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BRAIN: Social Media as Medical Validator

The electronic word of mouth (eWOM) is a communication form adapted to the digitalized world of today where persons that never met communicate in an impersonal manner. The paper Social Media as Medical Validator written by Laura Broasca, Versavia-Maria Ancusa and Horia Ciocarlie aims to explore the receptiveness towards a negative bias in health-related electronic Word of Mouth.

The researchers point out that when evaluating the credibility of the eWOM we should take into account that social factors play an unexpected role, as most people use personal details and peripheral cues, not a clear, logical, fact-based judgement to reach a conclusion. And yet, the credibility of the traditional information sources is surpassed by that of eWOM.

Google trends comparison between vaccine-related search words
Google trends comparison between vaccine-related search words

(more…)

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    Daniela Popescul and Mircea Georgescu present a new research indexed in BRAIN Journal on a very actual topic: Generation Y Students in Social Media. The purpose of this study is to estimate what it is known about Generation Y students’ behavior in Social Media (SM), especially in our country. The correct identification of their traits is crucial for the academic community, primarily from the perspective of understanding their authentic needs, as beneficiaries of edifying act, followed by an earnest and consistent adaptation of the offer proposed. In an elongated literature review, Daniela Popescul and Mircea Georgescu endeavor to determine the reasons…
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