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  • BRAIN Volume 8, Issue 1 (April 2017) indexed in Web of ScienceBRAIN Volume 8, Issue 1 (April 2017) indexed in Web of Science
    We are happy to let you know about the recent indexation in Web of Science of the issue 1 (April 2017) of the 8th volume of our international journal BRAIN – Broad Research in Artificial …
  • LiBRI: The Play on Incarnation as Artistic Creation in Allen Ginsberg’s ‘Howl’LiBRI: The Play on Incarnation as Artistic Creation in Allen Ginsberg’s ‘Howl’
    In the latest volume of the LiBRI, Andreea Paris illustrates in the article “The Play on Incarnation as Artistic Creation in Allen Ginsberg’s ‘Howl’” different modalities used by Ginsberg in the poem “Howl” to express …
  • LiBRI: Talk – Creation or Destruction of MeaningLiBRI: Talk – Creation or Destruction of Meaning
    In the latest volume of the LiBRI, PhD Cristina Dimulescu, in the article Talk – Creation or Destruction of Meaning, brings into light the dispute that has been caused by the controversial power of the …
  • BRAND: English Shop Signs and Brand NamesBRAND: English Shop Signs and Brand Names
    In the most recent volume of the BRAND journal, the researchers Parvaneh Khosravizadeh and Hemaseh Bagheri Sanjareh have brought another intriguing study that spotlights on the English shop signs and brand names and how they spreaded …
  • SMART 2016 – Scientific Methods in Academic Research and TeachingSMART 2016 – Scientific Methods in Academic Research and Teaching
    Timișoara, Romania, November 17-20, 2016 Venue The sessions will be held in the amphitheatres of the Central Library of the University Politehnica of Timisoara, Bul. V. Parvan No. 2B, Timisoara – http://www.upt.ro/Informatii_library-of-upt_409_en.html. Programme The conference …
  • BRAIN: Software Application for Disabled StudentsBRAIN: Software Application for Disabled Students
    Modern universities rely increasingly on communication technologies for the educational processes and the management of academic databases. In the paper “Software Application for Disabled Students” the researchers Laszlo Csiki, Andrei Gabor, Marius Popescu, and Antoanela …
  • BRAND: A Neuro Solution for Economic Diagnosis and Prediction
    The paper introduces an answer for the financial action advancement analytic and expectation by method for an arrangement of pointers. Beginning from the markers set, there is characterized a measure on the examples set, measure …
  • LiBRI: When Apologies Are Not Sincere ApologiesLiBRI: When Apologies Are Not Sincere Apologies
    PhD Ahmad Kareem Salem Al-Wuhaili will present in the latest volume of the LiBRI journal an article about the duality of political apologies, aiming to reveal the fact that important political faces apologise without meaning …
  • BRAND: Effect of Professionalism, Competence, Knowledge of Financial ManagementBRAND: Effect of Professionalism, Competence, Knowledge of Financial Management
    In the latest volume of the BRAND, Darwanis Darwanis, Mulia Saputra and Kartini Kartini prove to what extent the condition of financial reporting area is influenced by the professionalism, competence, knowledge of financial management and …
  • BRAIN: The Differences between Emergentism and Skill Acquisition TheoryBRAIN: The Differences between Emergentism and Skill Acquisition Theory
    When speaking about emergentism we mainly refer to the interaction between organism and environment and that denies the existence of pre-determined, domain specific faculties or capacities. In language acquisition, emergentists state that simple learning mechanisms …
  • LiBRI: Aspects of Spanish ParemiologyLiBRI: Aspects of Spanish Paremiology
    In the latest volume of LiBRI journal, Alin Titi Calin from “Alexandru Ioan Cuza” University of Iaşi contributes with a research on the Aspects of Spanish Paremiology. Every people group has its own particular paremiological treasure. …
  • BRAIN: Social Media in Science EducationBRAIN: Social Media in Science Education
    The latest volume of the BRAIN Journal has a new intriguing research on Training Teachers for the Knowledge Society: Social Media in Science Education  offered by Dana Crăciun and Mădălin Bunoiu from West University of …

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BRAND: Symbolic Relationships in Advertisements

When talking about advertisements, one would certainly link them to the word “symbol”, as the advertisements prepare for the products that they recommend a rich symbolic life. Since the products are different, the symbolic life should also be creative and different. More than that, this is exactly the reason why symbolism is linked to commerce: because the producers are numerous and their goods similar. So, in order to differentiate their goods, the producers seem to transform them into symbols, to assign values to them.

jaipuri-advertising

The paper written by Costin Popescu explains some practices of advertising, mainly: visual symbolic potential stressed by verbal commentaries, product’s icon as part of a network of forms and Iconic network claimed by the brand. All of the explanations contain examples and photos in order to support the opinion. The third section of the article includes the interpretations of Boucheron’s Jaïpur. It was launched in the mid-1990s and generated a lot of discussions. It was compared to a lot of other advertisments and linked to different conceptions. The nutcracker in Cincinnati, on which the four forms dance, and advertising from the 1990s, mainly Coco. L’esprit de Chanel which shows a woman on a pedestal with stairs is brought into discussion.

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