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Daily Archives: 8 March 2017

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  • BRAIN: Conscience in Language TeachingBRAIN: Conscience in Language Teaching
    Conscience in Language Teaching and its Relationship with Language Proficiency and Emotional Intelligence of EFL Teachers by Sedighe Jalili Kalangestani was published here. Several factors contribute to the efficacy of an English language teacher, among which, …
  • BRAIN: Social Media in Science EducationBRAIN: Social Media in Science Education
    The latest volume of the BRAIN Journal has a new intriguing research on Training Teachers for the Knowledge Society: Social Media in Science Education  offered by Dana Crăciun and Mădălin Bunoiu from West University of …
  • SMART 2017 International ConferenceSMART 2017 International Conference
    SMART 2017 – Scientific Methods in Academic Research and Teaching is an international conference, which will be held in Timișoara, Romania, between September 8 and September 9, 2017. This year, the conference will focus on three …
  • BRAND: The Role of the Penalty Clause in BusinessBRAND: The Role of the Penalty Clause in Business
    In the latest volume of the BRAND, the legal adviser Maria Stegariu, in the article The Role of the Penalty Clause in Business, explains the most important things that need to be known regarding the …
  • BRAIN: Micro Expression Recognition Using the Eulerian Video Magnification Method
    In the new volume of BRAIN journal, researchers Elham Zarezadeh and Mehdi Rezaeian have come up with a new research on the Micro Expression Recognition Using the Eulerian Video Magnification Method. In this paper they …
  • LiBRI: “A Splendid Isolation?” The Rise of a Concept in Victorian IdentityLiBRI: “A Splendid Isolation?” The Rise of a Concept in Victorian Identity
    Mihai Vişoiu from the University of Bucharest develops a study upon the phase that the Victorian society went through, entitled by the press: ‘splendid isolation’. The article: A Splendid Isolation? The Rise of a Concept …
  • BRAIN: New Ideas for Brain ModellingBRAIN: New Ideas for Brain Modelling
    BRAIN is an academic journal willing to create links between specialists from clearly diverse exploratory fields, for example, Computer Science and Neurology. In fact, there is a considerable measure of subjects, for example, Artificial Intelligence, Cognitive …
  • BRAIN: Brain and AIBRAIN: Brain and AI
    As years pass, the importance of Artificial Intelligence grows at a fast pace. The evolution of this concept is being presented to the readers in Ángel Garrido’s upcoming paper, titled Brain and AI. Starting with …
  • BRAIN: A speech to text transcription approach based on Romanian corpusBRAIN: A speech to text transcription approach based on Romanian corpus
    Speech recognition applications enable the recognition and translation of spoken languages into text by computers. Due to the fact that the traditional approaches are costly and time consuming, the worldwide industry adopted speech recognition systems. …
  • BRAIN: The Impact of Infographics in EducationBRAIN: The Impact of Infographics in Education
    Information graphics (also called infographics) are graphic visual representations of information that aim to present information quickly and clearly. Their main purpose is improving cognition by utilizing graphics to enhance the human visual system’s ability to …
  • BRAIN: Pseudo-holographic Displays as Teaching Tools in Mathematics
    A pseudo-holographic display is a display that creates a virtual three-dimensional image of an object, producing viewing experiences that are virtually indistinguishable from viewing a true hologram. In the upcoming issue of BRAIN Journal the …
  • BRAIN Journal – Questioning, Context-Sensitiveness and Philosophical InquiryBRAIN Journal – Questioning, Context-Sensitiveness and Philosophical Inquiry
    Inquiry is an official process to discover the facts about something bad that has happened. In this paper the authors aim to explain that context-sensitiveness is a very important aspect of philosophical inquiry, specifically through …

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BRAND: The Notoriety of Brands on the Romanian Market among Youth

The last article from the seventh volume (issue 1) of BRAND is a research conducted by Laura Cătălina Ţimiras, entitled The Notoriety of Brands on the Romanian Market among Youth.

The main and most common marketing strategy used nowadays is publicity. Making the brand known and well-advertised seems to have overshadowed the struggles of getting a qualitative product. This research brings into light the notorious brands (by product category) that catch the youngsters’ attention. The importance given to every item is not only enhanced by commercials but also by trends that emerge within a certain group of people. The central goal for all the advertising schemes is brand awareness. Practical knowledge of the target public is the base to creating a powerful brand image. It is very rare when somebody chooses the less popular brand to the detriment of the most popular one.

Brands-Marketing-Strategies

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