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  • BRAIN: The Interplay among EFL Teachers´ Teaching Experience, Critical Thinking, and Classroom ManagementBRAIN: The Interplay among EFL Teachers´ Teaching Experience, Critical Thinking, and Classroom Management
    What makes a great teacher? The list is perhaps endless, but many would agree that classroom management is a crucial skill that any teacher needs. Classroom management is a term used to describe the processes …
  • BRAIN: Automatic Anthropometric System Development Using Machine Learning
    In the latest volume of the BRAIN journal, Long The Nguyen and Huong Thu Nguyen from Irkutsk National Technical University in Lermontov, Russia have developed a research paper on the Automatic Anthropometric System Development using …
  • BRAND: English Shop Signs and Brand NamesBRAND: English Shop Signs and Brand Names
    In the most recent volume of the BRAND journal, the researchers Parvaneh Khosravizadeh and Hemaseh Bagheri Sanjareh have brought another intriguing study that spotlights on the English shop signs and brand names and how they spreaded …
  • LiBRI: The Evolution of Na in Bantu LanguagesLiBRI: The Evolution of Na in Bantu Languages
    H.M. Batibo and Marie-Françoise Rombi have reflected upon the evolution of Na in Bantu Languages and have brought their research to light in the latest volume of LiBRI journal. The link word na in Bantu …
  • BRAND: Factors that Influence the Performance of Internal Auditors in Aceh, IndonesiaBRAND: Factors that Influence the Performance of Internal Auditors in Aceh, Indonesia
    In the latest volume of the BRAND magazine, Shabri Abd. Majid, Hasan Basri, Eka Nopita, and Heru Fahlevi bring into light cultural and sociological aspects which are influencing the performance of internal auditors in Aceh, …
  • BRAND: Pricing in Multi-Heston Framework
    BRAND journal provides a very interesting article written by Tiberiu Socaciu from Stefan cel Mare University of Suceava, Faculty of Economics. This article displays a definitive in determining an estimating system’s multi-Heston. Fundamentally, he utilizes the …
  • LIBRI (Recherche et Innovation Eclectique en Linguistique et Littérature)LIBRI (Recherche et Innovation Eclectique en Linguistique et Littérature)
    LIBRI (Recherche et Innovation Eclectique en Linguistique et Littérature) représente la matérialisation d’un projet initié par deux universitaires, Bogdan Patrut et Ioan – Lucian Popa. Il s’agit d’une revue en ligne, érudite, internationale, destinée aux …
  • BRAIN: Social Media as Medical Validator
    The electronic word of mouth (eWOM) is a communication form adapted to the digitalized world of today where persons that never met communicate in an impersonal manner. The paper Social Media as Medical Validator written …
  • BRAND: A Variety of the Contract of Purchase and Sale. The Contract of ConsumptionBRAND: A Variety of the Contract of Purchase and Sale. The Contract of Consumption
    As our society is more and more interested in consumption, Radu Ursanu, professor at The Faculty of Economics and Business Administration from Alexandru Ioan Cuza University of Iaşi proposed an analysis on how the state …
  • BRAIN: Social Media in Science EducationBRAIN: Social Media in Science Education
    The latest volume of the BRAIN Journal has a new intriguing research on Training Teachers for the Knowledge Society: Social Media in Science Education  offered by Dana Crăciun and Mădălin Bunoiu from West University of …
  • BRAIN: Brain Functors
    BRAIN journal has recently published its latest volume Brain Functors: A mathematical model of intentional perception and action by David Ellerman. Classification hypothesis has foundational significance since it gives applied lenses to describe what is …
  • BRAND: Facilitating Public Audit Understanding At The Community LevelBRAND: Facilitating Public Audit Understanding At The Community Level
    Alexandru Țugui from Alexandru Ioan Cuza University of Iasi, Romania has done a little research in the latest volume of BRAND journal. The issues which European Union is confronted with, as far as open account, decides the …

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BRAND: The Notoriety of Brands on the Romanian Market among Youth

The last article from the seventh volume (issue 1) of BRAND is a research conducted by Laura Cătălina Ţimiras, entitled The Notoriety of Brands on the Romanian Market among Youth.

The main and most common marketing strategy used nowadays is publicity. Making the brand known and well-advertised seems to have overshadowed the struggles of getting a qualitative product. This research brings into light the notorious brands (by product category) that catch the youngsters’ attention. The importance given to every item is not only enhanced by commercials but also by trends that emerge within a certain group of people. The central goal for all the advertising schemes is brand awareness. Practical knowledge of the target public is the base to creating a powerful brand image. It is very rare when somebody chooses the less popular brand to the detriment of the most popular one.

Brands-Marketing-Strategies

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