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  • BRAIN: Social Media as Medical Validator
    The electronic word of mouth (eWOM) is a communication form adapted to the digitalized world of today where persons that never met communicate in an impersonal manner. The paper Social Media as Medical Validator written …
  • BRAIN: Social Media in Science EducationBRAIN: Social Media in Science Education
    The latest volume of the BRAIN Journal has a new intriguing research on Training Teachers for the Knowledge Society: Social Media in Science Education  offered by Dana Crăciun and Mădălin Bunoiu from West University of …
  • BRAND: Mediation – The Wise Advocacy
    Antagonistic prosecution is not by any means the only method for determining debate and settling of cases. There are different alternatives. Elective method for debate determination can spare cash and time, and can grapple and …
  • BRAND: Indian Kisan Credit Card Scheme: An Analytical StudyBRAND: Indian Kisan Credit Card Scheme: An Analytical Study
    In the latest volume of the BRAND, Dharmendra Mehta, Hitendra Trivedi, and Naveen K Mehta will not only explain the key features and assess the role and contribution of Kisan credit card scheme but also …
  • About Machine Ethics and Artificial Intelligence SafetyAbout Machine Ethics and Artificial Intelligence Safety
      We are all familiar with the movies in which robots take control over humans and then chaos is brought into the world just because these forms of artificial intelligence became too developed. But is …
  • SMART 2016 – Scientific Methods in Academic Research and TeachingSMART 2016 – Scientific Methods in Academic Research and Teaching
    Timișoara, Romania, November 17-20, 2016 Venue The sessions will be held in the amphitheatres of the Central Library of the University Politehnica of Timisoara, Bul. V. Parvan No. 2B, Timisoara – http://www.upt.ro/Informatii_library-of-upt_409_en.html. Programme The conference …
  • BRAIN: The Role of the Conceptual Invariants Regarding the Prevention of the Software Artefacts’ ObsolescenceBRAIN: The Role of the Conceptual Invariants Regarding the Prevention of the Software Artefacts’ Obsolescence
    Răzvan Bocu and Dorin Bocu from the Department of Mathematics and Computer Science, Transilvania University of Brașov, Romania, wrote a paper on the role of the conceptual invariats concerning the prevention of the artefacts’ obscolescence, …
  • BRAIN: The Impact of Infographics in EducationBRAIN: The Impact of Infographics in Education
    Information graphics (also called infographics) are graphic visual representations of information that aim to present information quickly and clearly. Their main purpose is improving cognition by utilizing graphics to enhance the human visual system’s ability to …
  • BRAIN Journal: Success in Mobile and Ubiquitous Learning: Indicators of EffectivenessBRAIN Journal: Success in Mobile and Ubiquitous Learning: Indicators of Effectiveness
    Mobile learning, also known as m-learning, is an educational system. Mobile learning supports, with the help of mobile devices, a continuous access to the learning process. This can be on appliances like your phone, laptop or …
  • LiBRI: On Studying Teacher’s Self EsteemLiBRI: On Studying Teacher’s Self Esteem
    Baghli Asmaa is bringing to light a new discussion in LiBRI journal: On Studying Teacher’s Self Esteem Based on Revised Janis Scale Application. An actual and controversial research that brings out some intensely sought answers …
  • BRAND: Symbolic Relationships in AdvertisementsBRAND: Symbolic Relationships in Advertisements
    When talking about advertisements, one would certainly link them to the word “symbol”, as the advertisements prepare for the products that they recommend a rich symbolic life. Since the products are different, the symbolic life should also …
  • LiBRI: Freedom – a Way of  Surviving in the Novel Everything FlowsLiBRI: Freedom – a Way of Surviving in the Novel Everything Flows
    PhD Alina Sora from University of Bucharest, brings into the light the concept of freedom, as a way of surviving in the Vasily Grossman novel Everything Flows. The present study concentrates in transit in which an …

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BRAND: The Notoriety of Brands on the Romanian Market among Youth

The last article from the seventh volume (issue 1) of BRAND is a research conducted by Laura Cătălina Ţimiras, entitled The Notoriety of Brands on the Romanian Market among Youth.

The main and most common marketing strategy used nowadays is publicity. Making the brand known and well-advertised seems to have overshadowed the struggles of getting a qualitative product. This research brings into light the notorious brands (by product category) that catch the youngsters’ attention. The importance given to every item is not only enhanced by commercials but also by trends that emerge within a certain group of people. The central goal for all the advertising schemes is brand awareness. Practical knowledge of the target public is the base to creating a powerful brand image. It is very rare when somebody chooses the less popular brand to the detriment of the most popular one.

Brands-Marketing-Strategies

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