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  • BRAIN Journal – Questioning, Context-Sensitiveness and Philosophical InquiryBRAIN Journal – Questioning, Context-Sensitiveness and Philosophical Inquiry
    Inquiry is an official process to discover the facts about something bad that has happened. In this paper the authors aim to explain that context-sensitiveness is a very important aspect of philosophical inquiry, specifically through …
  • BRAND: Symbolic Relationships in AdvertisementsBRAND: Symbolic Relationships in Advertisements
    When talking about advertisements, one would certainly link them to the word “symbol”, as the advertisements prepare for the products that they recommend a rich symbolic life. Since the products are different, the symbolic life should also …
  • BRAIN: Software Application for Disabled StudentsBRAIN: Software Application for Disabled Students
    Modern universities rely increasingly on communication technologies for the educational processes and the management of academic databases. In the paper “Software Application for Disabled Students” the researchers Laszlo Csiki, Andrei Gabor, Marius Popescu, and Antoanela …
  • BRAND: Indian Kisan Credit Card Scheme: An Analytical StudyBRAND: Indian Kisan Credit Card Scheme: An Analytical Study
    In the latest volume of the BRAND, Dharmendra Mehta, Hitendra Trivedi, and Naveen K Mehta will not only explain the key features and assess the role and contribution of Kisan credit card scheme but also …
  • BRAIN: The Differences between Emergentism and Skill Acquisition TheoryBRAIN: The Differences between Emergentism and Skill Acquisition Theory
    When speaking about emergentism we mainly refer to the interaction between organism and environment and that denies the existence of pre-determined, domain specific faculties or capacities. In language acquisition, emergentists state that simple learning mechanisms …
  • BRAIN: Participative Teaching with Mobile Devices and Social Networks for K-12 ChildrenBRAIN: Participative Teaching with Mobile Devices and Social Networks for K-12 Children
    BRAIN journal exhibits a creative study on the Participative Teaching, utilizing strategies like Mobile Devices and Social Network for K-12 Children. Livia Stefan and Dragos Gheorghiu from Bucharest, Romania have inquired about the participatory pedagogical investigate, …
  • BRAIN: New Computer Assisted Diagnostic to Detect Alzheimer DiseaseBRAIN: New Computer Assisted Diagnostic to Detect Alzheimer Disease
    Researchers Ben Rabeh Amira, Benzarti Faouzi, Amiri Hamid and Mouna Ben Djebara propose a new study in the BRAIN journal, New Computer Assisted Diagnostic to Detect Alzheimer Disease. In this study, the researchers portray another Computer Assisted Diagnosis (CAD) to naturally …
  • BRAIN: Developing Distance Learning Environments in the Context of Cross-Border CooperationBRAIN: Developing Distance Learning Environments in the Context of Cross-Border Cooperation
    Sebastian Fuicu, Mircea Popa, Dalibor Dobrilovic, Marius Marcu and Razvan Bogdan offer a paper named “Developing Distance Learning Environments in the Context of Cross-Border Cooperation” which consists of a collaboration between Politehnica University of Timisoara, …
  • BRAIN: Efficient Filtering of Noisy Fingerprint ImagesBRAIN: Efficient Filtering of Noisy Fingerprint Images
    Fingerprint identification is an imperative field in the wide space of biometrics with numerous applications, in various zones such as: judicial, cell telephones, access systems, airports. There are many elaborated algorithms for fingerprint identification, but none …
  • LiBRI: Kant and Coleridge on the Issue of MoralityLiBRI: Kant and Coleridge on the Issue of Morality
    LiBRI has a very interesting article written by Nicolae-Andrei Popa. He is giving some insight on the Issue of Morality from the point of view of Kant and Coleridge. This paper seeks to contrast Kant’s …
  • BRAND: Factors that Influence the Performance of Internal Auditors in Aceh, IndonesiaBRAND: Factors that Influence the Performance of Internal Auditors in Aceh, Indonesia
    In the latest volume of the BRAND magazine, Shabri Abd. Majid, Hasan Basri, Eka Nopita, and Heru Fahlevi bring into light cultural and sociological aspects which are influencing the performance of internal auditors in Aceh, …
  • BRAIN: Social Media as Medical Validator
    The electronic word of mouth (eWOM) is a communication form adapted to the digitalized world of today where persons that never met communicate in an impersonal manner. The paper Social Media as Medical Validator written …

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BRAND: The Notoriety of Brands on the Romanian Market among Youth

The last article from the seventh volume (issue 1) of BRAND is a research conducted by Laura Cătălina Ţimiras, entitled The Notoriety of Brands on the Romanian Market among Youth.

The main and most common marketing strategy used nowadays is publicity. Making the brand known and well-advertised seems to have overshadowed the struggles of getting a qualitative product. This research brings into light the notorious brands (by product category) that catch the youngsters’ attention. The importance given to every item is not only enhanced by commercials but also by trends that emerge within a certain group of people. The central goal for all the advertising schemes is brand awareness. Practical knowledge of the target public is the base to creating a powerful brand image. It is very rare when somebody chooses the less popular brand to the detriment of the most popular one.

Brands-Marketing-Strategies

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