Home » Posts tagged 'top-of-mind awareness'

Tag Archives: top-of-mind awareness

Calendar

June 2019
M T W T F S S
« Jan    
 12
3456789
10111213141516
17181920212223
24252627282930

Read these articles

  • BRAIN: Participative Teaching with Mobile Devices and Social Networks for K-12 ChildrenBRAIN: Participative Teaching with Mobile Devices and Social Networks for K-12 Children
    BRAIN journal exhibits a creative study on the Participative Teaching, utilizing strategies like Mobile Devices and Social Network for K-12 Children. Livia Stefan and Dragos Gheorghiu from Bucharest, Romania have inquired about the participatory pedagogical investigate, …
  • BRAIN: Intelligent System for Diagnosis of a Three-Phase Separator
    Wise frameworks for analysis have been utilized as a part of an assortment of spaces: budgetary assessment, credit scoring issue, distinguishing proof of programming and equipment issues of mechanical and electronic hardware, therapeutic determination, shortcoming …
  • About Machine Ethics and Artificial Intelligence SafetyAbout Machine Ethics and Artificial Intelligence Safety
      We are all familiar with the movies in which robots take control over humans and then chaos is brought into the world just because these forms of artificial intelligence became too developed. But is …
  • BRAIN: Integrating MOOCs in Embedded Systems Blended Courses
    The Massive Open Online Course (MOOC) phenomenon has been growing in popularity and importance in the last decade, receiving valuable recognition from renowned universities from all over the world. MOOC can be simply defined as …
  • BRAND: Symbolic Relationships in AdvertisementsBRAND: Symbolic Relationships in Advertisements
    When talking about advertisements, one would certainly link them to the word “symbol”, as the advertisements prepare for the products that they recommend a rich symbolic life. Since the products are different, the symbolic life should also …
  • LiBRI: Questioning Communication Models and ConstructsLiBRI: Questioning Communication Models and Constructs
    LiBRI is an international journal for specialists in linguistics, literature, cultural studies, and related fields. Paul Rastall is contributing with a research in the latest volume of the LiBRI journal: Questioning Communication Models and Constructs …
  • BRAIN – revista ISI
    Related PostsBRAIN: Developing Distance Learning Environments in the Context of Cross-Border Cooperation23Sebastian Fuicu, Mircea Popa, Dalibor Dobrilovic, Marius Marcu and Razvan Bogdan offer a paper named "Developing Distance Learning Environments in the Context of Cross-Border …
  • BRAND: English Shop Signs and Brand NamesBRAND: English Shop Signs and Brand Names
    In the most recent volume of the BRAND journal, the researchers Parvaneh Khosravizadeh and Hemaseh Bagheri Sanjareh have brought another intriguing study that spotlights on the English shop signs and brand names and how they spreaded …
  • BRAIN: Auto-generative Learning Objects in Online Assessment of Data Structures DisciplinesBRAIN: Auto-generative Learning Objects in Online Assessment of Data Structures Disciplines
    Nowadays, the IT industry is in a human resources crisis. The students tend to use their laptops and phones more often than in the last decades. The tutors are more and more loaded with teaching, …
  • BRAND: A Neuro Solution for Economic Diagnosis and Prediction
    The paper introduces an answer for the financial action advancement analytic and expectation by method for an arrangement of pointers. Beginning from the markers set, there is characterized a measure on the examples set, measure …
  • BRAIN: New Ideas for Brain ModellingBRAIN: New Ideas for Brain Modelling
    BRAIN is an academic journal willing to create links between specialists from clearly diverse exploratory fields, for example, Computer Science and Neurology. In fact, there is a considerable measure of subjects, for example, Artificial Intelligence, Cognitive …
  • BRAIN: Ethnolinguistic Audio-visual Atlas of the Cultural Food Heritage of Bacău County – Elements of methodologyBRAIN: Ethnolinguistic Audio-visual Atlas of the Cultural Food Heritage of Bacău County – Elements of methodology
    Cultural heritage consists not only of objects that we can see and touch, but also immaterial elements like social practices, knowledge, skills, and traditional food. The paper “Ethnolinguistic Audio-visual Atlas of the Cultural Food Heritage of Bacău County …

Categories

BRAND: The Notoriety of Brands on the Romanian Market among Youth

The last article from the seventh volume (issue 1) of BRAND is a research conducted by Laura Cătălina Ţimiras, entitled The Notoriety of Brands on the Romanian Market among Youth.

The main and most common marketing strategy used nowadays is publicity. Making the brand known and well-advertised seems to have overshadowed the struggles of getting a qualitative product. This research brings into light the notorious brands (by product category) that catch the youngsters’ attention. The importance given to every item is not only enhanced by commercials but also by trends that emerge within a certain group of people. The central goal for all the advertising schemes is brand awareness. Practical knowledge of the target public is the base to creating a powerful brand image. It is very rare when somebody chooses the less popular brand to the detriment of the most popular one.

Brands-Marketing-Strategies

(more…)