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  • BRAIN – revista ISI
    Related PostsBRAIN: Developing Distance Learning Environments in the Context of Cross-Border Cooperation23Sebastian Fuicu, Mircea Popa, Dalibor Dobrilovic, Marius Marcu and Razvan Bogdan offer a paper named "Developing Distance Learning Environments in the Context of Cross-Border …
  • BRAND: Eye on China and United StatesBRAND: Eye on China and United States
    The latest volume of the BRAND. journal presents a new study developed by Milad Mahyari and Minoo Alemi, who analysed an eventual economical conflict between China and the United States of America. United States endeavors …
  • About Machine Ethics and Artificial Intelligence SafetyAbout Machine Ethics and Artificial Intelligence Safety
      We are all familiar with the movies in which robots take control over humans and then chaos is brought into the world just because these forms of artificial intelligence became too developed. But is …
  • SMART 2017 International Conference
    Here are some of the photos that were taken at SMART 2017 International Conference. You can find more on our facebook page. We want to thank all of the participants for the effort placed in their research …
  • LiBRI: From Passion to Cynism in Peter Shaffer’s EquusLiBRI: From Passion to Cynism in Peter Shaffer’s Equus
    The present paper plans to offer a diagram of Dixon’s From Passions to Emotions: The Creation of a Secular Psychological Category and Pugmire’s Sound Sentiments: Integrity in the Emotions, underlining the chronicled development and drop …
  • LiBRI: The Play on Incarnation as Artistic Creation in Allen Ginsberg’s ‘Howl’LiBRI: The Play on Incarnation as Artistic Creation in Allen Ginsberg’s ‘Howl’
    In the latest volume of the LiBRI, Andreea Paris illustrates in the article “The Play on Incarnation as Artistic Creation in Allen Ginsberg’s ‘Howl’” different modalities used by Ginsberg in the poem “Howl” to express …
  • BRAIN: Personality Questionnaires as a Basis for Improvement of University Courses in Applied Computer Science and Informatics
    In order to ensure optimal teaching conditions for university students, attention should be brought to their personality traits and academic performance. In the paper Personality Questionnaires as a Basis for Improvement of University Courses in …
  • BRAND: Pricing in Multi-Heston Framework
    BRAND journal provides a very interesting article written by Tiberiu Socaciu from Stefan cel Mare University of Suceava, Faculty of Economics. This article displays a definitive in determining an estimating system’s multi-Heston. Fundamentally, he utilizes the …
  • BRAIN: The Impact of Infographics in EducationBRAIN: The Impact of Infographics in Education
    Information graphics (also called infographics) are graphic visual representations of information that aim to present information quickly and clearly. Their main purpose is improving cognition by utilizing graphics to enhance the human visual system’s ability to …
  • BRAIN: Brain and AIBRAIN: Brain and AI
    As years pass, the importance of Artificial Intelligence grows at a fast pace. The evolution of this concept is being presented to the readers in Ángel Garrido’s upcoming paper, titled Brain and AI. Starting with …
  • BRAIN: Ethnolinguistic Audio-visual Atlas of the Cultural Food Heritage of Bacău County – Elements of methodologyBRAIN: Ethnolinguistic Audio-visual Atlas of the Cultural Food Heritage of Bacău County – Elements of methodology
    Cultural heritage consists not only of objects that we can see and touch, but also immaterial elements like social practices, knowledge, skills, and traditional food. The paper “Ethnolinguistic Audio-visual Atlas of the Cultural Food Heritage of Bacău County …
  • BRAIN Journal – Questioning, Context-Sensitiveness and Philosophical InquiryBRAIN Journal – Questioning, Context-Sensitiveness and Philosophical Inquiry
    Inquiry is an official process to discover the facts about something bad that has happened. In this paper the authors aim to explain that context-sensitiveness is a very important aspect of philosophical inquiry, specifically through …

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BRAND: The Notoriety of Brands on the Romanian Market among Youth

The last article from the seventh volume (issue 1) of BRAND is a research conducted by Laura Cătălina Ţimiras, entitled The Notoriety of Brands on the Romanian Market among Youth.

The main and most common marketing strategy used nowadays is publicity. Making the brand known and well-advertised seems to have overshadowed the struggles of getting a qualitative product. This research brings into light the notorious brands (by product category) that catch the youngsters’ attention. The importance given to every item is not only enhanced by commercials but also by trends that emerge within a certain group of people. The central goal for all the advertising schemes is brand awareness. Practical knowledge of the target public is the base to creating a powerful brand image. It is very rare when somebody chooses the less popular brand to the detriment of the most popular one.

Brands-Marketing-Strategies

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