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  • BRAND: English Shop Signs and Brand NamesBRAND: English Shop Signs and Brand Names
    In the most recent volume of the BRAND journal, the researchers Parvaneh Khosravizadeh and Hemaseh Bagheri Sanjareh have brought another intriguing study that spotlights on the English shop signs and brand names and how they spreaded …
  • BRAIN: The Ambivalence of Strengths and Weaknesses of E-learning Educational ServicesBRAIN: The Ambivalence of Strengths and Weaknesses of E-learning Educational Services
    The most recent volume of the BRAIN journal has recorded another exploration on The Ambivalence of Strengths and Weaknesses of E-learning Educational Services proposed by Venera-Mihaela Cojocariu, Iuliana Lazar and Gabriel Lazar from Vasile Alecsandri …
  • BRAIN: A speech to text transcription approach based on Romanian corpusBRAIN: A speech to text transcription approach based on Romanian corpus
    Speech recognition applications enable the recognition and translation of spoken languages into text by computers. Due to the fact that the traditional approaches are costly and time consuming, the worldwide industry adopted speech recognition systems. …
  • BRAND: A Framework for Selection of Intermediary in Marketing ChannelBRAND: A Framework for Selection of Intermediary in Marketing Channel
    The latest volume of the BRAND journal brings a new research where Gholamreza Jandaghi, Kamran Shahanaghi and Hamid Reza Irani study A Framework for Selection of Intermediary in Marketing Channel. This study looks to inspect how organization can …
  • BRAIN: Browsing Semantic Data in SlovakiaBRAIN: Browsing Semantic Data in Slovakia
    Ján Mojžiš and Michal Laclavík present an interesting topic in the academic article Browsing Semantic Data in Slovakia in the latest volume of BRAIN journal. Semantic data browsing is an important task for open and governmental data in …
  • BRAIN: Brain Functors
    BRAIN journal has recently published its latest volume Brain Functors: A mathematical model of intentional perception and action by David Ellerman. Classification hypothesis has foundational significance since it gives applied lenses to describe what is …
  • LiBRI: When Apologies Are Not Sincere ApologiesLiBRI: When Apologies Are Not Sincere Apologies
    PhD Ahmad Kareem Salem Al-Wuhaili will present in the latest volume of the LiBRI journal an article about the duality of political apologies, aiming to reveal the fact that important political faces apologise without meaning …
  • LiBRI: Aspects of Spanish ParemiologyLiBRI: Aspects of Spanish Paremiology
    In the latest volume of LiBRI journal, Alin Titi Calin from “Alexandru Ioan Cuza” University of Iaşi contributes with a research on the Aspects of Spanish Paremiology. Every people group has its own particular paremiological treasure. …
  • BRAND: Using Reporting in the Internal Communication Process of the CompanyBRAND: Using Reporting in the Internal Communication Process of the Company
    Internal communication can be viewed either as a subsistent procedure of the association, or as a procedure helping to decode and comprehend them more effectively . The author, Cornel Marian Iosif states that associations depend on …
  • BRAND: Indian Kisan Credit Card Scheme: An Analytical StudyBRAND: Indian Kisan Credit Card Scheme: An Analytical Study
    In the latest volume of the BRAND, Dharmendra Mehta, Hitendra Trivedi, and Naveen K Mehta will not only explain the key features and assess the role and contribution of Kisan credit card scheme but also …
  • BRAND: Symbolic Relationships in AdvertisementsBRAND: Symbolic Relationships in Advertisements
    When talking about advertisements, one would certainly link them to the word “symbol”, as the advertisements prepare for the products that they recommend a rich symbolic life. Since the products are different, the symbolic life should also …
  • BRAIN: Intelligent System for Diagnosis of a Three-Phase Separator
    Wise frameworks for analysis have been utilized as a part of an assortment of spaces: budgetary assessment, credit scoring issue, distinguishing proof of programming and equipment issues of mechanical and electronic hardware, therapeutic determination, shortcoming …

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BRAND: The Notoriety of Brands on the Romanian Market among Youth

The last article from the seventh volume (issue 1) of BRAND is a research conducted by Laura Cătălina Ţimiras, entitled The Notoriety of Brands on the Romanian Market among Youth.

The main and most common marketing strategy used nowadays is publicity. Making the brand known and well-advertised seems to have overshadowed the struggles of getting a qualitative product. This research brings into light the notorious brands (by product category) that catch the youngsters’ attention. The importance given to every item is not only enhanced by commercials but also by trends that emerge within a certain group of people. The central goal for all the advertising schemes is brand awareness. Practical knowledge of the target public is the base to creating a powerful brand image. It is very rare when somebody chooses the less popular brand to the detriment of the most popular one.

Brands-Marketing-Strategies

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