Home » Posts tagged 'relationship'

Tag Archives: relationship

Calendar

August 2018
M T W T F S S
« Jul    
 12345
6789101112
13141516171819
20212223242526
2728293031  

Read these articles

  • LiBRI: Obsessive Contradictions in ”Pădurea Spânzuraților”
    “Pădurea Spânzuraţilor” written by Liviu Rebreanu is a complex novel whose fundamental theme is the inner conflict. The paper Obsessive Contradictions in ”Pădurea spânzuraților” written by Florentina Gabriela Stroe is aimed at highlighting the protagonist’s struggle …
  • LiBRI: The Play on Incarnation as Artistic Creation in Allen Ginsberg’s ‘Howl’LiBRI: The Play on Incarnation as Artistic Creation in Allen Ginsberg’s ‘Howl’
    In the latest volume of the LiBRI, Andreea Paris illustrates in the article “The Play on Incarnation as Artistic Creation in Allen Ginsberg’s ‘Howl’” different modalities used by Ginsberg in the poem “Howl” to express …
  • BRAIN: New Computer Assisted Diagnostic to Detect Alzheimer DiseaseBRAIN: New Computer Assisted Diagnostic to Detect Alzheimer Disease
    Researchers Ben Rabeh Amira, Benzarti Faouzi, Amiri Hamid and Mouna Ben Djebara propose a new study in the BRAIN journal, New Computer Assisted Diagnostic to Detect Alzheimer Disease. In this study, the researchers portray another Computer Assisted Diagnosis (CAD) to naturally …
  • BRAIN: Artificial Intelligence as a Decision-making Tool in Planning the Research
    Because of their ability to reproduce the biological neural networks, ANNs (Artificial neural networks) have found uncountable applications to a wide range of disciplines. Simina Maris, Titus Slavici, Petre Nenu and Liliana Baciu will present …
  • BRAIN: Conscience in Language TeachingBRAIN: Conscience in Language Teaching
    Conscience in Language Teaching and its Relationship with Language Proficiency and Emotional Intelligence of EFL Teachers by Sedighe Jalili Kalangestani was published here. Several factors contribute to the efficacy of an English language teacher, among which, …
  • Why Are There So Few Women in IT?Why Are There So Few Women in IT?
    The world of technology has always been dominated by men, and it is reported a continuous decrease in women working in this field, despite the numerous campaigns to encourage them to enter the IT field. …
  • LiBRI: Death Obsession in Anton Holban’s Novels
    Death is a topic of interest for most of us and it is safe to affirm that it generates, depending on temperament and cultural level, completly different views. The theme of death is fundamental in …
  • BRAIN: Developing Distance Learning Environments in the Context of Cross-Border CooperationBRAIN: Developing Distance Learning Environments in the Context of Cross-Border Cooperation
    Sebastian Fuicu, Mircea Popa, Dalibor Dobrilovic, Marius Marcu and Razvan Bogdan offer a paper named “Developing Distance Learning Environments in the Context of Cross-Border Cooperation” which consists of a collaboration between Politehnica University of Timisoara, …
  • BRAIN: Intelligent System for Diagnosis of a Three-Phase Separator
    Wise frameworks for analysis have been utilized as a part of an assortment of spaces: budgetary assessment, credit scoring issue, distinguishing proof of programming and equipment issues of mechanical and electronic hardware, therapeutic determination, shortcoming …
  • BRAIN: Efficient Filtering of Noisy Fingerprint ImagesBRAIN: Efficient Filtering of Noisy Fingerprint Images
    Fingerprint identification is an imperative field in the wide space of biometrics with numerous applications, in various zones such as: judicial, cell telephones, access systems, airports. There are many elaborated algorithms for fingerprint identification, but none …
  • SMART 2016 – Scientific Methods in Academic Research and TeachingSMART 2016 – Scientific Methods in Academic Research and Teaching
    Timișoara, Romania, November 17-20, 2016 Venue The sessions will be held in the amphitheatres of the Central Library of the University Politehnica of Timisoara, Bul. V. Parvan No. 2B, Timisoara – http://www.upt.ro/Informatii_library-of-upt_409_en.html. Programme The conference …
  • LiBRI: The Sacred in Literature and Arts
    We all know that the sacred is present in our lives, but sometimes we cannot understand it and perceive it. This paper represents and endeavor of synthesizing knowledge from the field of arts, literature, art …

Categories

BRAND: Symbolic Relationships in Advertisements

When talking about advertisements, one would certainly link them to the word “symbol”, as the advertisements prepare for the products that they recommend a rich symbolic life. Since the products are different, the symbolic life should also be creative and different. More than that, this is exactly the reason why symbolism is linked to commerce: because the producers are numerous and their goods similar. So, in order to differentiate their goods, the producers seem to transform them into symbols, to assign values to them.

jaipuri-advertising

The paper written by Costin Popescu explains some practices of advertising, mainly: visual symbolic potential stressed by verbal commentaries, product’s icon as part of a network of forms and Iconic network claimed by the brand. All of the explanations contain examples and photos in order to support the opinion. The third section of the article includes the interpretations of Boucheron’s Jaïpur. It was launched in the mid-1990s and generated a lot of discussions. It was compared to a lot of other advertisments and linked to different conceptions. The nutcracker in Cincinnati, on which the four forms dance, and advertising from the 1990s, mainly Coco. L’esprit de Chanel which shows a woman on a pedestal with stairs is brought into discussion.

(more…)