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  • LiBRI: Questioning Communication Models and ConstructsLiBRI: Questioning Communication Models and Constructs
    LiBRI is an international journal for specialists in linguistics, literature, cultural studies, and related fields. Paul Rastall is contributing with a research in the latest volume of the LiBRI journal: Questioning Communication Models and Constructs …
  • BRAND: A Framework for Selection of Intermediary in Marketing ChannelBRAND: A Framework for Selection of Intermediary in Marketing Channel
    The latest volume of the BRAND journal brings a new research where Gholamreza Jandaghi, Kamran Shahanaghi and Hamid Reza Irani study A Framework for Selection of Intermediary in Marketing Channel. This study looks to inspect how organization can …
  • SMART 2016 – Pre-conference MOOCSMART 2016 – Pre-conference MOOC
    This MOOC consists of selected conference presentations as short videos that demonstrate the main outcomes of the authors’ contributions. The scope is to enhance the discussions and exchange between the participants in the conference and …
  • BRAND: Dynamics of the number of participants in the private pension
    Tudor Colomeischi and Eugenia Iancu have done a stimulating research on the Dynamics of the number of participants in the second pillar of mandatory private pension of Romania during May 2008 – November 2014. The …
  • LiBRI: On Studying Teacher’s Self EsteemLiBRI: On Studying Teacher’s Self Esteem
    Baghli Asmaa is bringing to light a new discussion in LiBRI journal: On Studying Teacher’s Self Esteem Based on Revised Janis Scale Application. An actual and controversial research that brings out some intensely sought answers …
  • BRAIN: Business Process Management – An Interesting ApproachBRAIN: Business Process Management – An Interesting Approach
    In the latest volume of the BRAIN journal, Roberto Paiano, Adriana Caione, Anna Lisa Guido, Angelo Martella and Andrea Pandurino have come up with an interesting research on the Business Process Development, a traditional approach vs. …
  • LiBRI: Obsessive Contradictions in ”Pădurea Spânzuraților”
    “Pădurea Spânzuraţilor” written by Liviu Rebreanu is a complex novel whose fundamental theme is the inner conflict. The paper Obsessive Contradictions in ”Pădurea spânzuraților” written by Florentina Gabriela Stroe is aimed at highlighting the protagonist’s struggle …
  • LiBRI: Risk-Assessment for Stylistic Problems in Writing and Translating Technical Texts
    Nadia-Nicoleta Morărașu and Luminița Drugă acknowledge not only the importance and utility of technical translation, but also the risks that this transfer of meaning imply if the translation is not accurate. The two authors aim …
  • BRAIN: Novel Ontologies-Based OCR – Error Correction Cooperating with Graph Component ExtractionBRAIN: Novel Ontologies-Based OCR – Error Correction Cooperating with Graph Component Extraction
    The article written by Sarunya Kanjanawattana and Masaomi Kimura is a study about Optical Character Recognition (OCR), which represents a a typical tool used to transform image-based characters to computer editable characters. The two illustrate …
  • BRAND: Pricing in Multi-Heston Framework
    BRAND journal provides a very interesting article written by Tiberiu Socaciu from Stefan cel Mare University of Suceava, Faculty of Economics. This article displays a definitive in determining an estimating system’s multi-Heston. Fundamentally, he utilizes the …
  • LiBRI: When Apologies Are Not Sincere ApologiesLiBRI: When Apologies Are Not Sincere Apologies
    PhD Ahmad Kareem Salem Al-Wuhaili will present in the latest volume of the LiBRI journal an article about the duality of political apologies, aiming to reveal the fact that important political faces apologise without meaning …
  • BRAND: Indian Kisan Credit Card Scheme: An Analytical StudyBRAND: Indian Kisan Credit Card Scheme: An Analytical Study
    In the latest volume of the BRAND, Dharmendra Mehta, Hitendra Trivedi, and Naveen K Mehta will not only explain the key features and assess the role and contribution of Kisan credit card scheme but also …

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BRAND: The Notoriety of Brands on the Romanian Market among Youth

The last article from the seventh volume (issue 1) of BRAND is a research conducted by Laura Cătălina Ţimiras, entitled The Notoriety of Brands on the Romanian Market among Youth.

The main and most common marketing strategy used nowadays is publicity. Making the brand known and well-advertised seems to have overshadowed the struggles of getting a qualitative product. This research brings into light the notorious brands (by product category) that catch the youngsters’ attention. The importance given to every item is not only enhanced by commercials but also by trends that emerge within a certain group of people. The central goal for all the advertising schemes is brand awareness. Practical knowledge of the target public is the base to creating a powerful brand image. It is very rare when somebody chooses the less popular brand to the detriment of the most popular one.

Brands-Marketing-Strategies

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