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  • BRAIN: Brain and AIBRAIN: Brain and AI
    As years pass, the importance of Artificial Intelligence grows at a fast pace. The evolution of this concept is being presented to the readers in Ángel Garrido’s upcoming paper, titled Brain and AI. Starting with …
  • BRAIN: Conscience in Language TeachingBRAIN: Conscience in Language Teaching
    Conscience in Language Teaching and its Relationship with Language Proficiency and Emotional Intelligence of EFL Teachers by Sedighe Jalili Kalangestani was published here. Several factors contribute to the efficacy of an English language teacher, among which, …
  • BRAND: Facilitating Public Audit Understanding At The Community LevelBRAND: Facilitating Public Audit Understanding At The Community Level
    Alexandru Țugui from Alexandru Ioan Cuza University of Iasi, Romania has done a little research in the latest volume of BRAND journal. The issues which European Union is confronted with, as far as open account, decides the …
  • BRAIN: Generation Y Students in Social MediaBRAIN: Generation Y Students in Social Media
    Daniela Popescul and Mircea Georgescu present a new research indexed in BRAIN Journal on a very actual topic: Generation Y Students in Social Media. The purpose of this study is to estimate what it is known …
  • LiBRI: Risk-Assessment for Stylistic Problems in Writing and Translating Technical Texts
    Nadia-Nicoleta Morărașu and Luminița Drugă acknowledge not only the importance and utility of technical translation, but also the risks that this transfer of meaning imply if the translation is not accurate. The two authors aim …
  • LiBRI: The Sacred in Literature and Arts
    We all know that the sacred is present in our lives, but sometimes we cannot understand it and perceive it. This paper represents and endeavor of synthesizing knowledge from the field of arts, literature, art …
  • The Teacher’s Attitude and the Learning ProcessThe Teacher’s Attitude and the Learning Process
    It is known that in order to be a teacher, you are required a lot of mental training in this field. Whoever attempts to become part of the education system should take pedagogical courses, and …
  • BRAIN Journal – Questioning, Context-Sensitiveness and Philosophical InquiryBRAIN Journal – Questioning, Context-Sensitiveness and Philosophical Inquiry
    Inquiry is an official process to discover the facts about something bad that has happened. In this paper the authors aim to explain that context-sensitiveness is a very important aspect of philosophical inquiry, specifically through …
  • BRAND: Freedom Of Expression In The View Of Community Law
    Professor Ion Țuțuianu from Vasile Alecsandri University, Faculty of Economic Sciences, writes an intriguing article in BRAND journal, about the freedom of expression from a legal point of view. Regardless of the fact that freedom …
  • LiBRI: Kant and Coleridge on the Issue of MoralityLiBRI: Kant and Coleridge on the Issue of Morality
    LiBRI has a very interesting article written by Nicolae-Andrei Popa. He is giving some insight on the Issue of Morality from the point of view of Kant and Coleridge. This paper seeks to contrast Kant’s …
  • BRAIN: Computer-Mediated Security Threats into the Web 2.0 Society
    Bogdan Nadolu and Delia Nadolu are giving insight on the threats that occur via Internet and Social Media and how they can be prevented to ensure the society’s well being. This paper is centered around a …
  • BRAND: Research on Corruption – A Major Global ProblemBRAND: Research on Corruption – A Major Global Problem
    In the latest volume of the BRAND journal, Elena Cristina Pană and Ileana Nișulescu from Academy of Economic Studies Bucharest, Romania give some additional understanding about corruption, from a worldwide perspective. Corruption in the public sector …

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BRAND: A Study of Principled Negotiation Based on the Chinese Harmony Thought

In the latest volume of the BRAND, Shougang Zhang and Milan Constantinovits shows the importance of international negotiation in the process of globalisation.

Cultural diversity has determined many failures in different domains, especially when it comes to negotiation. Influenced by climatic, geographical or historical factors the Western civilisation had a different course of history – concerning marketing concepts – in contrast to the Asian one. Even so, there are four techniques to obtain a positive answer in most of the situations, regardless of the geographical position.

Chinese Five Elements Theory
Chinese Five Elements Theory

(more…)

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  • 28
    The latest volume of the BRAND. journal presents a new study developed by Milad Mahyari and Minoo Alemi, who analysed an eventual economical conflict between China and the United States of America. United States endeavors to compel the Chinese into assention of expanding the estimation of their conversion standard to help the USA dodge expansion. As China did not come into a concurrence with the USA, tariffs are being put on Chinese items entering USA. However China as included levy poultry got from the US as well. China was beforehand not named in the enactment allowing US to include tax their products. Be…
    Tags: chinese, brand, negociation
  • 23
    Tudor Colomeischi and Eugenia Iancu have done a stimulating research on the Dynamics of the number of participants in the second pillar of mandatory private pension of Romania during May 2008 – November 2014. The demographic issues confronted by the annuity framework in Romania and those identified with deficient assets to pay benefits represented the reasons that there were presented in 2007, private annuities, under another benefits framework based on three columns, state column and two private columns. The underlying participation of members periods to the business sector of compulsory private benefits stores kept going four months, occurring in the…
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  • 23
    This is the new BRAND: Broad Research in Accounting, Negotiation, and Distribution. The aim of the journal is to make an agora of different experts in economics, social and political sciences. We look for articles from experts in different scientific and practical fields, like accounting, marketing, management, economics, trade, trade law, finance, operations research, optimization, graph theory, game theory, voting, political communication, sociology etc. In the latest volume of the journal, Towseef Ahmad from University of Kashmir, Srinagar, India, intrigues with a new research on Corporate Social Responsability, giving us a new perspective towards this matter from both a national…
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  • 23
    The latest volume of the BRAND journal brings a new research where Gholamreza Jandaghi, Kamran Shahanaghi and Hamid Reza Irani study A Framework for Selection of Intermediary in Marketing Channel. This study looks to inspect how organization can choose the best go-between for its Marketing channels with least of criteria and time. Outline/technique/approach – A hypothetical structure is proposed in view of the most significance errands of middle person and criteria for measuring them. There are four essential errands and 30 criteria in three free levels. In this manner, an exploratory contextual investigation in Iranian Food industry is depicted that outlines the estimation of the structure. It…
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