Home » Posts tagged 'Eye-tracking'

Tag Archives: Eye-tracking

Calendar

October 2019
M T W T F S S
« Jan    
 123456
78910111213
14151617181920
21222324252627
28293031  

Read these articles

  • BRAIN: Conscience in Language TeachingBRAIN: Conscience in Language Teaching
    Conscience in Language Teaching and its Relationship with Language Proficiency and Emotional Intelligence of EFL Teachers by Sedighe Jalili Kalangestani was published here. Several factors contribute to the efficacy of an English language teacher, among which, …
  • LiBRI: Virgil’s Inferno. Memory and Reality in the Sixth Book of AeneidLiBRI: Virgil’s Inferno. Memory and Reality in the Sixth Book of Aeneid
    Roxana Maria Fanuţ from West University of Timisoara has developed a study on Virgil’s Inferno, with an emphasis on the Memory and Reality in the Sixth Book of Aeneid. This paper looks to offer a clearer …
  • BRAND: Symbolic Relationships in AdvertisementsBRAND: Symbolic Relationships in Advertisements
    When talking about advertisements, one would certainly link them to the word “symbol”, as the advertisements prepare for the products that they recommend a rich symbolic life. Since the products are different, the symbolic life should also …
  • BRAIN: Pseudo-holographic Displays as Teaching Tools in Mathematics
    A pseudo-holographic display is a display that creates a virtual three-dimensional image of an object, producing viewing experiences that are virtually indistinguishable from viewing a true hologram. In the upcoming issue of BRAIN Journal the …
  • BRAND: Mediation – The Wise Advocacy
    Antagonistic prosecution is not by any means the only method for determining debate and settling of cases. There are different alternatives. Elective method for debate determination can spare cash and time, and can grapple and …
  • BRAIN: Automatic Anthropometric System Development Using Machine Learning
    In the latest volume of the BRAIN journal, Long The Nguyen and Huong Thu Nguyen from Irkutsk National Technical University in Lermontov, Russia have developed a research paper on the Automatic Anthropometric System Development using …
  • BRAIN: Sentiment Analysis on Embedded Systems Blended CoursesBRAIN: Sentiment Analysis on Embedded Systems Blended Courses
    The paper written by Răzvan Bogdan from the Department of Computers and Information Technology, Politehnica University of Timisoara, includes a presentation of a modality of integrating Embedded Systems Massive Open Online Courses (MOOCs) into blended …
  • Review on “A Genetic Algorithm Approach to Regenerate Image from a Reduce Scaled Image Using Bit Data Count”Review on “A Genetic Algorithm Approach to Regenerate Image from a Reduce Scaled Image Using Bit Data Count”
    One of the biggest problems that we can encounter when scaling a picture that’s small to a big dimension is the fact that small scaled image are losing some important bits of information which cannot …
  • The Teacher’s Attitude and the Learning ProcessThe Teacher’s Attitude and the Learning Process
    It is known that in order to be a teacher, you are required a lot of mental training in this field. Whoever attempts to become part of the education system should take pedagogical courses, and …
  • BRAIN: An Intelligent Method to Process Romanian Language Internet ReviewsBRAIN: An Intelligent Method to Process Romanian Language Internet Reviews
    Internet reviews can be seen as an efficient communication form, adapted to the digital world of today. However, researchers are, for the most part, oriented towards English based ones. The Romanian language reviews exhibit specific …
  • BRAIN: Classification of Human EmotionBRAIN: Classification of Human Emotion
    An innovative research in BRAIN journal, Classification of Human Emotion from Deap EEG Signal Using Hybrid Improved Neural Networks with Cuckoo Search, academic article provided by M. Sreeshakthy and J. Preethi, both professors at Anna …
  • Why Are There So Few Women in IT?Why Are There So Few Women in IT?
    The world of technology has always been dominated by men, and it is reported a continuous decrease in women working in this field, despite the numerous campaigns to encourage them to enter the IT field. …

Categories

BRAIN: The Analysis of E-Commerce Sites with Eye-Tracking Technologies

In this era of technology, it cannot come as a surprise that E-Commerce sites have become a significant part of the user’s online activity. In order for these websites to remain relevant to the visitors over long periods of time, attention should be brought to their efficiency and effectiveness when it comes to their interactivity dimensions. The study The Analysis of E-Commerce Sites with Eye-Tracking Technologies – written by O. Dospinescu and A. E. Percă-Robu – is examining the effects of the interactivity dimensions on users’ content comprehension and their attitudes towards e-commerce websites by using eye-tracking technologies.

Various fields use the eye tracking technology to assess the visual attention, but when considering the decision-making process, the specialized literature acknowledge that the eye movements are directly linked to peoples’ cognitive goals. By investigating the website’s interactivity dimensions, the authors explore the visual process and drawing the time spent on the site or on various regions of it. Dospinescu and Percă-Robu assume that a high level of interactivity leads to a favourable attitude towards the website, therefore it is important for the content creators to pay attention to the ease of use and the visual elements of their E-Commerce bussiness.

Eye Tribe Tracker
Eye Tribe Tracker

(more…)

Related Posts

  • 20
    Sebastian Fuicu, Mircea Popa, Dalibor Dobrilovic, Marius Marcu and Razvan Bogdan offer a paper named "Developing Distance Learning Environments in the Context of Cross-Border Cooperation" which consists of a collaboration between Politehnica University of Timisoara, Romania and the Technical Faculty "Mihajlo Pupin" of Zrenjanin, Serbia. This paper comes up with a low maintenance cooperation model based on a web cast system that gives both countries the opportunity to access one another's educational material, which is very helpful for pupils and students. Developing different programs and techniques to achieve the best results of distance learning has become a very important point…
    Tags: brain