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  • BRAIN: Browsing Semantic Data in SlovakiaBRAIN: Browsing Semantic Data in Slovakia
    Ján Mojžiš and Michal Laclavík present an interesting topic in the academic article Browsing Semantic Data in Slovakia in the latest volume of BRAIN journal. Semantic data browsing is an important task for open and governmental data in …
  • BRAIN Journal – A Review Of The Application Of The Concept Of Economic And Smart Sustainable Value Added (SSVA) In Industries Performance EvaluationsBRAIN Journal – A Review Of The Application Of The Concept Of Economic And Smart Sustainable Value Added (SSVA) In Industries Performance Evaluations
    Value and wealth creation are among the most important goals of society these days. Industry performance entails the incorporation of the objectives of smart sustainable development, namely social and territorial cohesion, economic efficiency, innovation, digital …
  • Why Are There So Few Women in IT?Why Are There So Few Women in IT?
    The world of technology has always been dominated by men, and it is reported a continuous decrease in women working in this field, despite the numerous campaigns to encourage them to enter the IT field. …
  • LiBRI: Kant and Coleridge on the Issue of MoralityLiBRI: Kant and Coleridge on the Issue of Morality
    LiBRI has a very interesting article written by Nicolae-Andrei Popa. He is giving some insight on the Issue of Morality from the point of view of Kant and Coleridge. This paper seeks to contrast Kant’s …
  • BRAIN: Brain Functors
    BRAIN journal has recently published its latest volume Brain Functors: A mathematical model of intentional perception and action by David Ellerman. Classification hypothesis has foundational significance since it gives applied lenses to describe what is …
  • BRAND: A Variety of the Contract of Purchase and Sale. The Contract of ConsumptionBRAND: A Variety of the Contract of Purchase and Sale. The Contract of Consumption
    As our society is more and more interested in consumption, Radu Ursanu, professor at The Faculty of Economics and Business Administration from Alexandru Ioan Cuza University of Iaşi proposed an analysis on how the state …
  • BRAIN: Developing Distance Learning Environments in the Context of Cross-Border CooperationBRAIN: Developing Distance Learning Environments in the Context of Cross-Border Cooperation
    Sebastian Fuicu, Mircea Popa, Dalibor Dobrilovic, Marius Marcu and Razvan Bogdan offer a paper named “Developing Distance Learning Environments in the Context of Cross-Border Cooperation” which consists of a collaboration between Politehnica University of Timisoara, …
  • BRAND: English Shop Signs and Brand NamesBRAND: English Shop Signs and Brand Names
    In the most recent volume of the BRAND journal, the researchers Parvaneh Khosravizadeh and Hemaseh Bagheri Sanjareh have brought another intriguing study that spotlights on the English shop signs and brand names and how they spreaded …
  • LiBRI: Talk – Creation or Destruction of MeaningLiBRI: Talk – Creation or Destruction of Meaning
    In the latest volume of the LiBRI, PhD Cristina Dimulescu, in the article Talk – Creation or Destruction of Meaning, brings into light the dispute that has been caused by the controversial power of the …
  • BRAND: A Neuro Solution for Economic Diagnosis and Prediction
    The paper introduces an answer for the financial action advancement analytic and expectation by method for an arrangement of pointers. Beginning from the markers set, there is characterized a measure on the examples set, measure …
  • BRAIN – revista ISI
    Related PostsBRAIN: Developing Distance Learning Environments in the Context of Cross-Border Cooperation23Sebastian Fuicu, Mircea Popa, Dalibor Dobrilovic, Marius Marcu and Razvan Bogdan offer a paper named "Developing Distance Learning Environments in the Context of Cross-Border …
  • LiBRI: Risk-Assessment for Stylistic Problems in Writing and Translating Technical Texts
    Nadia-Nicoleta Morărașu and Luminița Drugă acknowledge not only the importance and utility of technical translation, but also the risks that this transfer of meaning imply if the translation is not accurate. The two authors aim …

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BRAND: The Notoriety of Brands on the Romanian Market among Youth

The last article from the seventh volume (issue 1) of BRAND is a research conducted by Laura Cătălina Ţimiras, entitled The Notoriety of Brands on the Romanian Market among Youth.

The main and most common marketing strategy used nowadays is publicity. Making the brand known and well-advertised seems to have overshadowed the struggles of getting a qualitative product. This research brings into light the notorious brands (by product category) that catch the youngsters’ attention. The importance given to every item is not only enhanced by commercials but also by trends that emerge within a certain group of people. The central goal for all the advertising schemes is brand awareness. Practical knowledge of the target public is the base to creating a powerful brand image. It is very rare when somebody chooses the less popular brand to the detriment of the most popular one.

Brands-Marketing-Strategies

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