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  • BRAIN: Generation Y Students in Social MediaBRAIN: Generation Y Students in Social Media
    Daniela Popescul and Mircea Georgescu present a new research indexed in BRAIN Journal on a very actual topic: Generation Y Students in Social Media. The purpose of this study is to estimate what it is known …
  • BRAIN: Developing Distance Learning Environments in the Context of Cross-Border CooperationBRAIN: Developing Distance Learning Environments in the Context of Cross-Border Cooperation
    Sebastian Fuicu, Mircea Popa, Dalibor Dobrilovic, Marius Marcu and Razvan Bogdan offer a paper named “Developing Distance Learning Environments in the Context of Cross-Border Cooperation” which consists of a collaboration between Politehnica University of Timisoara, …
  • BRAIN: The Impact of Infographics in EducationBRAIN: The Impact of Infographics in Education
    Information graphics (also called infographics) are graphic visual representations of information that aim to present information quickly and clearly. Their main purpose is improving cognition by utilizing graphics to enhance the human visual system’s ability to …
  • LiBRI: “A Splendid Isolation?” The Rise of a Concept in Victorian IdentityLiBRI: “A Splendid Isolation?” The Rise of a Concept in Victorian Identity
    Mihai Vişoiu from the University of Bucharest develops a study upon the phase that the Victorian society went through, entitled by the press: ‘splendid isolation’. The article: A Splendid Isolation? The Rise of a Concept …
  • SMART 2016 – Scientific Methods in Academic Research and TeachingSMART 2016 – Scientific Methods in Academic Research and Teaching
    Timișoara, Romania, November 17-20, 2016 Venue The sessions will be held in the amphitheatres of the Central Library of the University Politehnica of Timisoara, Bul. V. Parvan No. 2B, Timisoara – http://www.upt.ro/Informatii_library-of-upt_409_en.html. Programme The conference …
  • BRAIN: Automatic Anthropometric System Development Using Machine Learning
    In the latest volume of the BRAIN journal, Long The Nguyen and Huong Thu Nguyen from Irkutsk National Technical University in Lermontov, Russia have developed a research paper on the Automatic Anthropometric System Development using …
  • LiBRI: Questioning Communication Models and ConstructsLiBRI: Questioning Communication Models and Constructs
    LiBRI is an international journal for specialists in linguistics, literature, cultural studies, and related fields. Paul Rastall is contributing with a research in the latest volume of the LiBRI journal: Questioning Communication Models and Constructs …
  • BRAIN: Cursor Movement – a Valuable Indicator in Intelligent System Design
    It is safe to affirm that in the present days, digital devices have become indispensable. However, the emotional state of the users of said devices tends to be ignored or considered a dispensable input. In …
  • SMART 2016 – Pre-conference MOOCSMART 2016 – Pre-conference MOOC
    This MOOC consists of selected conference presentations as short videos that demonstrate the main outcomes of the authors’ contributions. The scope is to enhance the discussions and exchange between the participants in the conference and …
  • BRAND: A Study of Principled Negotiation Based on the Chinese Harmony ThoughtBRAND: A Study of Principled Negotiation Based on the Chinese Harmony Thought
    In the latest volume of the BRAND, Shougang Zhang and Milan Constantinovits shows the importance of international negotiation in the process of globalisation. Cultural diversity has determined many failures in different domains, especially when it …
  • BRAIN: The Differences between Emergentism and Skill Acquisition TheoryBRAIN: The Differences between Emergentism and Skill Acquisition Theory
    When speaking about emergentism we mainly refer to the interaction between organism and environment and that denies the existence of pre-determined, domain specific faculties or capacities. In language acquisition, emergentists state that simple learning mechanisms …
  • LiBRI: Aspects of Spanish ParemiologyLiBRI: Aspects of Spanish Paremiology
    In the latest volume of LiBRI journal, Alin Titi Calin from “Alexandru Ioan Cuza” University of Iaşi contributes with a research on the Aspects of Spanish Paremiology. Every people group has its own particular paremiological treasure. …

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BRAND: The Notoriety of Brands on the Romanian Market among Youth

8 March 2017

The last article from the seventh volume (issue 1) of BRAND is a research conducted by Laura Cătălina Ţimiras, entitled The Notoriety of Brands on the Romanian Market among Youth.

The main and most common marketing strategy used nowadays is publicity. Making the brand known and well-advertised seems to have overshadowed the struggles of getting a qualitative product. This research brings into light the notorious brands (by product category) that catch the youngsters’ attention. The importance given to every item is not only enhanced by commercials but also by trends that emerge within a certain group of people. The central goal for all the advertising schemes is brand awareness. Practical knowledge of the target public is the base to creating a powerful brand image. It is very rare when somebody chooses the less popular brand to the detriment of the most popular one.

Brands-Marketing-Strategies

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