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March 2018
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  • LiBRI: Talk – Creation or Destruction of MeaningLiBRI: Talk – Creation or Destruction of Meaning
    In the latest volume of the LiBRI, PhD Cristina Dimulescu, in the article Talk – Creation or Destruction of Meaning, brings into light the dispute that has been caused by the controversial power of the …
  • BRAIN: The Role of the Conceptual Invariants Regarding the Prevention of the Software Artefacts’ ObsolescenceBRAIN: The Role of the Conceptual Invariants Regarding the Prevention of the Software Artefacts’ Obsolescence
    Răzvan Bocu and Dorin Bocu from the Department of Mathematics and Computer Science, Transilvania University of Brașov, Romania, wrote a paper on the role of the conceptual invariats concerning the prevention of the artefacts’ obscolescence, …
  • BRAIN: Auto-generative Learning Objects in Online Assessment of Data Structures DisciplinesBRAIN: Auto-generative Learning Objects in Online Assessment of Data Structures Disciplines
    Nowadays, the IT industry is in a human resources crisis. The students tend to use their laptops and phones more often than in the last decades. The tutors are more and more loaded with teaching, …
  • BRAIN: New Ideas for Brain ModellingBRAIN: New Ideas for Brain Modelling
    BRAIN is an academic journal willing to create links between specialists from clearly diverse exploratory fields, for example, Computer Science and Neurology. In fact, there is a considerable measure of subjects, for example, Artificial Intelligence, Cognitive …
  • SMART 2016 – Pre-conference MOOCSMART 2016 – Pre-conference MOOC
    This MOOC consists of selected conference presentations as short videos that demonstrate the main outcomes of the authors’ contributions. The scope is to enhance the discussions and exchange between the participants in the conference and …
  • BRAND: A Neuro Solution for Economic Diagnosis and Prediction
    The paper introduces an answer for the financial action advancement analytic and expectation by method for an arrangement of pointers. Beginning from the markers set, there is characterized a measure on the examples set, measure …
  • BRAIN: Participative Teaching with Mobile Devices and Social Networks for K-12 ChildrenBRAIN: Participative Teaching with Mobile Devices and Social Networks for K-12 Children
    BRAIN journal exhibits a creative study on the Participative Teaching, utilizing strategies like Mobile Devices and Social Network for K-12 Children. Livia Stefan and Dragos Gheorghiu from Bucharest, Romania have inquired about the participatory pedagogical investigate, …
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    Academia EduSoft is a website for researchers, scholars, academic staff, and students. Related PostsLiBRI: Questioning Communication Models and Constructs23LiBRI is an international journal for specialists in linguistics, literature, cultural studies, and related fields. Paul Rastall …
  • BRAIN: Conscience in Language TeachingBRAIN: Conscience in Language Teaching
    Conscience in Language Teaching and its Relationship with Language Proficiency and Emotional Intelligence of EFL Teachers by Sedighe Jalili Kalangestani was published here. Several factors contribute to the efficacy of an English language teacher, among which, …
  • BRAND: Research on Corruption – A Major Global ProblemBRAND: Research on Corruption – A Major Global Problem
    In the latest volume of the BRAND journal, Elena Cristina Pană and Ileana Nișulescu from Academy of Economic Studies Bucharest, Romania give some additional understanding about corruption, from a worldwide perspective. Corruption in the public sector …
  • BRAIN: Browsing Semantic Data in SlovakiaBRAIN: Browsing Semantic Data in Slovakia
    Ján Mojžiš and Michal Laclavík present an interesting topic in the academic article Browsing Semantic Data in Slovakia in the latest volume of BRAIN journal. Semantic data browsing is an important task for open and governmental data in …
  • BRAIN: Cursor Movement – a Valuable Indicator in Intelligent System Design
    It is safe to affirm that in the present days, digital devices have become indispensable. However, the emotional state of the users of said devices tends to be ignored or considered a dispensable input. In …


BRAND: A Study of Principled Negotiation Based on the Chinese Harmony Thought

In the latest volume of the BRAND, Shougang Zhang and Milan Constantinovits shows the importance of international negotiation in the process of globalisation.

Cultural diversity has determined many failures in different domains, especially when it comes to negotiation. Influenced by climatic, geographical or historical factors the Western civilisation had a different course of history – concerning marketing concepts – in contrast to the Asian one. Even so, there are four techniques to obtain a positive answer in most of the situations, regardless of the geographical position.

Chinese Five Elements Theory
Chinese Five Elements Theory


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