Home » Posts tagged 'local brand'

Tag Archives: local brand

Calendar

November 2018
M T W T F S S
« Jul    
 1234
567891011
12131415161718
19202122232425
2627282930  

Read these articles

  • BRAND: English Shop Signs and Brand NamesBRAND: English Shop Signs and Brand Names
    In the most recent volume of the BRAND journal, the researchers Parvaneh Khosravizadeh and Hemaseh Bagheri Sanjareh have brought another intriguing study that spotlights on the English shop signs and brand names and how they spreaded …
  • BRAIN: Sentiment Analysis on Embedded Systems Blended CoursesBRAIN: Sentiment Analysis on Embedded Systems Blended Courses
    The paper written by Răzvan Bogdan from the Department of Computers and Information Technology, Politehnica University of Timisoara, includes a presentation of a modality of integrating Embedded Systems Massive Open Online Courses (MOOCs) into blended …
  • BRAND: Mediation – The Wise Advocacy
    Antagonistic prosecution is not by any means the only method for determining debate and settling of cases. There are different alternatives. Elective method for debate determination can spare cash and time, and can grapple and …
  • LiBRI: When Apologies Are Not Sincere ApologiesLiBRI: When Apologies Are Not Sincere Apologies
    PhD Ahmad Kareem Salem Al-Wuhaili will present in the latest volume of the LiBRI journal an article about the duality of political apologies, aiming to reveal the fact that important political faces apologise without meaning …
  • A Review on “Could Neuroenhancement be an Ethical Approach in Social Practice?”A Review on “Could Neuroenhancement be an Ethical Approach in Social Practice?”
    Neuroethics is an interdisciplinary field of research aimed at understanding the consciousness and the mind through the relationship between it and the brain’s physical support. Among other things, the ethical perspective refers to the acceptability …
  • BRAND: Using Reporting in the Internal Communication Process of the CompanyBRAND: Using Reporting in the Internal Communication Process of the Company
    Internal communication can be viewed either as a subsistent procedure of the association, or as a procedure helping to decode and comprehend them more effectively . The author, Cornel Marian Iosif states that associations depend on …
  • BRAIN: Social Media in Science EducationBRAIN: Social Media in Science Education
    The latest volume of the BRAIN Journal has a new intriguing research on Training Teachers for the Knowledge Society: Social Media in Science Education  offered by Dana Crăciun and Mădălin Bunoiu from West University of …
  • BRAIN: Team Management Styles within the Present Social and Economic ContextBRAIN: Team Management Styles within the Present Social and Economic Context
    Organizational performance is given by the efficiency of the employees and how well they work as a team. The paper “Team Management Styles within the Present Social and Economic Context”, written by Costin Dămășaru, Colonescu …
  • SMART 2016 – Pre-conference MOOCSMART 2016 – Pre-conference MOOC
    This MOOC consists of selected conference presentations as short videos that demonstrate the main outcomes of the authors’ contributions. The scope is to enhance the discussions and exchange between the participants in the conference and …
  • BRAIN: Evaluation of Readiness for Distance Education of Students in European  UniversitiesBRAIN: Evaluation of Readiness for Distance Education of Students in European Universities
    Nowadays, learning is not anymore a passive process. It has become more dynamic and it has begun to use another medium than the written word or the exercise book. In the article titled Evaluation of …
  • BRAIN: The Analysis of E-Commerce Sites with Eye-Tracking TechnologiesBRAIN: The Analysis of E-Commerce Sites with Eye-Tracking Technologies
    In this era of technology, it cannot come as a surprise that E-Commerce sites have become a significant part of the user’s online activity. In order for these websites to remain relevant to the visitors …
  • BRAIN: Software Application for Disabled StudentsBRAIN: Software Application for Disabled Students
    Modern universities rely increasingly on communication technologies for the educational processes and the management of academic databases. In the paper “Software Application for Disabled Students” the researchers Laszlo Csiki, Andrei Gabor, Marius Popescu, and Antoanela …

Categories

BRAND: The Notoriety of Brands on the Romanian Market among Youth

The last article from the seventh volume (issue 1) of BRAND is a research conducted by Laura Cătălina Ţimiras, entitled The Notoriety of Brands on the Romanian Market among Youth.

The main and most common marketing strategy used nowadays is publicity. Making the brand known and well-advertised seems to have overshadowed the struggles of getting a qualitative product. This research brings into light the notorious brands (by product category) that catch the youngsters’ attention. The importance given to every item is not only enhanced by commercials but also by trends that emerge within a certain group of people. The central goal for all the advertising schemes is brand awareness. Practical knowledge of the target public is the base to creating a powerful brand image. It is very rare when somebody chooses the less popular brand to the detriment of the most popular one.

Brands-Marketing-Strategies

(more…)