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  • LIBRI: The Values of Antiquity in Contemporary Literature and ArtsLIBRI: The Values of Antiquity in Contemporary Literature and Arts
    In the entitled article The Values of Antiquity in Contemporary Literature and Arts, Ph.D. and lecturer, Paula Onofrei is aiming to find the common grounds between the art of the Antiquity and the art of …
  • BRAIN: The Analysis of E-Commerce Sites with Eye-Tracking TechnologiesBRAIN: The Analysis of E-Commerce Sites with Eye-Tracking Technologies
    In this era of technology, it cannot come as a surprise that E-Commerce sites have become a significant part of the user’s online activity. In order for these websites to remain relevant to the visitors …
  • BRAIN: New Computer Assisted Diagnostic to Detect Alzheimer DiseaseBRAIN: New Computer Assisted Diagnostic to Detect Alzheimer Disease
    Researchers Ben Rabeh Amira, Benzarti Faouzi, Amiri Hamid and Mouna Ben Djebara propose a new study in the BRAIN journal, New Computer Assisted Diagnostic to Detect Alzheimer Disease. In this study, the researchers portray another Computer Assisted Diagnosis (CAD) to naturally …
  • LiBRI: Death Obsession in Anton Holban’s Novels
    Death is a topic of interest for most of us and it is safe to affirm that it generates, depending on temperament and cultural level, completly different views. The theme of death is fundamental in …
  • BRAIN: Computer-Mediated Security Threats into the Web 2.0 Society
    Bogdan Nadolu and Delia Nadolu are giving insight on the threats that occur via Internet and Social Media and how they can be prevented to ensure the society’s well being. This paper is centered around a …
  • BRAIN: Social Media in Science EducationBRAIN: Social Media in Science Education
    The latest volume of the BRAIN Journal has a new intriguing research on Training Teachers for the Knowledge Society: Social Media in Science Education  offered by Dana Crăciun and Mădălin Bunoiu from West University of …
  • About Machine Ethics and Artificial Intelligence SafetyAbout Machine Ethics and Artificial Intelligence Safety
      We are all familiar with the movies in which robots take control over humans and then chaos is brought into the world just because these forms of artificial intelligence became too developed. But is …
  • LIBRI: The Creation of The Romanian Literary Language Theorized by Gheorghe AsachiLIBRI: The Creation of The Romanian Literary Language Theorized by Gheorghe Asachi
    It is well known that the birth of both Romanian language and literature as we know and appreciate them today has its roots in the nineteenth century. Ph.D. Petra-Denisa Tcacenco, in the article entitled The …
  • BRAIN: Brain and AIBRAIN: Brain and AI
    As years pass, the importance of Artificial Intelligence grows at a fast pace. The evolution of this concept is being presented to the readers in Ángel Garrido’s upcoming paper, titled Brain and AI. Starting with …
  • BRAIN: Browsing Semantic Data in SlovakiaBRAIN: Browsing Semantic Data in Slovakia
    Ján Mojžiš and Michal Laclavík present an interesting topic in the academic article Browsing Semantic Data in Slovakia in the latest volume of BRAIN journal. Semantic data browsing is an important task for open and governmental data in …
  • BRAIN: Integrating MOOCs in Embedded Systems Blended Courses
    The Massive Open Online Course (MOOC) phenomenon has been growing in popularity and importance in the last decade, receiving valuable recognition from renowned universities from all over the world. MOOC can be simply defined as …
  • BRAIN: Efficient Filtering of Noisy Fingerprint ImagesBRAIN: Efficient Filtering of Noisy Fingerprint Images
    Fingerprint identification is an imperative field in the wide space of biometrics with numerous applications, in various zones such as: judicial, cell telephones, access systems, airports. There are many elaborated algorithms for fingerprint identification, but none …

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BRAND: Symbolic Relationships in Advertisements

When talking about advertisements, one would certainly link them to the word “symbol”, as the advertisements prepare for the products that they recommend a rich symbolic life. Since the products are different, the symbolic life should also be creative and different. More than that, this is exactly the reason why symbolism is linked to commerce: because the producers are numerous and their goods similar. So, in order to differentiate their goods, the producers seem to transform them into symbols, to assign values to them.

jaipuri-advertising

The paper written by Costin Popescu explains some practices of advertising, mainly: visual symbolic potential stressed by verbal commentaries, product’s icon as part of a network of forms and Iconic network claimed by the brand. All of the explanations contain examples and photos in order to support the opinion. The third section of the article includes the interpretations of Boucheron’s Jaïpur. It was launched in the mid-1990s and generated a lot of discussions. It was compared to a lot of other advertisments and linked to different conceptions. The nutcracker in Cincinnati, on which the four forms dance, and advertising from the 1990s, mainly Coco. L’esprit de Chanel which shows a woman on a pedestal with stairs is brought into discussion.

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