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  • Hello dear scholars!
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BRAIN: Social Media as Medical Validator

The electronic word of mouth (eWOM) is a communication form adapted to the digitalized world of today where persons that never met communicate in an impersonal manner. The paper Social Media as Medical Validator written by Laura Broasca, Versavia-Maria Ancusa and Horia Ciocarlie aims to explore the receptiveness towards a negative bias in health-related electronic Word of Mouth.

The researchers point out that when evaluating the credibility of the eWOM we should take into account that social factors play an unexpected role, as most people use personal details and peripheral cues, not a clear, logical, fact-based judgement to reach a conclusion. And yet, the credibility of the traditional information sources is surpassed by that of eWOM.

Google trends comparison between vaccine-related search words
Google trends comparison between vaccine-related search words

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    Internet reviews can be seen as an efficient communication form, adapted to the digital world of today. However, researchers are, for the most part, oriented towards English based ones. The Romanian language reviews exhibit specific grammar rules and challenges that need customized methods to be dealt with. In their paper, Versavia-Maria Ancusa, Olimpia Ban, and Marian Cornea offer a method for aggregating heterogeneous Romanian language reviews into a homogenous corpus, fit for further analyse. Basically, their aim is to buil a eWOM data cleaning algorithm and apply it on the Romanian language. The algorithm will be based on a three-phase…
    Tags: researchers, brain, journal, ewom, mouth, word, electronic
  • 35
    Social Media in Academia: Research and Teaching provides relevant theoretical frameworks, and the latest research on social media and its challenges in the educational and political context. Our conference is essential for professionals aiming to improve their understanding of social media at different levels of education and in civic/social/political engagement, as well as researchers in the fields of e-learning, educational science, political science, new media, information and communication sciences, and much more. Details about SMART 2015 Keynote speakers Topics of the conference Committees Deadlines and instructions for authors Fee and registration Location of SMART 2015 Participants and Schedule This year, our…
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  • 31
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  • 31
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    Tags: media, social, brain