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    A serious health condition that affects 1% of the global population is epilepsy. This is a neurological disorder usually detected by EEG (electroencephalography) signals, and it has as common symptom spontaneous recurrent seizures characterized by …
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    As years pass, the importance of Artificial Intelligence grows at a fast pace. The evolution of this concept is being presented to the readers in Ángel Garrido’s upcoming paper, titled Brain and AI. Starting with …
  • LiBRI: Freedom – a Way of  Surviving in the Novel Everything FlowsLiBRI: Freedom – a Way of Surviving in the Novel Everything Flows
    PhD Alina Sora from University of Bucharest, brings into the light the concept of freedom, as a way of surviving in the Vasily Grossman novel Everything Flows. The present study concentrates in transit in which an …
  • LIBRI (Recherche et Innovation Eclectique en Linguistique et Littérature)LIBRI (Recherche et Innovation Eclectique en Linguistique et Littérature)
    LIBRI (Recherche et Innovation Eclectique en Linguistique et Littérature) représente la matérialisation d’un projet initié par deux universitaires, Bogdan Patrut et Ioan – Lucian Popa. Il s’agit d’une revue en ligne, érudite, internationale, destinée aux …
  • BRAIN – revista ISI
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  • Hello dear scholars!
    Academia EduSoft is a website for researchers, scholars, academic staff, and students. Related PostsLiBRI: Questioning Communication Models and Constructs23LiBRI is an international journal for specialists in linguistics, literature, cultural studies, and related fields. Paul Rastall …
  • LiBRI: The Play on Incarnation as Artistic Creation in Allen Ginsberg’s ‘Howl’LiBRI: The Play on Incarnation as Artistic Creation in Allen Ginsberg’s ‘Howl’
    In the latest volume of the LiBRI, Andreea Paris illustrates in the article “The Play on Incarnation as Artistic Creation in Allen Ginsberg’s ‘Howl’” different modalities used by Ginsberg in the poem “Howl” to express …
  • BRAND: Facilitating Public Audit Understanding At The Community LevelBRAND: Facilitating Public Audit Understanding At The Community Level
    Alexandru Țugui from Alexandru Ioan Cuza University of Iasi, Romania has done a little research in the latest volume of BRAND journal. The issues which European Union is confronted with, as far as open account, decides the …
  • BRAIN : A Synoptic of Software Implementation for Shift Registers Based on 16th Degree Primitive Polynomials
    BRAIN journal has recently published a research paper A Synoptic Of Software Implementation For Shift Registers Based On 16th Degree Primitive Polynomials developed by Mirella Amelia Mioc from Suceava, Romania. All of the significant applications in …
  • BRAND: The Notoriety of Brands on the Romanian Market among YouthBRAND: The Notoriety of Brands on the Romanian Market among Youth
    The last article from the seventh volume (issue 1) of BRAND is a research conducted by Laura Cătălina Ţimiras, entitled The Notoriety of Brands on the Romanian Market among Youth. The main and most common …
  • Emotion Extractions from Facial Expressions by Using Artificial Intelligence TechniquesEmotion Extractions from Facial Expressions by Using Artificial Intelligence Techniques
    We all know what emotions are and how they can influence someone’s decisions. In many fields, emotions play a big role and almost every time they can be seen on someone’s face. It is difficult …
  • BRAND: Assessment of Recovery Of Damages In The New Romanian Civil CodeBRAND: Assessment of Recovery Of Damages In The New Romanian Civil Code
    Professor Ion Țuțuianu from Vasile Alecsandri University, Bacau Romania reflecting upon important changes in the Romanian Civil Code, in the BRAND journal. The subject’s methodology is required additionally on the grounds that, once received the …

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BRAIN: The Analysis of E-Commerce Sites with Eye-Tracking Technologies

In this era of technology, it cannot come as a surprise that E-Commerce sites have become a significant part of the user’s online activity. In order for these websites to remain relevant to the visitors over long periods of time, attention should be brought to their efficiency and effectiveness when it comes to their interactivity dimensions. The study The Analysis of E-Commerce Sites with Eye-Tracking Technologies – written by O. Dospinescu and A. E. Percă-Robu – is examining the effects of the interactivity dimensions on users’ content comprehension and their attitudes towards e-commerce websites by using eye-tracking technologies.

Various fields use the eye tracking technology to assess the visual attention, but when considering the decision-making process, the specialized literature acknowledge that the eye movements are directly linked to peoples’ cognitive goals. By investigating the website’s interactivity dimensions, the authors explore the visual process and drawing the time spent on the site or on various regions of it. Dospinescu and Percă-Robu assume that a high level of interactivity leads to a favourable attitude towards the website, therefore it is important for the content creators to pay attention to the ease of use and the visual elements of their E-Commerce bussiness.

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Related Posts

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    Tags: brain