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BRAIN: Cursor Movement – a Valuable Indicator in Intelligent System Design

It is safe to affirm that in the present days, digital devices have become indispensable. However, the emotional state of the users of said devices tends to be ignored or considered a dispensable input. In order for a technology to be efficient, it is required to develop it in concordance with the humans’ emotional states when put in contact with said technology.

product-features-to-human-needs

Cursor Movement – a Valuable Indicator in Intelligent System Design approaches this issue by introducing an innovative method of improving the analysis of digital device efficiency: cursor movement. This paper – written by Versavia-Maria Ancusa and Ciprian-Maniu Dragoe – aims to present a method used to read user behavior in a working computer environment.

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BRAND: Symbolic Relationships in Advertisements

When talking about advertisements, one would certainly link them to the word “symbol”, as the advertisements prepare for the products that they recommend a rich symbolic life. Since the products are different, the symbolic life should also be creative and different. More than that, this is exactly the reason why symbolism is linked to commerce: because the producers are numerous and their goods similar. So, in order to differentiate their goods, the producers seem to transform them into symbols, to assign values to them.

jaipuri-advertising

The paper written by Costin Popescu explains some practices of advertising, mainly: visual symbolic potential stressed by verbal commentaries, product’s icon as part of a network of forms and Iconic network claimed by the brand. All of the explanations contain examples and photos in order to support the opinion. The third section of the article includes the interpretations of Boucheron’s Jaïpur. It was launched in the mid-1990s and generated a lot of discussions. It was compared to a lot of other advertisments and linked to different conceptions. The nutcracker in Cincinnati, on which the four forms dance, and advertising from the 1990s, mainly Coco. L’esprit de Chanel which shows a woman on a pedestal with stairs is brought into discussion.

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BRAND: The Influence of Organizational Commitment and Motivation in the Relationship between Budget Participation and Managerial Performance (Empirical Study on Provincial Government Agencies (SKPA) of Aceh Province, Indonesia)

The paper The Influence of Organizational Commitment and Motivation in the Relationship between Budget Participation and Managerial Performance (Empirical Study on Provincial Government Agencies (SKPA) of Aceh Province, Indonesia) was written by Muslim A. Djalil, Mirna Indriani and Muttaqin.

Path Diagram of Hypothesis
Path Diagram of Hypothesis

Government employees, which have the function of planning and implementing activity programs to provide public service, are the most important element in improving the performance of local government. Mainly, the local government needs to improve its performance in providing public service. Two things are very important when talking about this: the budget management in the public sector (if it goes well, the organizational goal of government to improve the public welfare can be achieved) and managerial performance (the managerial performance comes hand in hand with the ability of the employees). Consequently, we can observe that the objective of this article is to test whether organizational commitment and motivation mediate the relationship between budget participation and managerial performance.

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BRAND: The Effect of Used Information Technology, Internal Control, and Regional Accounting System on the Performance of City Governance Agency of Banda Aceh City, Indonesia

This paper presents a research which was done in order to examine the influence of utilization of information technology, internal system, and regional financial accounting system on the performance of city government agencies in Banda Aceh city government, Indonesia. 39 city government agencies (SKPK) of Banda Aceh took part in the research and, as a result, only 28 agencies are selected within city governemnt as a sample and 84 persons are employed as respondents.

Schema Framework
Schema Framework

The paper is written by Muslim Djalil, S.E. Nadirsyah, M. Rizal Yahya, Jalaluddin Jalaluddin, Syarifah Vivi Ramadhanti. The article starts with the analysis of the performance of city governance, which reflects the level of achievement of the goals of objectives of government agencies as elaboration of the vision, mission and strategy government agencies. Adisasmita (2011:91) admits that the measurement of the performance represents a management tool. Further on, the authors describe the utilization of information technology and they take into account Daft (2003:149), Griffin (2004:227), Gurendrawati (2014) and others’ points of view on the topic.

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LiBRI: The Sacred in Literature and Arts

We all know that the sacred is present in our lives, but sometimes we cannot understand it and perceive it. This paper represents and endeavor of synthesizing knowledge from the field of arts, literature, art criticism and history of religions, starting with the conception of the sacred from the book The Visual Representation of the Sacred, written by Adrian Stoleriu. The paper has 3 main sections: the Sacred, the Sacred in Literature and the Sacred in Contemporary Works of Art.

The Visual Representation of the Sacred
The Visual Representation of the Sacred

Firstly, the paper defines the word “sacred” as not being related to literature or arts. But, as seen in the next lines, we realize that this word has a very large meaning. Still, the author offers broad perspectives on the Romanian, English and French definitions on the term, also decribing Rudolf Otto’s perspective, a German theologian and philosopher, and one of Mircea Eliade, a Romanian historian of religions. The author focused on the Romanian-French-English perspective of the concept and reveals the origins of the word “sacred”, linking it to its meanings.

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BRAIN: Sentiment Analysis on Embedded Systems Blended Courses

The paper written by Răzvan Bogdan from the Department of Computers and Information Technology, Politehnica University of Timisoara, includes a presentation of a modality of integrating Embedded Systems Massive Open Online Courses (MOOCs) into blended courses. More than that, it also provides an evaluation of this approach: the sentiment analysis technique.

Twitter sentiment analysis results
Twitter sentiment analysis results

Starting with the explanation of MOOCs, the author insists on one type of courses which is still underrepresented in the field of blended courses – that of embedded systems. Consequently, we can understand that the aim of this paper is to understand, with the help of sentiment analysis, the way in which students react to blending embedded systems MOOCs into embedded system courses. We also find out that the blending variant is applied to Embedded Systems course at “Politehnica” University of Timisoara in Romania, third year of study.

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BRAIN: Right-Linear Languages Generated in Systems of Knowledge Representation based on LSG

Daniela Dănciulescu (University of Craiova), Mihaela Colhon (University of Craiova) and Gheorghe Grigoraș (Alexandru Ioan Cuza University of Iași) worked on a study which extends the method presented in a work of Tudor (Preda) (2010), mainly the method for formal languages generation based on labeled stratified graph representations. The authors consider the stratified graph formalism in a system of knowledge representation and reasoning. The paper offers a method that will be good to be applied for generating any Right Linear Language construction.

The graphical representation of a morphism
The graphical representation of a morphism

The paper consists of four sections. The first one is an introductory one, the second sections provides the theoretical background behind the presented study. The manner in which the language generation mechanism is designed by means of a system of knowledge representation and reasoning is presented in section three and the final section includes concluding ideas and the future study of the researchers.

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BRAIN: Solving Optimization Problem via Vortex Optimization Algorithm and Cognitive Development Optimization Algorithm

The article written by Ahmet Demir from Harahalli Vocational School, Usak University, Ușak, Turkey and Utku Kose from Computer Sciences Application and Research Center, Usak University, Ușak, Turkey is a research which takes into account the importance of optimization and of solving its problems. They propose intelligent optimization techniques based on Artificial Intelligence in order to use them for optimization problems. So that they can provide a comparative study on the employment of classical optimization solutions and Artificial Intelligence solutions, two optimization algorithms are proposed: Vortex Optimization Algorithm (VOA) and Cognitive Development Optimization Algorithm (CoDOA).

Flow chart of the VOA
Flow chart of the VOA

Optimization is defined as choosing the best set of alternatives for a certain thing, but also taking some rules into consideration. It is not important just in science, but in real life, too. A lot of fields in our life function now according to different applications which use optimization. But things do not stop here. Optimization also brings certain problems with it, as it is constantly changing. Consequently, different advanced optimization solutions have been introduced in time.

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BRAIN: The Role of the Conceptual Invariants Regarding the Prevention of the Software Artefacts’ Obsolescence

Răzvan Bocu and Dorin Bocu from the Department of Mathematics and Computer Science, Transilvania University of Brașov, Romania, wrote a paper on the role of the conceptual invariats concerning the prevention of the artefacts’ obscolescence, emphasizing the software engineering. The aim is to understand the invariants’ role considering the continuous qualitative progress of the human artefacts, making a connection with software systems engineering. Approaching the artefacts’ obscolence is possible only through changes. They generate discomfort for other artefacts and the amplification of this discomfort beyond a certain tolerance may be called obsolescence.

Structure and behaviour during the specification of an artefact
Structure and behaviour during the specification of an artefact

There are works which underline the importance of the concept of structure during the modeling process of the systemic artefacts and the importance of the interface considering the capability of an artefact to cooperate. The structure (S) and the interface (I) are invariants and they are featured by certain stability (ST). By using these terms, the researchers want to explain which role the stability of these invariants plays regarding the obsolescence of the software systems.

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BRAIN: Auto-generative Learning Objects in Online Assessment of Data Structures Disciplines

Nowadays, the IT industry is in a human resources crisis. The students tend to use their laptops and phones more often than in the last decades. The tutors are more and more loaded with teaching, research and administrative tasks. Consequently, the universities should take into account the use of technologies like LMSs (Learning Managements Systems), MOOCs (Massive Open Online Courses), GLOs (Generative Learning Objects) or AGLOs (Auto-Generative Learning Objects). This paper, written by Ciprian-Bogdan Chirila from Politehnica University of Timisoara, focuses on computer science disciplines (data structures and algorithms) and shows the way in which a tutor can build several auto-generative learning objects in order to assess the knowledge of a class of students.

AGLO-online-assessment-approach
The AGLO online assessment approach

Section 2 of the paper presents related works in the area of learning objects. We can find works which present a generative model for teaching computer science disciplines using Lego robots, principles for designing e-learning tools dedicated to the local automotive andustry, a similar model to the AGLO approach controlled by parameters but enhanced with dynamic learning and evaluation functionalities and so on. We discover that there are a lot of original model which can be used in the area of learning objects.

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