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  • BRAIN: Team Management Styles within the Present Social and Economic ContextBRAIN: Team Management Styles within the Present Social and Economic Context
    Organizational performance is given by the efficiency of the employees and how well they work as a team. The paper “Team Management Styles within the Present Social and Economic Context”, written by Costin Dămășaru, Colonescu …
  • LiBRI: “A Splendid Isolation?” The Rise of a Concept in Victorian IdentityLiBRI: “A Splendid Isolation?” The Rise of a Concept in Victorian Identity
    Mihai Vişoiu from the University of Bucharest develops a study upon the phase that the Victorian society went through, entitled by the press: ‘splendid isolation’. The article: A Splendid Isolation? The Rise of a Concept …
  • BRAIN Journal: Success in Mobile and Ubiquitous Learning: Indicators of EffectivenessBRAIN Journal: Success in Mobile and Ubiquitous Learning: Indicators of Effectiveness
    Mobile learning, also known as m-learning, is an educational system. Mobile learning supports, with the help of mobile devices, a continuous access to the learning process. This can be on appliances like your phone, laptop or …
  • LiBRI: On Studying Teacher’s Self EsteemLiBRI: On Studying Teacher’s Self Esteem
    Baghli Asmaa is bringing to light a new discussion in LiBRI journal: On Studying Teacher’s Self Esteem Based on Revised Janis Scale Application. An actual and controversial research that brings out some intensely sought answers …
  • SMART 2017 International ConferenceSMART 2017 International Conference
    SMART 2017 – Scientific Methods in Academic Research and Teaching is an international conference, which will be held in Timișoara, Romania, between September 8 and September 9, 2017. This year, the conference will focus on three …
  • The Teacher’s Attitude and the Learning ProcessThe Teacher’s Attitude and the Learning Process
    It is known that in order to be a teacher, you are required a lot of mental training in this field. Whoever attempts to become part of the education system should take pedagogical courses, and …
  • BRAIN: Pseudo-holographic Displays as Teaching Tools in Mathematics
    A pseudo-holographic display is a display that creates a virtual three-dimensional image of an object, producing viewing experiences that are virtually indistinguishable from viewing a true hologram. In the upcoming issue of BRAIN Journal the …
  • BRAIN: Is There a Relationship between Consciousness and Epilepsy?BRAIN: Is There a Relationship between Consciousness and Epilepsy?
    A serious health condition that affects 1% of the global population is epilepsy. This is a neurological disorder usually detected by EEG (electroencephalography) signals, and it has as common symptom spontaneous recurrent seizures characterized by …
  • BRAIN – revista ISI
    Related PostsBRAIN: Developing Distance Learning Environments in the Context of Cross-Border Cooperation23Sebastian Fuicu, Mircea Popa, Dalibor Dobrilovic, Marius Marcu and Razvan Bogdan offer a paper named "Developing Distance Learning Environments in the Context of Cross-Border …
  • LiBRI: Fighting Terror: The Use of Apostrophe in The Mémoires of Madame Roland
    Constance Cartmill presents in this paper a deep and careful analysis of the great and impressive work of Madame Roland during the reign of terror of the French Revolution. She wrote about her struggle, pain, …
  • BRAIN: Participative Teaching with Mobile Devices and Social Networks for K-12 ChildrenBRAIN: Participative Teaching with Mobile Devices and Social Networks for K-12 Children
    BRAIN journal exhibits a creative study on the Participative Teaching, utilizing strategies like Mobile Devices and Social Network for K-12 Children. Livia Stefan and Dragos Gheorghiu from Bucharest, Romania have inquired about the participatory pedagogical investigate, …
  • BRAND: English Shop Signs and Brand NamesBRAND: English Shop Signs and Brand Names
    In the most recent volume of the BRAND journal, the researchers Parvaneh Khosravizadeh and Hemaseh Bagheri Sanjareh have brought another intriguing study that spotlights on the English shop signs and brand names and how they spreaded …

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BRAND: Symbolic Relationships in Advertisements

When talking about advertisements, one would certainly link them to the word “symbol”, as the advertisements prepare for the products that they recommend a rich symbolic life. Since the products are different, the symbolic life should also be creative and different. More than that, this is exactly the reason why symbolism is linked to commerce: because the producers are numerous and their goods similar. So, in order to differentiate their goods, the producers seem to transform them into symbols, to assign values to them.

jaipuri-advertising

The paper written by Costin Popescu explains some practices of advertising, mainly: visual symbolic potential stressed by verbal commentaries, product’s icon as part of a network of forms and Iconic network claimed by the brand. All of the explanations contain examples and photos in order to support the opinion. The third section of the article includes the interpretations of Boucheron’s Jaïpur. It was launched in the mid-1990s and generated a lot of discussions. It was compared to a lot of other advertisments and linked to different conceptions. The nutcracker in Cincinnati, on which the four forms dance, and advertising from the 1990s, mainly Coco. L’esprit de Chanel which shows a woman on a pedestal with stairs is brought into discussion.

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