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  • BRAIN: Brain and AIBRAIN: Brain and AI
    As years pass, the importance of Artificial Intelligence grows at a fast pace. The evolution of this concept is being presented to the readers in Ángel Garrido’s upcoming paper, titled Brain and AI. Starting with …
  • BRAIN: The Role of the Conceptual Invariants Regarding the Prevention of the Software Artefacts’ ObsolescenceBRAIN: The Role of the Conceptual Invariants Regarding the Prevention of the Software Artefacts’ Obsolescence
    Răzvan Bocu and Dorin Bocu from the Department of Mathematics and Computer Science, Transilvania University of Brașov, Romania, wrote a paper on the role of the conceptual invariats concerning the prevention of the artefacts’ obscolescence, …
  • LiBRI: From Passion to Cynism in Peter Shaffer’s EquusLiBRI: From Passion to Cynism in Peter Shaffer’s Equus
    The present paper plans to offer a diagram of Dixon’s From Passions to Emotions: The Creation of a Secular Psychological Category and Pugmire’s Sound Sentiments: Integrity in the Emotions, underlining the chronicled development and drop …
  • A Review on “Could Neuroenhancement be an Ethical Approach in Social Practice?”A Review on “Could Neuroenhancement be an Ethical Approach in Social Practice?”
    Neuroethics is an interdisciplinary field of research aimed at understanding the consciousness and the mind through the relationship between it and the brain’s physical support. Among other things, the ethical perspective refers to the acceptability …
  • BRAIN: Developing Distance Learning Environments in the Context of Cross-Border CooperationBRAIN: Developing Distance Learning Environments in the Context of Cross-Border Cooperation
    Sebastian Fuicu, Mircea Popa, Dalibor Dobrilovic, Marius Marcu and Razvan Bogdan offer a paper named “Developing Distance Learning Environments in the Context of Cross-Border Cooperation” which consists of a collaboration between Politehnica University of Timisoara, …
  • BRAIN: Efficient Filtering of Noisy Fingerprint ImagesBRAIN: Efficient Filtering of Noisy Fingerprint Images
    Fingerprint identification is an imperative field in the wide space of biometrics with numerous applications, in various zones such as: judicial, cell telephones, access systems, airports. There are many elaborated algorithms for fingerprint identification, but none …
  • LiBRI: The Dynamism of Free Combinations Concerning a Part of Speech: The Adjective in French
    This paper is related to peculiar aspects of French grammar, namely the adjectival behaviour along its evolution from free combinations. The analysis starts from the status of the adjective as modifier of a noun to …
  • LIBRI (Recherche et Innovation Eclectique en Linguistique et Littérature)LIBRI (Recherche et Innovation Eclectique en Linguistique et Littérature)
    LIBRI (Recherche et Innovation Eclectique en Linguistique et Littérature) représente la matérialisation d’un projet initié par deux universitaires, Bogdan Patrut et Ioan – Lucian Popa. Il s’agit d’une revue en ligne, érudite, internationale, destinée aux …
  • BRAND: Eye on China and United StatesBRAND: Eye on China and United States
    The latest volume of the BRAND. journal presents a new study developed by Milad Mahyari and Minoo Alemi, who analysed an eventual economical conflict between China and the United States of America. United States endeavors …
  • BRAIN: Prediction of Thyroid Disease Using Data Mining TechniquesBRAIN: Prediction of Thyroid Disease Using Data Mining Techniques
    A new research conducted by Irina Ioniță and Liviu Ioniță, has been indexed in BRAIN journal, featuring a innovative Prediction of Thyroid Disease using Data Mining Techniques. As of late, thyroid ailments are increasingly spread …
  • The Teacher’s Attitude and the Learning ProcessThe Teacher’s Attitude and the Learning Process
    It is known that in order to be a teacher, you are required a lot of mental training in this field. Whoever attempts to become part of the education system should take pedagogical courses, and …
  • Hello dear scholars!
    Academia EduSoft is a website for researchers, scholars, academic staff, and students. Related PostsLiBRI: Questioning Communication Models and Constructs23LiBRI is an international journal for specialists in linguistics, literature, cultural studies, and related fields. Paul Rastall …

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BRAND: The Notoriety of Brands on the Romanian Market among Youth

The last article from the seventh volume (issue 1) of BRAND is a research conducted by Laura Cătălina Ţimiras, entitled The Notoriety of Brands on the Romanian Market among Youth.

The main and most common marketing strategy used nowadays is publicity. Making the brand known and well-advertised seems to have overshadowed the struggles of getting a qualitative product. This research brings into light the notorious brands (by product category) that catch the youngsters’ attention. The importance given to every item is not only enhanced by commercials but also by trends that emerge within a certain group of people. The central goal for all the advertising schemes is brand awareness. Practical knowledge of the target public is the base to creating a powerful brand image. It is very rare when somebody chooses the less popular brand to the detriment of the most popular one.

Brands-Marketing-Strategies

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