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  • LiBRI: Virgil’s Inferno. Memory and Reality in the Sixth Book of AeneidLiBRI: Virgil’s Inferno. Memory and Reality in the Sixth Book of Aeneid
    Roxana Maria Fanuţ from West University of Timisoara has developed a study on Virgil’s Inferno, with an emphasis on the Memory and Reality in the Sixth Book of Aeneid. This paper looks to offer a clearer …
  • SMART 2017 International Conference
    Here are some of the photos that were taken at SMART 2017 International Conference. You can find more on our facebook page. We want to thank all of the participants for the effort placed in their research …
  • BRAIN: Browsing Semantic Data in SlovakiaBRAIN: Browsing Semantic Data in Slovakia
    Ján Mojžiš and Michal Laclavík present an interesting topic in the academic article Browsing Semantic Data in Slovakia in the latest volume of BRAIN journal. Semantic data browsing is an important task for open and governmental data in …
  • BRAND: English Shop Signs and Brand NamesBRAND: English Shop Signs and Brand Names
    In the most recent volume of the BRAND journal, the researchers Parvaneh Khosravizadeh and Hemaseh Bagheri Sanjareh have brought another intriguing study that spotlights on the English shop signs and brand names and how they spreaded …
  • LiBRI: From Passion to Cynism in Peter Shaffer’s EquusLiBRI: From Passion to Cynism in Peter Shaffer’s Equus
    The present paper plans to offer a diagram of Dixon’s From Passions to Emotions: The Creation of a Secular Psychological Category and Pugmire’s Sound Sentiments: Integrity in the Emotions, underlining the chronicled development and drop …
  • LiBRI: When Apologies Are Not Sincere ApologiesLiBRI: When Apologies Are Not Sincere Apologies
    PhD Ahmad Kareem Salem Al-Wuhaili will present in the latest volume of the LiBRI journal an article about the duality of political apologies, aiming to reveal the fact that important political faces apologise without meaning …
  • BRAIN: Prediction of Thyroid Disease Using Data Mining TechniquesBRAIN: Prediction of Thyroid Disease Using Data Mining Techniques
    A new research conducted by Irina Ioniță and Liviu Ioniță, has been indexed in BRAIN journal, featuring a innovative Prediction of Thyroid Disease using Data Mining Techniques. As of late, thyroid ailments are increasingly spread …
  • LiBRI: Fighting Terror: The Use of Apostrophe in The Mémoires of Madame Roland
    Constance Cartmill presents in this paper a deep and careful analysis of the great and impressive work of Madame Roland during the reign of terror of the French Revolution. She wrote about her struggle, pain, …
  • BRAIN: Solving Optimization Problem via Vortex Optimization Algorithm and Cognitive Development Optimization AlgorithmBRAIN: Solving Optimization Problem via Vortex Optimization Algorithm and Cognitive Development Optimization Algorithm
    The article written by Ahmet Demir from Harahalli Vocational School, Usak University, Ușak, Turkey and Utku Kose from Computer Sciences Application and Research Center, Usak University, Ușak, Turkey is a research which takes into account …
  • Hello dear scholars!
    Academia EduSoft is a website for researchers, scholars, academic staff, and students. Related PostsLiBRI: Questioning Communication Models and Constructs23LiBRI is an international journal for specialists in linguistics, literature, cultural studies, and related fields. Paul Rastall …
  • BRAIN: Participative Teaching with Mobile Devices and Social Networks for K-12 ChildrenBRAIN: Participative Teaching with Mobile Devices and Social Networks for K-12 Children
    BRAIN journal exhibits a creative study on the Participative Teaching, utilizing strategies like Mobile Devices and Social Network for K-12 Children. Livia Stefan and Dragos Gheorghiu from Bucharest, Romania have inquired about the participatory pedagogical investigate, …
  • Why Are There So Few Women in IT?Why Are There So Few Women in IT?
    The world of technology has always been dominated by men, and it is reported a continuous decrease in women working in this field, despite the numerous campaigns to encourage them to enter the IT field. …

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BRAND: A Study of Principled Negotiation Based on the Chinese Harmony Thought

In the latest volume of the BRAND, Shougang Zhang and Milan Constantinovits shows the importance of international negotiation in the process of globalisation.

Cultural diversity has determined many failures in different domains, especially when it comes to negotiation. Influenced by climatic, geographical or historical factors the Western civilisation had a different course of history – concerning marketing concepts – in contrast to the Asian one. Even so, there are four techniques to obtain a positive answer in most of the situations, regardless of the geographical position.

Chinese Five Elements Theory
Chinese Five Elements Theory

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    The latest volume of the BRAND. journal presents a new study developed by Milad Mahyari and Minoo Alemi, who analysed an eventual economical conflict between China and the United States of America. United States endeavors to compel the Chinese into assention of expanding the estimation of their conversion standard to help the USA dodge expansion. As China did not come into a concurrence with the USA, tariffs are being put on Chinese items entering USA. However China as included levy poultry got from the US as well. China was beforehand not named in the enactment allowing US to include tax their products. Be…
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    Tudor Colomeischi and Eugenia Iancu have done a stimulating research on the Dynamics of the number of participants in the second pillar of mandatory private pension of Romania during May 2008 – November 2014. The demographic issues confronted by the annuity framework in Romania and those identified with deficient assets to pay benefits represented the reasons that there were presented in 2007, private annuities, under another benefits framework based on three columns, state column and two private columns. The underlying participation of members periods to the business sector of compulsory private benefits stores kept going four months, occurring in the…
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    The latest volume of the BRAND journal brings a new research where Gholamreza Jandaghi, Kamran Shahanaghi and Hamid Reza Irani study A Framework for Selection of Intermediary in Marketing Channel. This study looks to inspect how organization can choose the best go-between for its Marketing channels with least of criteria and time. Outline/technique/approach – A hypothetical structure is proposed in view of the most significance errands of middle person and criteria for measuring them. There are four essential errands and 30 criteria in three free levels. In this manner, an exploratory contextual investigation in Iranian Food industry is depicted that outlines the estimation of the structure. It…
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