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    Professor Ion Țuțuianu from Vasile Alecsandri University, Bacau Romania reflecting upon important changes in the Romanian Civil Code, in the BRAND journal. The subject’s methodology is required additionally on the grounds that, once received the …
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    Modern universities rely increasingly on communication technologies for the educational processes and the management of academic databases. In the paper “Software Application for Disabled Students” the researchers Laszlo Csiki, Andrei Gabor, Marius Popescu, and Antoanela …
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  • LIBRI (Recherche et Innovation Eclectique en Linguistique et Littérature)LIBRI (Recherche et Innovation Eclectique en Linguistique et Littérature)
    LIBRI (Recherche et Innovation Eclectique en Linguistique et Littérature) représente la matérialisation d’un projet initié par deux universitaires, Bogdan Patrut et Ioan – Lucian Popa. Il s’agit d’une revue en ligne, érudite, internationale, destinée aux …
  • SMART 2016 – Pre-conference MOOCSMART 2016 – Pre-conference MOOC
    This MOOC consists of selected conference presentations as short videos that demonstrate the main outcomes of the authors’ contributions. The scope is to enhance the discussions and exchange between the participants in the conference and …
  • BRAIN Volume 8, Issue 1 (April 2017) indexed in Web of ScienceBRAIN Volume 8, Issue 1 (April 2017) indexed in Web of Science
    We are happy to let you know about the recent indexation in Web of Science of the issue 1 (April 2017) of the 8th volume of our international journal BRAIN – Broad Research in Artificial …
  • BRAIN: An Intelligent Method to Process Romanian Language Internet ReviewsBRAIN: An Intelligent Method to Process Romanian Language Internet Reviews
    Internet reviews can be seen as an efficient communication form, adapted to the digital world of today. However, researchers are, for the most part, oriented towards English based ones. The Romanian language reviews exhibit specific …
  • LiBRI: Virgil’s Inferno. Memory and Reality in the Sixth Book of AeneidLiBRI: Virgil’s Inferno. Memory and Reality in the Sixth Book of Aeneid
    Roxana Maria Fanuţ from West University of Timisoara has developed a study on Virgil’s Inferno, with an emphasis on the Memory and Reality in the Sixth Book of Aeneid. This paper looks to offer a clearer …
  • BRAIN: The Technological Advent and Dynamics of the Network Society. The “MiddleAged Approach”
    In the latest BRAIN journal, a few researchers joined forces in developing a study on Technological Advent and Dynamics of the Network Society, with a reference to the MiddleAged Approach. Elena-Mădălina Vătămănescu, Elena-Alexandra Gorgos,  Andreia-Gabriela …

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BRAND: The Notoriety of Brands on the Romanian Market among Youth

8 March 2017

The last article from the seventh volume (issue 1) of BRAND is a research conducted by Laura Cătălina Ţimiras, entitled The Notoriety of Brands on the Romanian Market among Youth.

The main and most common marketing strategy used nowadays is publicity. Making the brand known and well-advertised seems to have overshadowed the struggles of getting a qualitative product. This research brings into light the notorious brands (by product category) that catch the youngsters’ attention. The importance given to every item is not only enhanced by commercials but also by trends that emerge within a certain group of people. The central goal for all the advertising schemes is brand awareness. Practical knowledge of the target public is the base to creating a powerful brand image. It is very rare when somebody chooses the less popular brand to the detriment of the most popular one.

Brands-Marketing-Strategies

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