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  • BRAIN: Is There a Relationship between Consciousness and Epilepsy?BRAIN: Is There a Relationship between Consciousness and Epilepsy?
    A serious health condition that affects 1% of the global population is epilepsy. This is a neurological disorder usually detected by EEG (electroencephalography) signals, and it has as common symptom spontaneous recurrent seizures characterized by …
  • BRAND: Facilitating Public Audit Understanding At The Community LevelBRAND: Facilitating Public Audit Understanding At The Community Level
    Alexandru Țugui from Alexandru Ioan Cuza University of Iasi, Romania has done a little research in the latest volume of BRAND journal. The issues which European Union is confronted with, as far as open account, decides the …
  • LiBRI: From Passion to Cynism in Peter Shaffer’s EquusLiBRI: From Passion to Cynism in Peter Shaffer’s Equus
    The present paper plans to offer a diagram of Dixon’s From Passions to Emotions: The Creation of a Secular Psychological Category and Pugmire’s Sound Sentiments: Integrity in the Emotions, underlining the chronicled development and drop …
  • BRAIN: New Ideas for Brain ModellingBRAIN: New Ideas for Brain Modelling
    BRAIN is an academic journal willing to create links between specialists from clearly diverse exploratory fields, for example, Computer Science and Neurology. In fact, there is a considerable measure of subjects, for example, Artificial Intelligence, Cognitive …
  • BRAND: Freedom Of Expression In The View Of Community Law
    Professor Ion Țuțuianu from Vasile Alecsandri University, Faculty of Economic Sciences, writes an intriguing article in BRAND journal, about the freedom of expression from a legal point of view. Regardless of the fact that freedom …
  • BRAND: Using Reporting in the Internal Communication Process of the CompanyBRAND: Using Reporting in the Internal Communication Process of the Company
    Internal communication can be viewed either as a subsistent procedure of the association, or as a procedure helping to decode and comprehend them more effectively . The author, Cornel Marian Iosif states that associations depend on …
  • BRAIN: Cursor Movement – a Valuable Indicator in Intelligent System Design
    It is safe to affirm that in the present days, digital devices have become indispensable. However, the emotional state of the users of said devices tends to be ignored or considered a dispensable input. In …
  • BRAIN: Generation Y Students in Social MediaBRAIN: Generation Y Students in Social Media
    Daniela Popescul and Mircea Georgescu present a new research indexed in BRAIN Journal on a very actual topic: Generation Y Students in Social Media. The purpose of this study is to estimate what it is known …
  • BRAIN: Browsing Semantic Data in SlovakiaBRAIN: Browsing Semantic Data in Slovakia
    Ján Mojžiš and Michal Laclavík present an interesting topic in the academic article Browsing Semantic Data in Slovakia in the latest volume of BRAIN journal. Semantic data browsing is an important task for open and governmental data in …
  • BRAND: A New Perspective on Corporate Social ResponsabilityBRAND: A New Perspective on Corporate Social Responsability
    This is the new BRAND: Broad Research in Accounting, Negotiation, and Distribution. The aim of the journal is to make an agora of different experts in economics, social and political sciences. We look for articles …
  • BRAIN: Brain and AIBRAIN: Brain and AI
    As years pass, the importance of Artificial Intelligence grows at a fast pace. The evolution of this concept is being presented to the readers in Ángel Garrido’s upcoming paper, titled Brain and AI. Starting with …
  • BRAIN: Sentiment Analysis on Embedded Systems Blended CoursesBRAIN: Sentiment Analysis on Embedded Systems Blended Courses
    The paper written by Răzvan Bogdan from the Department of Computers and Information Technology, Politehnica University of Timisoara, includes a presentation of a modality of integrating Embedded Systems Massive Open Online Courses (MOOCs) into blended …

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BRAND: Symbolic Relationships in Advertisements

When talking about advertisements, one would certainly link them to the word “symbol”, as the advertisements prepare for the products that they recommend a rich symbolic life. Since the products are different, the symbolic life should also be creative and different. More than that, this is exactly the reason why symbolism is linked to commerce: because the producers are numerous and their goods similar. So, in order to differentiate their goods, the producers seem to transform them into symbols, to assign values to them.

jaipuri-advertising

The paper written by Costin Popescu explains some practices of advertising, mainly: visual symbolic potential stressed by verbal commentaries, product’s icon as part of a network of forms and Iconic network claimed by the brand. All of the explanations contain examples and photos in order to support the opinion. The third section of the article includes the interpretations of Boucheron’s Jaïpur. It was launched in the mid-1990s and generated a lot of discussions. It was compared to a lot of other advertisments and linked to different conceptions. The nutcracker in Cincinnati, on which the four forms dance, and advertising from the 1990s, mainly Coco. L’esprit de Chanel which shows a woman on a pedestal with stairs is brought into discussion.

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