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  • BRAIN: Browsing Semantic Data in SlovakiaBRAIN: Browsing Semantic Data in Slovakia
    Ján Mojžiš and Michal Laclavík present an interesting topic in the academic article Browsing Semantic Data in Slovakia in the latest volume of BRAIN journal. Semantic data browsing is an important task for open and governmental data in …
  • BRAIN: Computer-Mediated Security Threats into the Web 2.0 Society
    Bogdan Nadolu and Delia Nadolu are giving insight on the threats that occur via Internet and Social Media and how they can be prevented to ensure the society’s well being. This paper is centered around a …
  • BRAND: Eye on China and United StatesBRAND: Eye on China and United States
    The latest volume of the BRAND. journal presents a new study developed by Milad Mahyari and Minoo Alemi, who analysed an eventual economical conflict between China and the United States of America. United States endeavors …
  • BRAIN: Pseudo-holographic Displays as Teaching Tools in Mathematics
    A pseudo-holographic display is a display that creates a virtual three-dimensional image of an object, producing viewing experiences that are virtually indistinguishable from viewing a true hologram. In the upcoming issue of BRAIN Journal the …
  • BRAND: Indian Kisan Credit Card Scheme: An Analytical StudyBRAND: Indian Kisan Credit Card Scheme: An Analytical Study
    In the latest volume of the BRAND, Dharmendra Mehta, Hitendra Trivedi, and Naveen K Mehta will not only explain the key features and assess the role and contribution of Kisan credit card scheme but also …
  • BRAIN: Social Media as Medical Validator
    The electronic word of mouth (eWOM) is a communication form adapted to the digitalized world of today where persons that never met communicate in an impersonal manner. The paper Social Media as Medical Validator written …
  • Why Are There So Few Women in IT?Why Are There So Few Women in IT?
    The world of technology has always been dominated by men, and it is reported a continuous decrease in women working in this field, despite the numerous campaigns to encourage them to enter the IT field. …
  • The Teacher’s Attitude and the Learning ProcessThe Teacher’s Attitude and the Learning Process
    It is known that in order to be a teacher, you are required a lot of mental training in this field. Whoever attempts to become part of the education system should take pedagogical courses, and …
  • BRAIN: The Ambivalence of Strengths and Weaknesses of E-learning Educational ServicesBRAIN: The Ambivalence of Strengths and Weaknesses of E-learning Educational Services
    The most recent volume of the BRAIN journal has recorded another exploration on The Ambivalence of Strengths and Weaknesses of E-learning Educational Services proposed by Venera-Mihaela Cojocariu, Iuliana Lazar and Gabriel Lazar from Vasile Alecsandri …
  • LiBRI: The Relationship Between Metacognitive Strategy Use, Good Language Learner, and Iranian Learner’s Willingness to Communicate
    The explanation of the relationship between metacognitive strategies, learner characteristics and willingness to communicate is a highly important aspect when speaking about foreign language teaching and learning processes. Considering this, Gholam-Reza Abbasian and Bahareh Hoodin …
  • LiBRI: The Sacred in Literature and Arts
    We all know that the sacred is present in our lives, but sometimes we cannot understand it and perceive it. This paper represents and endeavor of synthesizing knowledge from the field of arts, literature, art …
  • BRAIN: Generation Y Students in Social MediaBRAIN: Generation Y Students in Social Media
    Daniela Popescul and Mircea Georgescu present a new research indexed in BRAIN Journal on a very actual topic: Generation Y Students in Social Media. The purpose of this study is to estimate what it is known …

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BRAND: Symbolic Relationships in Advertisements

When talking about advertisements, one would certainly link them to the word “symbol”, as the advertisements prepare for the products that they recommend a rich symbolic life. Since the products are different, the symbolic life should also be creative and different. More than that, this is exactly the reason why symbolism is linked to commerce: because the producers are numerous and their goods similar. So, in order to differentiate their goods, the producers seem to transform them into symbols, to assign values to them.

jaipuri-advertising

The paper written by Costin Popescu explains some practices of advertising, mainly: visual symbolic potential stressed by verbal commentaries, product’s icon as part of a network of forms and Iconic network claimed by the brand. All of the explanations contain examples and photos in order to support the opinion. The third section of the article includes the interpretations of Boucheron’s Jaïpur. It was launched in the mid-1990s and generated a lot of discussions. It was compared to a lot of other advertisments and linked to different conceptions. The nutcracker in Cincinnati, on which the four forms dance, and advertising from the 1990s, mainly Coco. L’esprit de Chanel which shows a woman on a pedestal with stairs is brought into discussion.

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