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Daily Archives: 8 March 2017

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  • LiBRI: On Studying Teacher’s Self EsteemLiBRI: On Studying Teacher’s Self Esteem
    Baghli Asmaa is bringing to light a new discussion in LiBRI journal: On Studying Teacher’s Self Esteem Based on Revised Janis Scale Application. An actual and controversial research that brings out some intensely sought answers …
  • BRAND: Symbolic Relationships in AdvertisementsBRAND: Symbolic Relationships in Advertisements
    When talking about advertisements, one would certainly link them to the word “symbol”, as the advertisements prepare for the products that they recommend a rich symbolic life. Since the products are different, the symbolic life should also …
  • BRAND: A New Perspective on Corporate Social ResponsabilityBRAND: A New Perspective on Corporate Social Responsability
    This is the new BRAND: Broad Research in Accounting, Negotiation, and Distribution. The aim of the journal is to make an agora of different experts in economics, social and political sciences. We look for articles …
  • BRAND: English Shop Signs and Brand NamesBRAND: English Shop Signs and Brand Names
    In the most recent volume of the BRAND journal, the researchers Parvaneh Khosravizadeh and Hemaseh Bagheri Sanjareh have brought another intriguing study that spotlights on the English shop signs and brand names and how they spreaded …
  • LiBRI: Risk-Assessment for Stylistic Problems in Writing and Translating Technical Texts
    Nadia-Nicoleta Morărașu and Luminița Drugă acknowledge not only the importance and utility of technical translation, but also the risks that this transfer of meaning imply if the translation is not accurate. The two authors aim …
  • BRAIN: Classification of Human EmotionBRAIN: Classification of Human Emotion
    An innovative research in BRAIN journal, Classification of Human Emotion from Deap EEG Signal Using Hybrid Improved Neural Networks with Cuckoo Search, academic article provided by M. Sreeshakthy and J. Preethi, both professors at Anna …
  • Hello dear scholars!
    Academia EduSoft is a website for researchers, scholars, academic staff, and students. Related PostsLiBRI: Questioning Communication Models and Constructs23LiBRI is an international journal for specialists in linguistics, literature, cultural studies, and related fields. Paul Rastall …
  • BRAIN: Software Application for Disabled StudentsBRAIN: Software Application for Disabled Students
    Modern universities rely increasingly on communication technologies for the educational processes and the management of academic databases. In the paper “Software Application for Disabled Students” the researchers Laszlo Csiki, Andrei Gabor, Marius Popescu, and Antoanela …
  • SMART 2016 – Pre-conference MOOCSMART 2016 – Pre-conference MOOC
    This MOOC consists of selected conference presentations as short videos that demonstrate the main outcomes of the authors’ contributions. The scope is to enhance the discussions and exchange between the participants in the conference and …
  • BRAIN Journal: Success in Mobile and Ubiquitous Learning: Indicators of EffectivenessBRAIN Journal: Success in Mobile and Ubiquitous Learning: Indicators of Effectiveness
    Mobile learning, also known as m-learning, is an educational system. Mobile learning supports, with the help of mobile devices, a continuous access to the learning process. This can be on appliances like your phone, laptop or …
  • LiBRI: “A Splendid Isolation?” The Rise of a Concept in Victorian IdentityLiBRI: “A Splendid Isolation?” The Rise of a Concept in Victorian Identity
    Mihai Vişoiu from the University of Bucharest develops a study upon the phase that the Victorian society went through, entitled by the press: ‘splendid isolation’. The article: A Splendid Isolation? The Rise of a Concept …
  • BRAIN: The Ambivalence of Strengths and Weaknesses of E-learning Educational ServicesBRAIN: The Ambivalence of Strengths and Weaknesses of E-learning Educational Services
    The most recent volume of the BRAIN journal has recorded another exploration on The Ambivalence of Strengths and Weaknesses of E-learning Educational Services proposed by Venera-Mihaela Cojocariu, Iuliana Lazar and Gabriel Lazar from Vasile Alecsandri …

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BRAND: The Notoriety of Brands on the Romanian Market among Youth

The last article from the seventh volume (issue 1) of BRAND is a research conducted by Laura Cătălina Ţimiras, entitled The Notoriety of Brands on the Romanian Market among Youth.

The main and most common marketing strategy used nowadays is publicity. Making the brand known and well-advertised seems to have overshadowed the struggles of getting a qualitative product. This research brings into light the notorious brands (by product category) that catch the youngsters’ attention. The importance given to every item is not only enhanced by commercials but also by trends that emerge within a certain group of people. The central goal for all the advertising schemes is brand awareness. Practical knowledge of the target public is the base to creating a powerful brand image. It is very rare when somebody chooses the less popular brand to the detriment of the most popular one.

Brands-Marketing-Strategies

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