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  • BRAND: Symbolic Relationships in AdvertisementsBRAND: Symbolic Relationships in Advertisements
    When talking about advertisements, one would certainly link them to the word “symbol”, as the advertisements prepare for the products that they recommend a rich symbolic life. Since the products are different, the symbolic life should also …
  • LiBRI: The Free Choice for Absurd Rebellion in Nineteen Eighty-FourLiBRI: The Free Choice for Absurd Rebellion in Nineteen Eighty-Four
    A novel such as “Nineteen Eighty-Four” has determined critics to never stop analysing in as many angles as possible this masterpiece, so as to reveal the most profound meanings that George Orwell wanted to transmit …
  • BRAIN: Software Application for Disabled StudentsBRAIN: Software Application for Disabled Students
    Modern universities rely increasingly on communication technologies for the educational processes and the management of academic databases. In the paper “Software Application for Disabled Students” the researchers Laszlo Csiki, Andrei Gabor, Marius Popescu, and Antoanela …
  • BRAIN: Artificial Intelligence as a Decision-making Tool in Planning the Research
    Because of their ability to reproduce the biological neural networks, ANNs (Artificial neural networks) have found uncountable applications to a wide range of disciplines. Simina Maris, Titus Slavici, Petre Nenu and Liliana Baciu will present …
  • BRAND: Mediation – The Wise Advocacy
    Antagonistic prosecution is not by any means the only method for determining debate and settling of cases. There are different alternatives. Elective method for debate determination can spare cash and time, and can grapple and …
  • BRAIN: Participative Teaching with Mobile Devices and Social Networks for K-12 ChildrenBRAIN: Participative Teaching with Mobile Devices and Social Networks for K-12 Children
    BRAIN journal exhibits a creative study on the Participative Teaching, utilizing strategies like Mobile Devices and Social Network for K-12 Children. Livia Stefan and Dragos Gheorghiu from Bucharest, Romania have inquired about the participatory pedagogical investigate, …
  • BRAND: Pricing in Multi-Heston Framework
    BRAND journal provides a very interesting article written by Tiberiu Socaciu from Stefan cel Mare University of Suceava, Faculty of Economics. This article displays a definitive in determining an estimating system’s multi-Heston. Fundamentally, he utilizes the …
  • LiBRI: On Studying Teacher’s Self EsteemLiBRI: On Studying Teacher’s Self Esteem
    Baghli Asmaa is bringing to light a new discussion in LiBRI journal: On Studying Teacher’s Self Esteem Based on Revised Janis Scale Application. An actual and controversial research that brings out some intensely sought answers …
  • BRAIN Journal – Questioning, Context-Sensitiveness and Philosophical InquiryBRAIN Journal – Questioning, Context-Sensitiveness and Philosophical Inquiry
    Inquiry is an official process to discover the facts about something bad that has happened. In this paper the authors aim to explain that context-sensitiveness is a very important aspect of philosophical inquiry, specifically through …
  • BRAIN: Pseudo-holographic Displays as Teaching Tools in Mathematics
    A pseudo-holographic display is a display that creates a virtual three-dimensional image of an object, producing viewing experiences that are virtually indistinguishable from viewing a true hologram. In the upcoming issue of BRAIN Journal the …
  • SMART 2017 International ConferenceSMART 2017 International Conference
    SMART 2017 – Scientific Methods in Academic Research and Teaching is an international conference, which will be held in Timișoara, Romania, between September 8 and September 9, 2017. This year, the conference will focus on three …
  • BRAIN: Automatic Anthropometric System Development Using Machine Learning
    In the latest volume of the BRAIN journal, Long The Nguyen and Huong Thu Nguyen from Irkutsk National Technical University in Lermontov, Russia have developed a research paper on the Automatic Anthropometric System Development using …

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BRAND: Symbolic Relationships in Advertisements

When talking about advertisements, one would certainly link them to the word “symbol”, as the advertisements prepare for the products that they recommend a rich symbolic life. Since the products are different, the symbolic life should also be creative and different. More than that, this is exactly the reason why symbolism is linked to commerce: because the producers are numerous and their goods similar. So, in order to differentiate their goods, the producers seem to transform them into symbols, to assign values to them.

jaipuri-advertising

The paper written by Costin Popescu explains some practices of advertising, mainly: visual symbolic potential stressed by verbal commentaries, product’s icon as part of a network of forms and Iconic network claimed by the brand. All of the explanations contain examples and photos in order to support the opinion. The third section of the article includes the interpretations of Boucheron’s Jaïpur. It was launched in the mid-1990s and generated a lot of discussions. It was compared to a lot of other advertisments and linked to different conceptions. The nutcracker in Cincinnati, on which the four forms dance, and advertising from the 1990s, mainly Coco. L’esprit de Chanel which shows a woman on a pedestal with stairs is brought into discussion.

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