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  • Review on “A Genetic Algorithm Approach to Regenerate Image from a Reduce Scaled Image Using Bit Data Count”Review on “A Genetic Algorithm Approach to Regenerate Image from a Reduce Scaled Image Using Bit Data Count”
    One of the biggest problems that we can encounter when scaling a picture that’s small to a big dimension is the fact that small scaled image are losing some important bits of information which cannot …
  • BRAIN: Novel Detection Features for SSVEP Based BCI: Coefficient of Variation and Variation Speed
    In neurology and neuroscience research, Steady-State Visually Evoked Potential (SSVEP) are brain signals which occur in response to visual stimulation. The paper Novel Detection Features for SSVEP Based BCI: Coefficient of Variation and Variation Speed – written …
  • BRAND: Research on Corruption – A Major Global ProblemBRAND: Research on Corruption – A Major Global Problem
    In the latest volume of the BRAND journal, Elena Cristina Pană and Ileana Nișulescu from Academy of Economic Studies Bucharest, Romania give some additional understanding about corruption, from a worldwide perspective. Corruption in the public sector …
  • About Machine Ethics and Artificial Intelligence SafetyAbout Machine Ethics and Artificial Intelligence Safety
      We are all familiar with the movies in which robots take control over humans and then chaos is brought into the world just because these forms of artificial intelligence became too developed. But is …
  • Hello dear scholars!
    Academia EduSoft is a website for researchers, scholars, academic staff, and students. Related PostsLiBRI: Questioning Communication Models and Constructs23LiBRI is an international journal for specialists in linguistics, literature, cultural studies, and related fields. Paul Rastall …
  • SMART 2017 International Conference
    Here are some of the photos that were taken at SMART 2017 International Conference. You can find more on our facebook page. We want to thank all of the participants for the effort placed in their research …
  • LiBRI: Le rôle de la langue roumaine dans le processus d’internationalisation de l’enseignement supérieur roumainLiBRI: Le rôle de la langue roumaine dans le processus d’internationalisation de l’enseignement supérieur roumain
    Le dernier numéro de la revue LiBRI présente, parmi les autres, l’article écrit par Oana-Luiza Barbu intitulé « Le Rôle de la Langue Roumaine dans le Processus d’Internationalisation de l’Enseignement Supérieur Roumain », à travers lequel l’auteure …
  • LiBRI: From Passion to Cynism in Peter Shaffer’s EquusLiBRI: From Passion to Cynism in Peter Shaffer’s Equus
    The present paper plans to offer a diagram of Dixon’s From Passions to Emotions: The Creation of a Secular Psychological Category and Pugmire’s Sound Sentiments: Integrity in the Emotions, underlining the chronicled development and drop …
  • LIBRI (Recherche et Innovation Eclectique en Linguistique et Littérature)LIBRI (Recherche et Innovation Eclectique en Linguistique et Littérature)
    LIBRI (Recherche et Innovation Eclectique en Linguistique et Littérature) représente la matérialisation d’un projet initié par deux universitaires, Bogdan Patrut et Ioan – Lucian Popa. Il s’agit d’une revue en ligne, érudite, internationale, destinée aux …
  • SMART 2016 – Pre-conference MOOCSMART 2016 – Pre-conference MOOC
    This MOOC consists of selected conference presentations as short videos that demonstrate the main outcomes of the authors’ contributions. The scope is to enhance the discussions and exchange between the participants in the conference and …
  • BRAND: Mediation – The Wise Advocacy
    Antagonistic prosecution is not by any means the only method for determining debate and settling of cases. There are different alternatives. Elective method for debate determination can spare cash and time, and can grapple and …
  • BRAIN: New Computer Assisted Diagnostic to Detect Alzheimer DiseaseBRAIN: New Computer Assisted Diagnostic to Detect Alzheimer Disease
    Researchers Ben Rabeh Amira, Benzarti Faouzi, Amiri Hamid and Mouna Ben Djebara propose a new study in the BRAIN journal, New Computer Assisted Diagnostic to Detect Alzheimer Disease. In this study, the researchers portray another Computer Assisted Diagnosis (CAD) to naturally …

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BRAND: Symbolic Relationships in Advertisements

When talking about advertisements, one would certainly link them to the word “symbol”, as the advertisements prepare for the products that they recommend a rich symbolic life. Since the products are different, the symbolic life should also be creative and different. More than that, this is exactly the reason why symbolism is linked to commerce: because the producers are numerous and their goods similar. So, in order to differentiate their goods, the producers seem to transform them into symbols, to assign values to them.

jaipuri-advertising

The paper written by Costin Popescu explains some practices of advertising, mainly: visual symbolic potential stressed by verbal commentaries, product’s icon as part of a network of forms and Iconic network claimed by the brand. All of the explanations contain examples and photos in order to support the opinion. The third section of the article includes the interpretations of Boucheron’s Jaïpur. It was launched in the mid-1990s and generated a lot of discussions. It was compared to a lot of other advertisments and linked to different conceptions. The nutcracker in Cincinnati, on which the four forms dance, and advertising from the 1990s, mainly Coco. L’esprit de Chanel which shows a woman on a pedestal with stairs is brought into discussion.

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