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  • Why Are There So Few Women in IT?Why Are There So Few Women in IT?
    The world of technology has always been dominated by men, and it is reported a continuous decrease in women working in this field, despite the numerous campaigns to encourage them to enter the IT field. …
  • BRAND: Eye on China and United StatesBRAND: Eye on China and United States
    The latest volume of the BRAND. journal presents a new study developed by Milad Mahyari and Minoo Alemi, who analysed an eventual economical conflict between China and the United States of America. United States endeavors …
  • BRAIN: Software Application for Disabled StudentsBRAIN: Software Application for Disabled Students
    Modern universities rely increasingly on communication technologies for the educational processes and the management of academic databases. In the paper “Software Application for Disabled Students” the researchers Laszlo Csiki, Andrei Gabor, Marius Popescu, and Antoanela …
  • BRAIN Journal – The ICS Paradigm  in Knowledge and ModellingBRAIN Journal – The ICS Paradigm in Knowledge and Modelling
    In this paper the authors find out that the exploration of the human thinking’s limits and subtleties create valuable results in all scientific fields, including the engineering of the software systems. This paper describes the …
  • BRAIN: Conscience in Language TeachingBRAIN: Conscience in Language Teaching
    Conscience in Language Teaching and its Relationship with Language Proficiency and Emotional Intelligence of EFL Teachers by Sedighe Jalili Kalangestani was published here. Several factors contribute to the efficacy of an English language teacher, among which, …
  • BRAIN: Personality Questionnaires as a Basis for Improvement of University Courses in Applied Computer Science and Informatics
    In order to ensure optimal teaching conditions for university students, attention should be brought to their personality traits and academic performance. In the paper Personality Questionnaires as a Basis for Improvement of University Courses in …
  • BRAIN: Brain and AIBRAIN: Brain and AI
    As years pass, the importance of Artificial Intelligence grows at a fast pace. The evolution of this concept is being presented to the readers in Ángel Garrido’s upcoming paper, titled Brain and AI. Starting with …
  • BRAIN Journal – Open Education Practices for Learners with DisabilitiesBRAIN Journal – Open Education Practices for Learners with Disabilities
    Transition from traditional learning to open up education, the equality, openness and access has been reached for all learners without any time and distance limitations. While engaging online learning process, student support is the crucial …
  • BRAIN: New Ideas for Brain ModellingBRAIN: New Ideas for Brain Modelling
    BRAIN is an academic journal willing to create links between specialists from clearly diverse exploratory fields, for example, Computer Science and Neurology. In fact, there is a considerable measure of subjects, for example, Artificial Intelligence, Cognitive …
  • LiBRI: Risk-Assessment for Stylistic Problems in Writing and Translating Technical Texts
    Nadia-Nicoleta Morărașu and Luminița Drugă acknowledge not only the importance and utility of technical translation, but also the risks that this transfer of meaning imply if the translation is not accurate. The two authors aim …
  • BRAIN: Intelligent System for Diagnosis of a Three-Phase Separator
    Wise frameworks for analysis have been utilized as a part of an assortment of spaces: budgetary assessment, credit scoring issue, distinguishing proof of programming and equipment issues of mechanical and electronic hardware, therapeutic determination, shortcoming …
  • Emotion Extractions from Facial Expressions by Using Artificial Intelligence TechniquesEmotion Extractions from Facial Expressions by Using Artificial Intelligence Techniques
    We all know what emotions are and how they can influence someone’s decisions. In many fields, emotions play a big role and almost every time they can be seen on someone’s face. It is difficult …

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BRAND: Symbolic Relationships in Advertisements

When talking about advertisements, one would certainly link them to the word “symbol”, as the advertisements prepare for the products that they recommend a rich symbolic life. Since the products are different, the symbolic life should also be creative and different. More than that, this is exactly the reason why symbolism is linked to commerce: because the producers are numerous and their goods similar. So, in order to differentiate their goods, the producers seem to transform them into symbols, to assign values to them.

jaipuri-advertising

The paper written by Costin Popescu explains some practices of advertising, mainly: visual symbolic potential stressed by verbal commentaries, product’s icon as part of a network of forms and Iconic network claimed by the brand. All of the explanations contain examples and photos in order to support the opinion. The third section of the article includes the interpretations of Boucheron’s Jaïpur. It was launched in the mid-1990s and generated a lot of discussions. It was compared to a lot of other advertisments and linked to different conceptions. The nutcracker in Cincinnati, on which the four forms dance, and advertising from the 1990s, mainly Coco. L’esprit de Chanel which shows a woman on a pedestal with stairs is brought into discussion.

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