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Social Media and the New Academic Environment

Pedagogical Challenges

Editions:Hardcover: $140
ISBN: 9781466628519
Pages: 512

As web applications play a vital role in our society, social media has emerged as an important tool in the creation and exchange of user-generated content and social interaction. The benefits of these services have entered in the educational areas to become new means by which scholars communicate, collaborate, and teach.

Social Media and the New Academic Environment: Pedagogical Challenges provides relevant theoretical frameworks and the latest research on social media and its challenges in the educational context. This book is essential for professionals aiming to improve their understanding of social media at different levels of education, as well as researchers in the fields of e-learning, educational science, information and communication sciences, and much more.


Foreword by Ilya Levin Head of the Department of Mathematics, Science and Technology Education, School of Education, Tel Aviv University, Israel


The book “Social Media and the New Academic Environment: Pedagogical Challenges” is devoted to those really dramatic changes in educational environment, which are caused by the phenomenon of social media. We are all witnesses of the increasing impact of social media upon our studying the surrounding world and, of course and especially – on higher education. It is fully understood that teachers and educational researchers cannot overlook the great popularity of social web technologies, and their increasing professional interest is fully justified. No doubt, many interesting papers on this topic have been submitted to the IGI Global. Collecting the high quality papers in one book (this book) provides a considerable value for our readers. Firstly, these papers together present a good state-of-the-art picture of the current research on social media affecting academic environment. Secondly, the papers present different points of view on the future development of the educational environment under “pressure” of social media.

The set of papers included in this book is exactly as diverse as we would like the introduction to this research direction to manifest. But of course, the most important and prospective is the fact that the popular social technologies currently explored in some educational environments - such as blogs, wikis, and social tagging - are addressed by more than one paper in this book.

Today it is the time to recognize that Information Technology (IT) is more a social phenomenon rather than a technological one. This recognition appears to be significant for people’s everyday social life, and of course for education in particular. Obviously, education as the most sensitive and updatable sphere of human life requires deep studies of the new phenomenon of integration of social media into it. Due to the rapid development in the field of social media, such studies require wide vision and high qualification of researchers.

The book you read is the one, which demonstrates both the wide vision and the high qualification of the authors. It comprises a variety of points of view on the problem, it gives analysis of the present condition of social media in formal and informal education, and it foresees future tendencies and includes some real cases. In a nutshell, the research works presented in the book can be briefly divided into two types:

(a) integration of social media into the existing academic environment;

(b) moving to a new social academic environment which would be originally integrated with social media.

Researches of both of the types are very important for teachers and scientists from the theoretical and practical points of view. More specifically, the book comprises works distributed in four sections. Issues concerning the new social pedagogy are covered by a group of four papers under the title “Pedagogical Challenges of Social Media in Academia”. These papers deal with:

(a) collaboration between faculty and students on the basis of Facebook;

(b) mobile learning for vocational education;

(c) social design and (d) “learning-2.0” in high school.

The section “Social Media as a Means for Current Education” is devoted to the papers that deal with integration of the social media into the recent (existing) educational environment. They study actual problems we feel today in the educational field, for example: impact of social media on the development of communities, changes in corporate social responsibility focused on informal education when moving to the Web 2.0, adaptation of social media based courses to the constant changes in industry. A number of case studies of integration and using the social media in educational institutes are presented in section “National Practices of Social Media in Higher Education”.

They show examples and results of educational use of social media in different countries: Romania, Spain, Portugal, Malaysia, Ukraine, USA, and Singapore – countries with different educational systems and cultural traditions. The case studies are no doubt of a great interest for practitioners and scientists in the educational field. A new academic social educational environment that is replacing the traditional learning environment is the focus of the section entitled “The Impact of Social Media Technologies on the Academic Environment”.

The papers from this section mostly speak about social media technologies such as: educational blogging, intensive data communication and Augmented Reality. I would like to emphasize however, that there might be many other possibilities, which may be seen as combinations or developments of the described ones. The above notes a number of reasons to read the presented material, since it has everything to inspire specialists. And I am sure, some new surprising aspects and versions of the modern educational environments are expected to appear after the presented book becomes familiar to the practitioners and scientists in the field. Further, it is my opinion that the publishing of this book is a significant step in presenting the subject “social media in education” as a serious academic discipline, which requires intensive study in the coming years.

Reviews:Annotation on Book News Inc. Portland, OR wrote:

Bogdan Patrut (computer science, Vasile Alecsandri U. of Bacau, Romania), Monica Patrut, and Camelia Cmeciu draw together 20 chapters by researchers in educational technology, communication, marketing and business, information technology, education, and other areas from Europe, the US, Canada, and Malaysia, who consider the changes brought to higher education by social media, specifically the integration of social media into the existing academic environment and moving to a new social academic environment that would be originally integrated with social media. They discus pedagogical challenges, including collaboration between faculty and students on Facebook, mobile learning for vocational education, social design, and learning 2.0 in high school; the integration of social media, including its impact on the development of distance education communities, changes in corporate social responsibility focused on informal education when moving to Web 2.0, and the adaptation of social media-based courses to the changes in industry; case studies of educational institutions in Romania, Spain, Portugal, Malaysia, Ukraine, the US, and Singapore; and technologies such as microblogging, intensive data communication, and augmented reality, as well as social media dependency.

Sara Marcus on American Reference Books Annual wrote:

Provides a unique overview of the role social media plays in the creation and exchange of user-generated content and social interaction in the educational realm. [...] Focusing on the benefits and challenges that social media represents in the world of education, this work is valuable to educators, practitioners, and students of education who want to know more about this changing impact and influences.

Chia-Wen Tsai, Pei-Di Shen and Yi-Chun Chiang on Ming Chuan University, Taiwan wrote:

We are profoundly impressed by this book. The authors are very sensitive to the subject and are able to raise much attention in social media’s appropriate use and emerging perspectives. More importantly, the book informs how social media takes on various applications and connotations in the rapidly changing world, in different countries and education fields, and even the effects on both faculty and students.