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  • BRAND: The Notoriety of Brands on the Romanian Market among YouthBRAND: The Notoriety of Brands on the Romanian Market among Youth
    The last article from the seventh volume (issue 1) of BRAND is a research conducted by Laura Cătălina Ţimiras, entitled The Notoriety of Brands on the Romanian Market among Youth. The main and most common …
  • LiBRI: The Relationship Between Metacognitive Strategy Use, Good Language Learner, and Iranian Learner’s Willingness to Communicate
    The explanation of the relationship between metacognitive strategies, learner characteristics and willingness to communicate is a highly important aspect when speaking about foreign language teaching and learning processes. Considering this, Gholam-Reza Abbasian and Bahareh Hoodin …
  • BRAIN: Social Media as Medical Validator
    The electronic word of mouth (eWOM) is a communication form adapted to the digitalized world of today where persons that never met communicate in an impersonal manner. The paper Social Media as Medical Validator written …
  • BRAIN: Novel Detection Features for SSVEP Based BCI: Coefficient of Variation and Variation Speed
    In neurology and neuroscience research, Steady-State Visually Evoked Potential (SSVEP) are brain signals which occur in response to visual stimulation. The paper Novel Detection Features for SSVEP Based BCI: Coefficient of Variation and Variation Speed – written …
  • LiBRI: Aspects of Spanish ParemiologyLiBRI: Aspects of Spanish Paremiology
    In the latest volume of LiBRI journal, Alin Titi Calin from “Alexandru Ioan Cuza” University of Iaşi contributes with a research on the Aspects of Spanish Paremiology. Every people group has its own particular paremiological treasure. …
  • BRAIN: An Intelligent Method to Process Romanian Language Internet ReviewsBRAIN: An Intelligent Method to Process Romanian Language Internet Reviews
    Internet reviews can be seen as an efficient communication form, adapted to the digital world of today. However, researchers are, for the most part, oriented towards English based ones. The Romanian language reviews exhibit specific …
  • SMART 2016 – Scientific Methods in Academic Research and TeachingSMART 2016 – Scientific Methods in Academic Research and Teaching
    Timișoara, Romania, November 17-20, 2016 Venue The sessions will be held in the amphitheatres of the Central Library of the University Politehnica of Timisoara, Bul. V. Parvan No. 2B, Timisoara – http://www.upt.ro/Informatii_library-of-upt_409_en.html. Programme The conference …
  • BRAIN: Social Media in Science EducationBRAIN: Social Media in Science Education
    The latest volume of the BRAIN Journal has a new intriguing research on Training Teachers for the Knowledge Society: Social Media in Science Education  offered by Dana Crăciun and Mădălin Bunoiu from West University of …
  • BRAND: Mediation – The Wise Advocacy
    Antagonistic prosecution is not by any means the only method for determining debate and settling of cases. There are different alternatives. Elective method for debate determination can spare cash and time, and can grapple and …
  • LiBRI: Questioning Communication Models and ConstructsLiBRI: Questioning Communication Models and Constructs
    LiBRI is an international journal for specialists in linguistics, literature, cultural studies, and related fields. Paul Rastall is contributing with a research in the latest volume of the LiBRI journal: Questioning Communication Models and Constructs …
  • LiBRI: The Sacred in Literature and Arts
    We all know that the sacred is present in our lives, but sometimes we cannot understand it and perceive it. This paper represents and endeavor of synthesizing knowledge from the field of arts, literature, art …
  • BRAND: Dynamics of the number of participants in the private pension
    Tudor Colomeischi and Eugenia Iancu have done a stimulating research on the Dynamics of the number of participants in the second pillar of mandatory private pension of Romania during May 2008 – November 2014. The …

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BRAND: The Notoriety of Brands on the Romanian Market among Youth

The last article from the seventh volume (issue 1) of BRAND is a research conducted by Laura Cătălina Ţimiras, entitled The Notoriety of Brands on the Romanian Market among Youth.

The main and most common marketing strategy used nowadays is publicity. Making the brand known and well-advertised seems to have overshadowed the struggles of getting a qualitative product. This research brings into light the notorious brands (by product category) that catch the youngsters’ attention. The importance given to every item is not only enhanced by commercials but also by trends that emerge within a certain group of people. The central goal for all the advertising schemes is brand awareness. Practical knowledge of the target public is the base to creating a powerful brand image. It is very rare when somebody chooses the less popular brand to the detriment of the most popular one.

Brands-Marketing-Strategies

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