PhD Ahmad Kareem Salem Al-Wuhaili will present in the latest volume of the LiBRI journal an article about the duality of political apologies, aiming to reveal the fact that important political faces apologise without meaning it.
Unfortunately, apologising, which used to be a sincere statement of one’s feelings of guilt, sadness or pity, has become a tool for some politicians to solve problems by using means of emotional manipulation. Politics has developed ever since the beginning the same concept; Chilton defined politics as a struggle for power, a fight between those who want to impose it and those who go against it. The paradox of politics is the fact that it functions based on two opposing features which are put together: cooperation and conflict.
In the latest volume of the LiBRI, PhD Cristina Dimulescu, in the article “Talk – Creation or Destruction of Meaning”, brings into light the dispute that has been caused by the controversial power of the spoken word and demonstrates that talk gives rise to new meanings and implicitly to a new language, instead of destroying them.
As the importance of verbal communication has been analysed from different angles, there are two sides that stand out by sharing totally opposite views. On one side, there are the authors of the theatre of the absurd and on the other side, there are the linguists and the philosophers of language. The former believe that words are incapable of delivering the meaning, while the later stand for the value of the language and the new meanings that result from human interaction. (more…)
In the latest volume of the LiBRI, Andreea Paris illustrates in the article “The Play on Incarnation as Artistic Creation in Allen Ginsberg’s ‘Howl’” different modalities used by Ginsberg in the poem “Howl” to express the concept of incarnation.
In this essay, the author will approach the theological implication of incarnation illustrated in the poem “Howl”, in order to show Alan Ginsberg’s perspective upon the transcendence of spiritual elements into physical ones (the metaphysical act is conveyed into literary creation). Thus, the poet becomes a prophet who has to deliver a spiritual message. The musicality is also very important in this poem as it enhances the concept of incarnation. Bebop is here representative for the bridge who channels the spiritual and the physical world (as the player of the saxophone sacrifices his breath to create melodious sounds). (more…)
In the latest volume of the BRAND magazine, Shabri Abd. Majid, Hasan Basri, Eka Nopita, and Heru Fahlevi bring into light cultural and sociological aspects which are influencing the performance of internal auditors in Aceh, Indonesia. They conducted a research based on a survey distributed to the entire population and the results were analysed using the Structural Equation Modelling (SEM) technique.
The on growing issue of defective bureaucracy in Indonesia led to multiple complaints from the people. This study shows that the efficiency of the government in Indonesia is when compared to neighbouring countries, falling far behind. (more…)
The last article from the seventh volume (issue 1) of BRAND is a research conducted by Laura Cătălina Ţimiras, entitled The Notoriety of Brands on the Romanian Market among Youth.
The main and most common marketing strategy used nowadays is publicity. Making the brand known and well-advertised seems to have overshadowed the struggles of getting a qualitative product. This research brings into light the notorious brands (by product category) that catch the youngsters’ attention. The importance given to every item is not only enhanced by commercials but also by trends that emerge within a certain group of people. The central goal for all the advertising schemes is brand awareness. Practical knowledge of the target public is the base to creating a powerful brand image. It is very rare when somebody chooses the less popular brand to the detriment of the most popular one. (more…)
BRAIN: The Status of Positive Psychology Strengths within the Romanian School in the Digital Society
A new research conducted by Georgeta Pânişoară, Ion-Ovidiu Pânişoară, Cristina Sandu, and Ruxandra Chirca (Neacsu) whose the main goal is to pinpoint the links between skills thought in school and those which grant self-fulfilment, is the opening article of the BRAIN journal.
The domain of neurosciences is approached at the same time by neurology specialists and by psychologists; as the functions of the brain can be discussed widely on both levels. Yet, the approaches to the sciences developed on the grey matter’s functions and mechanisms are not opposite but rather complementary. (more…)
In the latest volume of the BRAND, Darwanis Darwanis, Mulia Saputra and Kartini Kartini prove to what extent the condition of financial reporting area is influenced by the professionalism, competence, knowledge of financial management and coaching intensity Inspectorate officers.
Public liability was implemented as result of the numerous demands of the people for a better governing system. Multiple monitoring actions have been initiated, in order to ensure that the administrative programs are developing accordingly to legal norms and provisions of the legislation. (more…)
In the latest volume of the BRAND, Dharmendra Mehta, Hitendra Trivedi, and Naveen K Mehta will not only explain the key features and assess the role and contribution of Kisan credit card scheme but also they will show us how to effectively implement this scheme.
Most of Indians are living in rural environments, and their survival is conditioned by climatic factors which influence the agriculture. The Indian economy is massively affected by the outcome of agricultural actions. Hence, the economic stability of India is determined by two elements: the Mansoon and the credit. As the Mansoon cannot be controlled by human forces, credit allowance for agricultural purposes was first highly disregarded by the banks. Although, bills such as food security suggest that agriculture will remain the main strategy for the progress of India on the economic and sociologic level. (more…)
In the latest volume of the BRAND, Shougang Zhang and Milan Constantinovits shows the importance of international negotiation in the process of globalisation.
Cultural diversity has determined many failures in different domains, especially when it comes to negotiation. Influenced by climatic, geographical or historical factors the Western civilisation had a different course of history – concerning marketing concepts – in contrast to the Asian one. Even so, there are four techniques to obtain a positive answer in most of the situations, regardless of the geographical position. (more…)