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  • BRAND: English Shop Signs and Brand NamesBRAND: English Shop Signs and Brand Names
    In the most recent volume of the BRAND journal, the researchers Parvaneh Khosravizadeh and Hemaseh Bagheri Sanjareh have brought another intriguing study that spotlights on the English shop signs and brand names and how they spreaded …
  • BRAND: Symbolic Relationships in AdvertisementsBRAND: Symbolic Relationships in Advertisements
    When talking about advertisements, one would certainly link them to the word “symbol”, as the advertisements prepare for the products that they recommend a rich symbolic life. Since the products are different, the symbolic life should also …
  • BRAIN: A Robust Approach of Facial Orientation Recognition from Facial Features
    In the field of computer vision and pattern recognition, face orientation recognition stands as a significant topic. In the paper A Robust Approach of Facial Orientation Recognition from Facial Features, the authors Stefan Andrei, Kishor …
  • BRAIN: Social Media in Science EducationBRAIN: Social Media in Science Education
    The latest volume of the BRAIN Journal has a new intriguing research on Training Teachers for the Knowledge Society: Social Media in Science Education  offered by Dana Crăciun and Mădălin Bunoiu from West University of …
  • BRAND: Assessment of Recovery Of Damages In The New Romanian Civil CodeBRAND: Assessment of Recovery Of Damages In The New Romanian Civil Code
    Professor Ion Țuțuianu from Vasile Alecsandri University, Bacau Romania reflecting upon important changes in the Romanian Civil Code, in the BRAND journal. The subject’s methodology is required additionally on the grounds that, once received the …
  • BRAIN: The Differences between Emergentism and Skill Acquisition TheoryBRAIN: The Differences between Emergentism and Skill Acquisition Theory
    When speaking about emergentism we mainly refer to the interaction between organism and environment and that denies the existence of pre-determined, domain specific faculties or capacities. In language acquisition, emergentists state that simple learning mechanisms …
  • BRAIN – revista ISI
    Related PostsBRAIN: Developing Distance Learning Environments in the Context of Cross-Border Cooperation23Sebastian Fuicu, Mircea Popa, Dalibor Dobrilovic, Marius Marcu and Razvan Bogdan offer a paper named "Developing Distance Learning Environments in the Context of Cross-Border …
  • LiBRI: Fighting Terror: The Use of Apostrophe in The Mémoires of Madame Roland
    Constance Cartmill presents in this paper a deep and careful analysis of the great and impressive work of Madame Roland during the reign of terror of the French Revolution. She wrote about her struggle, pain, …
  • BRAND: Factors that Influence the Performance of Internal Auditors in Aceh, IndonesiaBRAND: Factors that Influence the Performance of Internal Auditors in Aceh, Indonesia
    In the latest volume of the BRAND magazine, Shabri Abd. Majid, Hasan Basri, Eka Nopita, and Heru Fahlevi bring into light cultural and sociological aspects which are influencing the performance of internal auditors in Aceh, …
  • LIBRI (Recherche et Innovation Eclectique en Linguistique et Littérature)LIBRI (Recherche et Innovation Eclectique en Linguistique et Littérature)
    LIBRI (Recherche et Innovation Eclectique en Linguistique et Littérature) représente la matérialisation d’un projet initié par deux universitaires, Bogdan Patrut et Ioan – Lucian Popa. Il s’agit d’une revue en ligne, érudite, internationale, destinée aux …
  • BRAIN: Classification of Human EmotionBRAIN: Classification of Human Emotion
    An innovative research in BRAIN journal, Classification of Human Emotion from Deap EEG Signal Using Hybrid Improved Neural Networks with Cuckoo Search, academic article provided by M. Sreeshakthy and J. Preethi, both professors at Anna …
  • BRAIN: Social Media as Medical Validator
    The electronic word of mouth (eWOM) is a communication form adapted to the digitalized world of today where persons that never met communicate in an impersonal manner. The paper Social Media as Medical Validator written …

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BRAND: A Study of Principled Negotiation Based on the Chinese Harmony Thought

In the latest volume of the BRAND, Shougang Zhang and Milan Constantinovits shows the importance of international negotiation in the process of globalisation.

Cultural diversity has determined many failures in different domains, especially when it comes to negotiation. Influenced by climatic, geographical or historical factors the Western civilisation had a different course of history – concerning marketing concepts – in contrast to the Asian one. Even so, there are four techniques to obtain a positive answer in most of the situations, regardless of the geographical position.

Chinese Five Elements Theory
Chinese Five Elements Theory

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    The latest volume of the BRAND. journal presents a new study developed by Milad Mahyari and Minoo Alemi, who analysed an eventual economical conflict between China and the United States of America. United States endeavors to compel the Chinese into assention of expanding the estimation of their conversion standard to help the USA dodge expansion. As China did not come into a concurrence with the USA, tariffs are being put on Chinese items entering USA. However China as included levy poultry got from the US as well. China was beforehand not named in the enactment allowing US to include tax their products. Be…
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    Tudor Colomeischi and Eugenia Iancu have done a stimulating research on the Dynamics of the number of participants in the second pillar of mandatory private pension of Romania during May 2008 – November 2014. The demographic issues confronted by the annuity framework in Romania and those identified with deficient assets to pay benefits represented the reasons that there were presented in 2007, private annuities, under another benefits framework based on three columns, state column and two private columns. The underlying participation of members periods to the business sector of compulsory private benefits stores kept going four months, occurring in the…
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    This is the new BRAND: Broad Research in Accounting, Negotiation, and Distribution. The aim of the journal is to make an agora of different experts in economics, social and political sciences. We look for articles from experts in different scientific and practical fields, like accounting, marketing, management, economics, trade, trade law, finance, operations research, optimization, graph theory, game theory, voting, political communication, sociology etc. In the latest volume of the journal, Towseef Ahmad from University of Kashmir, Srinagar, India, intrigues with a new research on Corporate Social Responsability, giving us a new perspective towards this matter from both a national…
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    The latest volume of the BRAND journal brings a new research where Gholamreza Jandaghi, Kamran Shahanaghi and Hamid Reza Irani study A Framework for Selection of Intermediary in Marketing Channel. This study looks to inspect how organization can choose the best go-between for its Marketing channels with least of criteria and time. Outline/technique/approach – A hypothetical structure is proposed in view of the most significance errands of middle person and criteria for measuring them. There are four essential errands and 30 criteria in three free levels. In this manner, an exploratory contextual investigation in Iranian Food industry is depicted that outlines the estimation of the structure. It…
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