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  • BRAIN – revista ISI
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BRAIN: Social Media as Medical Validator

The electronic word of mouth (eWOM) is a communication form adapted to the digitalized world of today where persons that never met communicate in an impersonal manner. The paper Social Media as Medical Validator written by Laura Broasca, Versavia-Maria Ancusa and Horia Ciocarlie aims to explore the receptiveness towards a negative bias in health-related electronic Word of Mouth.

The researchers point out that when evaluating the credibility of the eWOM we should take into account that social factors play an unexpected role, as most people use personal details and peripheral cues, not a clear, logical, fact-based judgement to reach a conclusion. And yet, the credibility of the traditional information sources is surpassed by that of eWOM.

Google trends comparison between vaccine-related search words
Google trends comparison between vaccine-related search words

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    Internet reviews can be seen as an efficient communication form, adapted to the digital world of today. However, researchers are, for the most part, oriented towards English based ones. The Romanian language reviews exhibit specific grammar rules and challenges that need customized methods to be dealt with. In their paper, Versavia-Maria Ancusa, Olimpia Ban, and Marian Cornea offer a method for aggregating heterogeneous Romanian language reviews into a homogenous corpus, fit for further analyse. Basically, their aim is to buil a eWOM data cleaning algorithm and apply it on the Romanian language. The algorithm will be based on a three-phase…
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