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BRAIN: Cursor Movement – a Valuable Indicator in Intelligent System Design

It is safe to affirm that in the present days, digital devices have become indispensable. However, the emotional state of the users of said devices tends to be ignored or considered a dispensable input. In order for a technology to be efficient, it is required to develop it in concordance with the humans’ emotional states when put in contact with said technology.

product-features-to-human-needs

Cursor Movement – a Valuable Indicator in Intelligent System Design approaches this issue by introducing an innovative method of improving the analysis of digital device efficiency: cursor movement. This paper – written by Versavia-Maria Ancusa and Ciprian-Maniu Dragoe – aims to present a method used to read user behavior in a working computer environment.

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Related Posts

  • 23
    Sebastian Fuicu, Mircea Popa, Dalibor Dobrilovic, Marius Marcu and Razvan Bogdan offer a paper named "Developing Distance Learning Environments in the Context of Cross-Border Cooperation" which consists of a collaboration between Politehnica University of Timisoara, Romania and the Technical Faculty "Mihajlo Pupin" of Zrenjanin, Serbia. This paper comes up with a low maintenance cooperation model based on a web cast system that gives both countries the opportunity to access one another's educational material, which is very helpful for pupils and students. Developing different programs and techniques to achieve the best results of distance learning has become a very important point…
    Tags: system, paper, software, order, brain

BRAND: Symbolic Relationships in Advertisements

When talking about advertisements, one would certainly link them to the word “symbol”, as the advertisements prepare for the products that they recommend a rich symbolic life. Since the products are different, the symbolic life should also be creative and different. More than that, this is exactly the reason why symbolism is linked to commerce: because the producers are numerous and their goods similar. So, in order to differentiate their goods, the producers seem to transform them into symbols, to assign values to them.

jaipuri-advertising

The paper written by Costin Popescu explains some practices of advertising, mainly: visual symbolic potential stressed by verbal commentaries, product’s icon as part of a network of forms and Iconic network claimed by the brand. All of the explanations contain examples and photos in order to support the opinion. The third section of the article includes the interpretations of Boucheron’s Jaïpur. It was launched in the mid-1990s and generated a lot of discussions. It was compared to a lot of other advertisments and linked to different conceptions. The nutcracker in Cincinnati, on which the four forms dance, and advertising from the 1990s, mainly Coco. L’esprit de Chanel which shows a woman on a pedestal with stairs is brought into discussion.

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BRAND: The Influence of Organizational Commitment and Motivation in the Relationship between Budget Participation and Managerial Performance (Empirical Study on Provincial Government Agencies (SKPA) of Aceh Province, Indonesia)

The paper The Influence of Organizational Commitment and Motivation in the Relationship between Budget Participation and Managerial Performance (Empirical Study on Provincial Government Agencies (SKPA) of Aceh Province, Indonesia) was written by Muslim A. Djalil, Mirna Indriani and Muttaqin.

Path Diagram of Hypothesis
Path Diagram of Hypothesis

Government employees, which have the function of planning and implementing activity programs to provide public service, are the most important element in improving the performance of local government. Mainly, the local government needs to improve its performance in providing public service. Two things are very important when talking about this: the budget management in the public sector (if it goes well, the organizational goal of government to improve the public welfare can be achieved) and managerial performance (the managerial performance comes hand in hand with the ability of the employees). Consequently, we can observe that the objective of this article is to test whether organizational commitment and motivation mediate the relationship between budget participation and managerial performance.

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Related Posts

  • 37
    This paper presents a research which was done in order to examine the influence of utilization of information technology, internal system, and regional financial accounting system on the performance of city government agencies in Banda Aceh city government, Indonesia. 39 city government agencies (SKPK) of Banda Aceh took part in the research and, as a result, only 28 agencies are selected within city governemnt as a sample and 84 persons are employed as respondents. The paper is written by Muslim Djalil, S.E. Nadirsyah, M. Rizal Yahya, Jalaluddin Jalaluddin, Syarifah Vivi Ramadhanti. The article starts with the analysis of the performance of city…
    Tags: government, performance, hypothesis, indonesia, brand
  • 29
    In the latest volume of the BRAND magazine, Shabri Abd. Majid, Hasan Basri, Eka Nopita, and Heru Fahlevi bring into light cultural and sociological aspects which are influencing the performance of internal auditors in Aceh, Indonesia. They conducted a research based on a survey distributed to the entire population and the results were analysed using the Structural Equation Modelling (SEM) technique. The on growing issue of defective bureaucracy in Indonesia led to multiple complaints from the people. This study shows that the efficiency of the government in Indonesia is when compared to neighbouring countries, falling far behind. Another research conducted…
    Tags: indonesia, performance, public, commitment, organizational, brand
  • 24
    Professor Ion Țuțuianu from Vasile Alecsandri University, Bacau Romania reflecting upon important changes in the Romanian Civil Code, in the BRAND journal. The subject's methodology is required additionally on the grounds that, once received the New Civil Code, it obtained another juridical edge, additionally another viewpoint. A typical law creditor who does not get the immediate execution of his commitment is qualified for be made up for the harm created by the non-execution with a measure of cash which is equal to the banquet that the precise, downright, and properly execution of the commitment would have brought the creditor. The…
    Tags: commitment, brand

BRAND: The Effect of Used Information Technology, Internal Control, and Regional Accounting System on the Performance of City Governance Agency of Banda Aceh City, Indonesia

This paper presents a research which was done in order to examine the influence of utilization of information technology, internal system, and regional financial accounting system on the performance of city government agencies in Banda Aceh city government, Indonesia. 39 city government agencies (SKPK) of Banda Aceh took part in the research and, as a result, only 28 agencies are selected within city governemnt as a sample and 84 persons are employed as respondents.

Schema Framework
Schema Framework

The paper is written by Muslim Djalil, S.E. Nadirsyah, M. Rizal Yahya, Jalaluddin Jalaluddin, Syarifah Vivi Ramadhanti. The article starts with the analysis of the performance of city governance, which reflects the level of achievement of the goals of objectives of government agencies as elaboration of the vision, mission and strategy government agencies. Adisasmita (2011:91) admits that the measurement of the performance represents a management tool. Further on, the authors describe the utilization of information technology and they take into account Daft (2003:149), Griffin (2004:227), Gurendrawati (2014) and others’ points of view on the topic.

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Related Posts

  • 37
    The paper The Influence of Organizational Commitment and Motivation in the Relationship between Budget Participation and Managerial Performance (Empirical Study on Provincial Government Agencies (SKPA) of Aceh Province, Indonesia) was written by Muslim A. Djalil, Mirna Indriani and Muttaqin. Government employees, which have the function of planning and implementing activity programs to provide public service, are the most important element in improving the performance of local government. Mainly, the local government needs to improve its performance in providing public service. Two things are very important when talking about this: the budget management in the public sector (if it goes well, the organizational…
    Tags: performance, hypothesis, government, indonesia, brand
  • 23
    In the latest volume of the BRAND magazine, Shabri Abd. Majid, Hasan Basri, Eka Nopita, and Heru Fahlevi bring into light cultural and sociological aspects which are influencing the performance of internal auditors in Aceh, Indonesia. They conducted a research based on a survey distributed to the entire population and the results were analysed using the Structural Equation Modelling (SEM) technique. The on growing issue of defective bureaucracy in Indonesia led to multiple complaints from the people. This study shows that the efficiency of the government in Indonesia is when compared to neighbouring countries, falling far behind. Another research conducted…
    Tags: internal, indonesia, performance, aceh, brand
  • 21
    In the latest volume of the BRAND, Darwanis Darwanis, Mulia Saputra and Kartini Kartini prove to what extent the condition of financial reporting area is influenced by the professionalism, competence, knowledge of financial management and coaching intensity Inspectorate officers. Public liability was implemented as result of the numerous demands of the people for a better governing system. Multiple monitoring actions have been initiated, in order to ensure that the administrative programs are developing accordingly to legal norms and provisions of the legislation. LKPD is mirroring the level of quality of financial accountability for the modalities of implementation of the budget.…
    Tags: financial, system, regional, brand, accounting
  • 21
    This is the new BRAND: Broad Research in Accounting, Negotiation, and Distribution. The aim of the journal is to make an agora of different experts in economics, social and political sciences. We look for articles from experts in different scientific and practical fields, like accounting, marketing, management, economics, trade, trade law, finance, operations research, optimization, graph theory, game theory, voting, political communication, sociology etc. In the latest volume of the journal, Towseef Ahmad from University of Kashmir, Srinagar, India, intrigues with a new research on Corporate Social Responsability, giving us a new perspective towards this matter from both a national…
    Tags: brand, accounting

LiBRI: The Sacred in Literature and Arts

We all know that the sacred is present in our lives, but sometimes we cannot understand it and perceive it. This paper represents and endeavor of synthesizing knowledge from the field of arts, literature, art criticism and history of religions, starting with the conception of the sacred from the book The Visual Representation of the Sacred, written by Adrian Stoleriu. The paper has 3 main sections: the Sacred, the Sacred in Literature and the Sacred in Contemporary Works of Art.

The Visual Representation of the Sacred
The Visual Representation of the Sacred

Firstly, the paper defines the word “sacred” as not being related to literature or arts. But, as seen in the next lines, we realize that this word has a very large meaning. Still, the author offers broad perspectives on the Romanian, English and French definitions on the term, also decribing Rudolf Otto’s perspective, a German theologian and philosopher, and one of Mircea Eliade, a Romanian historian of religions. The author focused on the Romanian-French-English perspective of the concept and reveals the origins of the word “sacred”, linking it to its meanings.

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Related Posts

  • 24
    In the entitled article The Values of Antiquity in Contemporary Literature and Arts, Ph.D. and lecturer, Paula Onofrei is aiming to find the common grounds between the art of the Antiquity and the art of the modern era. The article refers to both visual art and literature and their ancient legacy that is still visible today. There is no doubt that Antiquity was and still is a source of inspiration for the modern art. It is undeniable that without the ancient period, not only we would be unable to create a link between the modern art and the past, but…
    Tags: art, literature, onofrei
  • 20
    Daniela Dănciulescu (University of Craiova), Mihaela Colhon (University of Craiova) and Gheorghe Grigoraș (Alexandru Ioan Cuza University of Iași) worked on a study which extends the method presented in a work of Tudor (Preda) (2010), mainly the method for formal languages generation based on labeled stratified graph representations. The authors consider the stratified graph formalism in a system of knowledge representation and reasoning. The paper offers a method that will be good to be applied for generating any Right Linear Language construction. The paper consists of four sections. The first one is an introductory one, the second sections provides the…
    Tags: mihaela, gutu