In the latest volume of the BRAND, Dharmendra Mehta, Hitendra Trivedi, and Naveen K Mehta will not only explain the key features and assess the role and contribution of Kisan credit card scheme but also they will show us how to effectively implement this scheme.

Most of Indians are living in rural environments, and their survival is conditioned by climatic factors which influence the agriculture. The Indian economy is massively affected by the outcome of agricultural actions. Hence, the economic stability of India is determined by two elements: the Mansoon and the credit. As the Mansoon cannot be controlled by human forces, credit allowance for agricultural purposes was first highly disregarded by the banks. Although, bills such as food security suggest that agriculture will remain the main strategy for the progress of India on the economic and sociologic level. (more…)