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  • BRAIN: Sentiment Analysis on Embedded Systems Blended CoursesBRAIN: Sentiment Analysis on Embedded Systems Blended Courses
    The paper written by Răzvan Bogdan from the Department of Computers and Information Technology, Politehnica University of Timisoara, includes a presentation of a modality of integrating Embedded Systems Massive Open Online Courses (MOOCs) into blended …
  • BRAIN: Classification of Human EmotionBRAIN: Classification of Human Emotion
    An innovative research in BRAIN journal, Classification of Human Emotion from Deap EEG Signal Using Hybrid Improved Neural Networks with Cuckoo Search, academic article provided by M. Sreeshakthy and J. Preethi, both professors at Anna …
  • BRAIN: Intelligent System for Diagnosis of a Three-Phase Separator
    Wise frameworks for analysis have been utilized as a part of an assortment of spaces: budgetary assessment, credit scoring issue, distinguishing proof of programming and equipment issues of mechanical and electronic hardware, therapeutic determination, shortcoming …
  • BRAIN: Social Media as Medical Validator
    The electronic word of mouth (eWOM) is a communication form adapted to the digitalized world of today where persons that never met communicate in an impersonal manner. The paper Social Media as Medical Validator written …
  • About Machine Ethics and Artificial Intelligence SafetyAbout Machine Ethics and Artificial Intelligence Safety
      We are all familiar with the movies in which robots take control over humans and then chaos is brought into the world just because these forms of artificial intelligence became too developed. But is …
  • BRAND: Using Reporting in the Internal Communication Process of the CompanyBRAND: Using Reporting in the Internal Communication Process of the Company
    Internal communication can be viewed either as a subsistent procedure of the association, or as a procedure helping to decode and comprehend them more effectively . The author, Cornel Marian Iosif states that associations depend on …
  • LiBRI: The Free Choice for Absurd Rebellion in Nineteen Eighty-FourLiBRI: The Free Choice for Absurd Rebellion in Nineteen Eighty-Four
    A novel such as “Nineteen Eighty-Four” has determined critics to never stop analysing in as many angles as possible this masterpiece, so as to reveal the most profound meanings that George Orwell wanted to transmit …
  • BRAND: Pricing in Multi-Heston Framework
    BRAND journal provides a very interesting article written by Tiberiu Socaciu from Stefan cel Mare University of Suceava, Faculty of Economics. This article displays a definitive in determining an estimating system’s multi-Heston. Fundamentally, he utilizes the …
  • BRAND: Research on Corruption – A Major Global ProblemBRAND: Research on Corruption – A Major Global Problem
    In the latest volume of the BRAND journal, Elena Cristina Pană and Ileana Nișulescu from Academy of Economic Studies Bucharest, Romania give some additional understanding about corruption, from a worldwide perspective. Corruption in the public sector …
  • Emotion Extractions from Facial Expressions by Using Artificial Intelligence TechniquesEmotion Extractions from Facial Expressions by Using Artificial Intelligence Techniques
    We all know what emotions are and how they can influence someone’s decisions. In many fields, emotions play a big role and almost every time they can be seen on someone’s face. It is difficult …
  • LiBRI: When Apologies Are Not Sincere ApologiesLiBRI: When Apologies Are Not Sincere Apologies
    PhD Ahmad Kareem Salem Al-Wuhaili will present in the latest volume of the LiBRI journal an article about the duality of political apologies, aiming to reveal the fact that important political faces apologise without meaning …
  • BRAIN: Artificial Intelligence as a Decision-making Tool in Planning the Research
    Because of their ability to reproduce the biological neural networks, ANNs (Artificial neural networks) have found uncountable applications to a wide range of disciplines. Simina Maris, Titus Slavici, Petre Nenu and Liliana Baciu will present …

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BRAND: A Study of Principled Negotiation Based on the Chinese Harmony Thought

In the latest volume of the BRAND, Shougang Zhang and Milan Constantinovits shows the importance of international negotiation in the process of globalisation.

Cultural diversity has determined many failures in different domains, especially when it comes to negotiation. Influenced by climatic, geographical or historical factors the Western civilisation had a different course of history – concerning marketing concepts – in contrast to the Asian one. Even so, there are four techniques to obtain a positive answer in most of the situations, regardless of the geographical position.

Chinese Five Elements Theory
Chinese Five Elements Theory

(more…)

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