Home » Posts tagged 'semitocs'

Tag Archives: semitocs

Calendar

July 2021
M T W T F S S
« Jan    
 1234
567891011
12131415161718
19202122232425
262728293031  

Read these articles

  • SMART 2016 – Pre-conference MOOCSMART 2016 – Pre-conference MOOC
    This MOOC consists of selected conference presentations as short videos that demonstrate the main outcomes of the authors’ contributions. The scope is to enhance the discussions and exchange between the participants in the conference and …
  • Why Are There So Few Women in IT?Why Are There So Few Women in IT?
    The world of technology has always been dominated by men, and it is reported a continuous decrease in women working in this field, despite the numerous campaigns to encourage them to enter the IT field. …
  • LiBRI: Risk-Assessment for Stylistic Problems in Writing and Translating Technical Texts
    Nadia-Nicoleta Morărașu and Luminița Drugă acknowledge not only the importance and utility of technical translation, but also the risks that this transfer of meaning imply if the translation is not accurate. The two authors aim …
  • LiBRI: Questioning Communication Models and ConstructsLiBRI: Questioning Communication Models and Constructs
    LiBRI is an international journal for specialists in linguistics, literature, cultural studies, and related fields. Paul Rastall is contributing with a research in the latest volume of the LiBRI journal: Questioning Communication Models and Constructs …
  • BRAIN: Brain and AIBRAIN: Brain and AI
    As years pass, the importance of Artificial Intelligence grows at a fast pace. The evolution of this concept is being presented to the readers in Ángel Garrido’s upcoming paper, titled Brain and AI. Starting with …
  • BRAND: The Notoriety of Brands on the Romanian Market among YouthBRAND: The Notoriety of Brands on the Romanian Market among Youth
    The last article from the seventh volume (issue 1) of BRAND is a research conducted by Laura Cătălina Ţimiras, entitled The Notoriety of Brands on the Romanian Market among Youth. The main and most common …
  • LiBRI: On Studying Teacher’s Self EsteemLiBRI: On Studying Teacher’s Self Esteem
    Baghli Asmaa is bringing to light a new discussion in LiBRI journal: On Studying Teacher’s Self Esteem Based on Revised Janis Scale Application. An actual and controversial research that brings out some intensely sought answers …
  • BRAIN: Participative Teaching with Mobile Devices and Social Networks for K-12 ChildrenBRAIN: Participative Teaching with Mobile Devices and Social Networks for K-12 Children
    BRAIN journal exhibits a creative study on the Participative Teaching, utilizing strategies like Mobile Devices and Social Network for K-12 Children. Livia Stefan and Dragos Gheorghiu from Bucharest, Romania have inquired about the participatory pedagogical investigate, …
  • LiBRI: Virgil’s Inferno. Memory and Reality in the Sixth Book of AeneidLiBRI: Virgil’s Inferno. Memory and Reality in the Sixth Book of Aeneid
    Roxana Maria Fanuţ from West University of Timisoara has developed a study on Virgil’s Inferno, with an emphasis on the Memory and Reality in the Sixth Book of Aeneid. This paper looks to offer a clearer …
  • BRAIN Journal – Open Education Practices for Learners with DisabilitiesBRAIN Journal – Open Education Practices for Learners with Disabilities
    Transition from traditional learning to open up education, the equality, openness and access has been reached for all learners without any time and distance limitations. While engaging online learning process, student support is the crucial …
  • BRAIN: Browsing Semantic Data in SlovakiaBRAIN: Browsing Semantic Data in Slovakia
    Ján Mojžiš and Michal Laclavík present an interesting topic in the academic article Browsing Semantic Data in Slovakia in the latest volume of BRAIN journal. Semantic data browsing is an important task for open and governmental data in …
  • BRAIN: New Ideas for Brain ModellingBRAIN: New Ideas for Brain Modelling
    BRAIN is an academic journal willing to create links between specialists from clearly diverse exploratory fields, for example, Computer Science and Neurology. In fact, there is a considerable measure of subjects, for example, Artificial Intelligence, Cognitive …

Categories

BRAND: Symbolic Relationships in Advertisements

When talking about advertisements, one would certainly link them to the word “symbol”, as the advertisements prepare for the products that they recommend a rich symbolic life. Since the products are different, the symbolic life should also be creative and different. More than that, this is exactly the reason why symbolism is linked to commerce: because the producers are numerous and their goods similar. So, in order to differentiate their goods, the producers seem to transform them into symbols, to assign values to them.

jaipuri-advertising

The paper written by Costin Popescu explains some practices of advertising, mainly: visual symbolic potential stressed by verbal commentaries, product’s icon as part of a network of forms and Iconic network claimed by the brand. All of the explanations contain examples and photos in order to support the opinion. The third section of the article includes the interpretations of Boucheron’s Jaïpur. It was launched in the mid-1990s and generated a lot of discussions. It was compared to a lot of other advertisments and linked to different conceptions. The nutcracker in Cincinnati, on which the four forms dance, and advertising from the 1990s, mainly Coco. L’esprit de Chanel which shows a woman on a pedestal with stairs is brought into discussion.

(more…)