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  • BRAND: The Role of the Penalty Clause in BusinessBRAND: The Role of the Penalty Clause in Business
    In the latest volume of the BRAND, the legal adviser Maria Stegariu, in the article The Role of the Penalty Clause in Business, explains the most important things that need to be known regarding the …
  • Women and Girls in STEMWomen and Girls in STEM
    STEM education has become more and more important, and it is required for an interconnected global economy. The acronym refers to a range of academic disciplines, such as science, technology, engineering, and mathematics, meant to …
  • BRAIN: Validation of Enhanced Emotion Enabled Cognitive Agent Using Virtual Overlay Multi-Agent System Approach
    In order to avoid car accidents and ensure safer roads, Autonomous vehicles (AVs) have been created. These vehicles are capable of sensing its environment and navigating without human input, which is indeed a great step …
  • Why Are There So Few Women in IT?Why Are There So Few Women in IT?
    The world of technology has always been dominated by men, and it is reported a continuous decrease in women working in this field, despite the numerous campaigns to encourage them to enter the IT field. …
  • BRAND: Assessment of Recovery Of Damages In The New Romanian Civil CodeBRAND: Assessment of Recovery Of Damages In The New Romanian Civil Code
    Professor Ion Țuțuianu from Vasile Alecsandri University, Bacau Romania reflecting upon important changes in the Romanian Civil Code, in the BRAND journal. The subject’s methodology is required additionally on the grounds that, once received the …
  • LiBRI: Kant and Coleridge on the Issue of MoralityLiBRI: Kant and Coleridge on the Issue of Morality
    LiBRI has a very interesting article written by Nicolae-Andrei Popa. He is giving some insight on the Issue of Morality from the point of view of Kant and Coleridge. This paper seeks to contrast Kant’s …
  • BRAIN: Online Classification of Evoked EEG Signals Due to RGB Colors
    Eman Alharbi, Saim Rasheed and Seyed Buhari have recently conducted a little research for BRAIN journal. Recently, the effect of colors on the cerebrum signals has ended up one of the main scrutinizes in BCI frameworks. These scrutinizes …
  • BRAIN: Software Application for Disabled StudentsBRAIN: Software Application for Disabled Students
    Modern universities rely increasingly on communication technologies for the educational processes and the management of academic databases. In the paper “Software Application for Disabled Students” the researchers Laszlo Csiki, Andrei Gabor, Marius Popescu, and Antoanela …
  • LiBRI: On Studying Teacher’s Self EsteemLiBRI: On Studying Teacher’s Self Esteem
    Baghli Asmaa is bringing to light a new discussion in LiBRI journal: On Studying Teacher’s Self Esteem Based on Revised Janis Scale Application. An actual and controversial research that brings out some intensely sought answers …
  • BRAIN: Classification of Human EmotionBRAIN: Classification of Human Emotion
    An innovative research in BRAIN journal, Classification of Human Emotion from Deap EEG Signal Using Hybrid Improved Neural Networks with Cuckoo Search, academic article provided by M. Sreeshakthy and J. Preethi, both professors at Anna …
  • Emotion Extractions from Facial Expressions by Using Artificial Intelligence TechniquesEmotion Extractions from Facial Expressions by Using Artificial Intelligence Techniques
    We all know what emotions are and how they can influence someone’s decisions. In many fields, emotions play a big role and almost every time they can be seen on someone’s face. It is difficult …
  • BRAIN: Micro Expression Recognition Using the Eulerian Video Magnification Method
    In the new volume of BRAIN journal, researchers Elham Zarezadeh and Mehdi Rezaeian have come up with a new research on the Micro Expression Recognition Using the Eulerian Video Magnification Method. In this paper they …

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BRAND: The Notoriety of Brands on the Romanian Market among Youth

The last article from the seventh volume (issue 1) of BRAND is a research conducted by Laura Cătălina Ţimiras, entitled The Notoriety of Brands on the Romanian Market among Youth.

The main and most common marketing strategy used nowadays is publicity. Making the brand known and well-advertised seems to have overshadowed the struggles of getting a qualitative product. This research brings into light the notorious brands (by product category) that catch the youngsters’ attention. The importance given to every item is not only enhanced by commercials but also by trends that emerge within a certain group of people. The central goal for all the advertising schemes is brand awareness. Practical knowledge of the target public is the base to creating a powerful brand image. It is very rare when somebody chooses the less popular brand to the detriment of the most popular one.

Brands-Marketing-Strategies

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