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  • BRAIN: Efficient Filtering of Noisy Fingerprint ImagesBRAIN: Efficient Filtering of Noisy Fingerprint Images
    Fingerprint identification is an imperative field in the wide space of biometrics with numerous applications, in various zones such as: judicial, cell telephones, access systems, airports. There are many elaborated algorithms for fingerprint identification, but none …
  • BRAIN: The Differences between Emergentism and Skill Acquisition TheoryBRAIN: The Differences between Emergentism and Skill Acquisition Theory
    When speaking about emergentism we mainly refer to the interaction between organism and environment and that denies the existence of pre-determined, domain specific faculties or capacities. In language acquisition, emergentists state that simple learning mechanisms …
  • LIBRI: The Creation of The Romanian Literary Language Theorized by Gheorghe AsachiLIBRI: The Creation of The Romanian Literary Language Theorized by Gheorghe Asachi
    It is well known that the birth of both Romanian language and literature as we know and appreciate them today has its roots in the nineteenth century. Ph.D. Petra-Denisa Tcacenco, in the article entitled The …
  • BRAND: Eye on China and United StatesBRAND: Eye on China and United States
    The latest volume of the BRAND. journal presents a new study developed by Milad Mahyari and Minoo Alemi, who analysed an eventual economical conflict between China and the United States of America. United States endeavors …
  • BRAIN – revista ISI
    Related PostsBRAIN: Developing Distance Learning Environments in the Context of Cross-Border Cooperation23Sebastian Fuicu, Mircea Popa, Dalibor Dobrilovic, Marius Marcu and Razvan Bogdan offer a paper named "Developing Distance Learning Environments in the Context of Cross-Border …
  • BRAIN: Integrating MOOCs in Embedded Systems Blended Courses
    The Massive Open Online Course (MOOC) phenomenon has been growing in popularity and importance in the last decade, receiving valuable recognition from renowned universities from all over the world. MOOC can be simply defined as …
  • BRAND: The Notoriety of Brands on the Romanian Market among YouthBRAND: The Notoriety of Brands on the Romanian Market among Youth
    The last article from the seventh volume (issue 1) of BRAND is a research conducted by Laura Cătălina Ţimiras, entitled The Notoriety of Brands on the Romanian Market among Youth. The main and most common …
  • BRAIN Journal: Success in Mobile and Ubiquitous Learning: Indicators of EffectivenessBRAIN Journal: Success in Mobile and Ubiquitous Learning: Indicators of Effectiveness
    Mobile learning, also known as m-learning, is an educational system. Mobile learning supports, with the help of mobile devices, a continuous access to the learning process. This can be on appliances like your phone, laptop or …
  • BRAND: Mediation – The Wise Advocacy
    Antagonistic prosecution is not by any means the only method for determining debate and settling of cases. There are different alternatives. Elective method for debate determination can spare cash and time, and can grapple and …
  • BRAIN: New Computer Assisted Diagnostic to Detect Alzheimer DiseaseBRAIN: New Computer Assisted Diagnostic to Detect Alzheimer Disease
    Researchers Ben Rabeh Amira, Benzarti Faouzi, Amiri Hamid and Mouna Ben Djebara propose a new study in the BRAIN journal, New Computer Assisted Diagnostic to Detect Alzheimer Disease. In this study, the researchers portray another Computer Assisted Diagnosis (CAD) to naturally …
  • BRAIN: Validation of Enhanced Emotion Enabled Cognitive Agent Using Virtual Overlay Multi-Agent System Approach
    In order to avoid car accidents and ensure safer roads, Autonomous vehicles (AVs) have been created. These vehicles are capable of sensing its environment and navigating without human input, which is indeed a great step …
  • BRAIN: Software Application for Disabled StudentsBRAIN: Software Application for Disabled Students
    Modern universities rely increasingly on communication technologies for the educational processes and the management of academic databases. In the paper “Software Application for Disabled Students” the researchers Laszlo Csiki, Andrei Gabor, Marius Popescu, and Antoanela …

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BRAND: Symbolic Relationships in Advertisements

When talking about advertisements, one would certainly link them to the word “symbol”, as the advertisements prepare for the products that they recommend a rich symbolic life. Since the products are different, the symbolic life should also be creative and different. More than that, this is exactly the reason why symbolism is linked to commerce: because the producers are numerous and their goods similar. So, in order to differentiate their goods, the producers seem to transform them into symbols, to assign values to them.

jaipuri-advertising

The paper written by Costin Popescu explains some practices of advertising, mainly: visual symbolic potential stressed by verbal commentaries, product’s icon as part of a network of forms and Iconic network claimed by the brand. All of the explanations contain examples and photos in order to support the opinion. The third section of the article includes the interpretations of Boucheron’s Jaïpur. It was launched in the mid-1990s and generated a lot of discussions. It was compared to a lot of other advertisments and linked to different conceptions. The nutcracker in Cincinnati, on which the four forms dance, and advertising from the 1990s, mainly Coco. L’esprit de Chanel which shows a woman on a pedestal with stairs is brought into discussion.

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