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  • BRAIN: Brain and AIBRAIN: Brain and AI
    As years pass, the importance of Artificial Intelligence grows at a fast pace. The evolution of this concept is being presented to the readers in Ángel Garrido’s upcoming paper, titled Brain and AI. Starting with …
  • LiBRI: Freedom – a Way of  Surviving in the Novel Everything FlowsLiBRI: Freedom – a Way of Surviving in the Novel Everything Flows
    PhD Alina Sora from University of Bucharest, brings into the light the concept of freedom, as a way of surviving in the Vasily Grossman novel Everything Flows. The present study concentrates in transit in which an …
  • BRAIN: Prediction of Thyroid Disease Using Data Mining TechniquesBRAIN: Prediction of Thyroid Disease Using Data Mining Techniques
    A new research conducted by Irina Ioniță and Liviu Ioniță, has been indexed in BRAIN journal, featuring a innovative Prediction of Thyroid Disease using Data Mining Techniques. As of late, thyroid ailments are increasingly spread …
  • BRAIN: The Impact of Infographics in EducationBRAIN: The Impact of Infographics in Education
    Information graphics (also called infographics) are graphic visual representations of information that aim to present information quickly and clearly. Their main purpose is improving cognition by utilizing graphics to enhance the human visual system’s ability to …
  • LiBRI: Questioning Communication Models and ConstructsLiBRI: Questioning Communication Models and Constructs
    LiBRI is an international journal for specialists in linguistics, literature, cultural studies, and related fields. Paul Rastall is contributing with a research in the latest volume of the LiBRI journal: Questioning Communication Models and Constructs …
  • LiBRI: Risk-Assessment for Stylistic Problems in Writing and Translating Technical Texts
    Nadia-Nicoleta Morărașu and Luminița Drugă acknowledge not only the importance and utility of technical translation, but also the risks that this transfer of meaning imply if the translation is not accurate. The two authors aim …
  • BRAIN: The Status of Positive Psychology Strengths within the Romanian School in the Digital SocietyBRAIN: The Status of Positive Psychology Strengths within the Romanian School in the Digital Society
    A new research conducted by Georgeta Pânişoară, Ion-Ovidiu Pânişoară, Cristina Sandu, and Ruxandra Chirca (Neacsu) whose the main goal is to pinpoint the links between skills thought in school and those which grant self-fulfilment, is …
  • BRAIN – revista ISI
    Related PostsBRAIN: Developing Distance Learning Environments in the Context of Cross-Border Cooperation23Sebastian Fuicu, Mircea Popa, Dalibor Dobrilovic, Marius Marcu and Razvan Bogdan offer a paper named "Developing Distance Learning Environments in the Context of Cross-Border …
  • BRAIN: Evaluation of Readiness for Distance Education of Students in European  UniversitiesBRAIN: Evaluation of Readiness for Distance Education of Students in European Universities
    Nowadays, learning is not anymore a passive process. It has become more dynamic and it has begun to use another medium than the written word or the exercise book. In the article titled Evaluation of …
  • BRAIN: Classification of Human EmotionBRAIN: Classification of Human Emotion
    An innovative research in BRAIN journal, Classification of Human Emotion from Deap EEG Signal Using Hybrid Improved Neural Networks with Cuckoo Search, academic article provided by M. Sreeshakthy and J. Preethi, both professors at Anna …
  • BRAIN Journal – Open Education Practices for Learners with DisabilitiesBRAIN Journal – Open Education Practices for Learners with Disabilities
    Transition from traditional learning to open up education, the equality, openness and access has been reached for all learners without any time and distance limitations. While engaging online learning process, student support is the crucial …
  • BRAIN: Social Media as Medical Validator
    The electronic word of mouth (eWOM) is a communication form adapted to the digitalized world of today where persons that never met communicate in an impersonal manner. The paper Social Media as Medical Validator written …

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BRAND: Symbolic Relationships in Advertisements

When talking about advertisements, one would certainly link them to the word “symbol”, as the advertisements prepare for the products that they recommend a rich symbolic life. Since the products are different, the symbolic life should also be creative and different. More than that, this is exactly the reason why symbolism is linked to commerce: because the producers are numerous and their goods similar. So, in order to differentiate their goods, the producers seem to transform them into symbols, to assign values to them.

jaipuri-advertising

The paper written by Costin Popescu explains some practices of advertising, mainly: visual symbolic potential stressed by verbal commentaries, product’s icon as part of a network of forms and Iconic network claimed by the brand. All of the explanations contain examples and photos in order to support the opinion. The third section of the article includes the interpretations of Boucheron’s Jaïpur. It was launched in the mid-1990s and generated a lot of discussions. It was compared to a lot of other advertisments and linked to different conceptions. The nutcracker in Cincinnati, on which the four forms dance, and advertising from the 1990s, mainly Coco. L’esprit de Chanel which shows a woman on a pedestal with stairs is brought into discussion.

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