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  • BRAND: The Role of the Penalty Clause in BusinessBRAND: The Role of the Penalty Clause in Business
    In the latest volume of the BRAND, the legal adviser Maria Stegariu, in the article The Role of the Penalty Clause in Business, explains the most important things that need to be known regarding the …
  • BRAND: Indian Kisan Credit Card Scheme: An Analytical StudyBRAND: Indian Kisan Credit Card Scheme: An Analytical Study
    In the latest volume of the BRAND, Dharmendra Mehta, Hitendra Trivedi, and Naveen K Mehta will not only explain the key features and assess the role and contribution of Kisan credit card scheme but also …
  • BRAND: English Shop Signs and Brand NamesBRAND: English Shop Signs and Brand Names
    In the most recent volume of the BRAND journal, the researchers Parvaneh Khosravizadeh and Hemaseh Bagheri Sanjareh have brought another intriguing study that spotlights on the English shop signs and brand names and how they spreaded …
  • BRAIN: Business Process Management – An Interesting ApproachBRAIN: Business Process Management – An Interesting Approach
    In the latest volume of the BRAIN journal, Roberto Paiano, Adriana Caione, Anna Lisa Guido, Angelo Martella and Andrea Pandurino have come up with an interesting research on the Business Process Development, a traditional approach vs. …
  • BRAIN – revista ISI
    Related PostsBRAIN: Developing Distance Learning Environments in the Context of Cross-Border Cooperation23Sebastian Fuicu, Mircea Popa, Dalibor Dobrilovic, Marius Marcu and Razvan Bogdan offer a paper named "Developing Distance Learning Environments in the Context of Cross-Border …
  • BRAND: The Legal Regulation of the Substitution of the Budgetary Credit Release AuthorityBRAND: The Legal Regulation of the Substitution of the Budgetary Credit Release Authority
    Ionel Bostan brings forward some improvements to be taken into account regarding the modification of legal norms which should ensure at least the functioning of the local authorities without elected officials. Basic needs of inhabitants …
  • BRAND: Research on Corruption – A Major Global ProblemBRAND: Research on Corruption – A Major Global Problem
    In the latest volume of the BRAND journal, Elena Cristina Pană and Ileana Nișulescu from Academy of Economic Studies Bucharest, Romania give some additional understanding about corruption, from a worldwide perspective. Corruption in the public sector …
  • BRAIN: Brain Functors
    BRAIN journal has recently published its latest volume Brain Functors: A mathematical model of intentional perception and action by David Ellerman. Classification hypothesis has foundational significance since it gives applied lenses to describe what is …
  • BRAIN: Is There a Relationship between Consciousness and Epilepsy?BRAIN: Is There a Relationship between Consciousness and Epilepsy?
    A serious health condition that affects 1% of the global population is epilepsy. This is a neurological disorder usually detected by EEG (electroencephalography) signals, and it has as common symptom spontaneous recurrent seizures characterized by …
  • BRAIN: Cursor Movement – a Valuable Indicator in Intelligent System Design
    It is safe to affirm that in the present days, digital devices have become indispensable. However, the emotional state of the users of said devices tends to be ignored or considered a dispensable input. In …
  • LiBRI: The Play on Incarnation as Artistic Creation in Allen Ginsberg’s ‘Howl’LiBRI: The Play on Incarnation as Artistic Creation in Allen Ginsberg’s ‘Howl’
    In the latest volume of the LiBRI, Andreea Paris illustrates in the article “The Play on Incarnation as Artistic Creation in Allen Ginsberg’s ‘Howl’” different modalities used by Ginsberg in the poem “Howl” to express …
  • BRAND: Facilitating Public Audit Understanding At The Community LevelBRAND: Facilitating Public Audit Understanding At The Community Level
    Alexandru Țugui from Alexandru Ioan Cuza University of Iasi, Romania has done a little research in the latest volume of BRAND journal. The issues which European Union is confronted with, as far as open account, decides the …

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BRAND: The Notoriety of Brands on the Romanian Market among Youth

8 March 2017

The last article from the seventh volume (issue 1) of BRAND is a research conducted by Laura Cătălina Ţimiras, entitled The Notoriety of Brands on the Romanian Market among Youth.

The main and most common marketing strategy used nowadays is publicity. Making the brand known and well-advertised seems to have overshadowed the struggles of getting a qualitative product. This research brings into light the notorious brands (by product category) that catch the youngsters’ attention. The importance given to every item is not only enhanced by commercials but also by trends that emerge within a certain group of people. The central goal for all the advertising schemes is brand awareness. Practical knowledge of the target public is the base to creating a powerful brand image. It is very rare when somebody chooses the less popular brand to the detriment of the most popular one.

Brands-Marketing-Strategies

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