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  • The Teacher’s Attitude and the Learning ProcessThe Teacher’s Attitude and the Learning Process
    It is known that in order to be a teacher, you are required a lot of mental training in this field. Whoever attempts to become part of the education system should take pedagogical courses, and …
  • BRAIN: Social Media as Medical Validator
    The electronic word of mouth (eWOM) is a communication form adapted to the digitalized world of today where persons that never met communicate in an impersonal manner. The paper Social Media as Medical Validator written …
  • BRAND: Research on Corruption – A Major Global ProblemBRAND: Research on Corruption – A Major Global Problem
    In the latest volume of the BRAND journal, Elena Cristina Pană and Ileana Nișulescu from Academy of Economic Studies Bucharest, Romania give some additional understanding about corruption, from a worldwide perspective. Corruption in the public sector …
  • Why Are There So Few Women in IT?Why Are There So Few Women in IT?
    The world of technology has always been dominated by men, and it is reported a continuous decrease in women working in this field, despite the numerous campaigns to encourage them to enter the IT field. …
  • BRAIN: Team Management Styles within the Present Social and Economic ContextBRAIN: Team Management Styles within the Present Social and Economic Context
    Organizational performance is given by the efficiency of the employees and how well they work as a team. The paper “Team Management Styles within the Present Social and Economic Context”, written by Costin Dămășaru, Colonescu …
  • BRAIN: The Role of the Conceptual Invariants Regarding the Prevention of the Software Artefacts’ ObsolescenceBRAIN: The Role of the Conceptual Invariants Regarding the Prevention of the Software Artefacts’ Obsolescence
    Răzvan Bocu and Dorin Bocu from the Department of Mathematics and Computer Science, Transilvania University of Brașov, Romania, wrote a paper on the role of the conceptual invariats concerning the prevention of the artefacts’ obscolescence, …
  • BRAIN: New Ideas for Brain ModellingBRAIN: New Ideas for Brain Modelling
    BRAIN is an academic journal willing to create links between specialists from clearly diverse exploratory fields, for example, Computer Science and Neurology. In fact, there is a considerable measure of subjects, for example, Artificial Intelligence, Cognitive …
  • LiBRI: Questioning Communication Models and ConstructsLiBRI: Questioning Communication Models and Constructs
    LiBRI is an international journal for specialists in linguistics, literature, cultural studies, and related fields. Paul Rastall is contributing with a research in the latest volume of the LiBRI journal: Questioning Communication Models and Constructs …
  • BRAND: English Shop Signs and Brand NamesBRAND: English Shop Signs and Brand Names
    In the most recent volume of the BRAND journal, the researchers Parvaneh Khosravizadeh and Hemaseh Bagheri Sanjareh have brought another intriguing study that spotlights on the English shop signs and brand names and how they spreaded …
  • BRAND: Effect of Professionalism, Competence, Knowledge of Financial ManagementBRAND: Effect of Professionalism, Competence, Knowledge of Financial Management
    In the latest volume of the BRAND, Darwanis Darwanis, Mulia Saputra and Kartini Kartini prove to what extent the condition of financial reporting area is influenced by the professionalism, competence, knowledge of financial management and …
  • BRAIN: The Ambivalence of Strengths and Weaknesses of E-learning Educational ServicesBRAIN: The Ambivalence of Strengths and Weaknesses of E-learning Educational Services
    The most recent volume of the BRAIN journal has recorded another exploration on The Ambivalence of Strengths and Weaknesses of E-learning Educational Services proposed by Venera-Mihaela Cojocariu, Iuliana Lazar and Gabriel Lazar from Vasile Alecsandri …
  • LiBRI: The Sacred in Literature and Arts
    We all know that the sacred is present in our lives, but sometimes we cannot understand it and perceive it. This paper represents and endeavor of synthesizing knowledge from the field of arts, literature, art …

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BRAND: The Notoriety of Brands on the Romanian Market among Youth

The last article from the seventh volume (issue 1) of BRAND is a research conducted by Laura Cătălina Ţimiras, entitled The Notoriety of Brands on the Romanian Market among Youth.

The main and most common marketing strategy used nowadays is publicity. Making the brand known and well-advertised seems to have overshadowed the struggles of getting a qualitative product. This research brings into light the notorious brands (by product category) that catch the youngsters’ attention. The importance given to every item is not only enhanced by commercials but also by trends that emerge within a certain group of people. The central goal for all the advertising schemes is brand awareness. Practical knowledge of the target public is the base to creating a powerful brand image. It is very rare when somebody chooses the less popular brand to the detriment of the most popular one.

Brands-Marketing-Strategies

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